Getting the most out of Unbounce
In the past five years, V4 Company has made the most of Unbounce by achieving the following across all of its landing pages:
- Unique visitors: 174M+
- Conversions: 14.8M+
Get to know V4’s Creative Director, Ricardo Baziotti
Tell us about your role at V4 and how it has evolved over the past five years?
I started at V4 as a junior designer, even though I already had experience working as a designer in large companies. I accepted a junior position at V4 because I wanted a new challenge in a relatively small company (which it was at the time) where I could contribute more and become a reference more easily than in giant companies. From day one, I started working with Unbounce and quickly learned how to use the product effectively and this was accelerated even more because of my background in UX/UI. I began producing high-quality landing pages so quickly that I became a resource for other designers seeking to learn more about the platform.
As a designer, what do you love most about Unbounce?
V4’s São Paulo office has over 200 clients and, if we sum up all the offices in Brazil, we exceed 5,000 active clients. Creating landing pages for so many clients is a challenge that requires a responsive platform, solid construction, and a lot of A/B testing to find the landing page that converts the best. The platform is very stable. We rarely have issues with instability, and when issues occur, Unbounce’s support team quickly assists us.
TABLE OF CONTENTS
Danielle Torrie
Danielle is a member of Unbounce’s content team. She loves how writers (and great writing) can create clarity in chaos. When she’s not tightly embracing her Nespresso machine, she’s either tuning out the world with a great book, spiking away stress on the volleyball court, or passionately debating the elusive Oxford comma.
» More blog posts by Danielle Torrie
Ricardo Baziotti
Ricardo is the Creative Director at V4 Company — Bilinkski & Co, the largest marketing consultancy in Latin America. V4 Company has been an Unbounce customer since 2016.
» More blog posts by Ricardo Baziotti
How did you choose the examples you’ve decided to share in this post?
The pages I chose are derived from templates that Unbounce already offers. I have always relied on tested and validated layouts to optimize my creation time. Even when I apply custom scripts, the clients for whom I built these pages are relevant in Brazil, and all of them have been conversion champions. Additionally, we use external conversion metrics outside of Unbounce.
Top 5 landing page design examples from V4’s Creative Director, Ricardo Baziotti
Education landing page design example: Adriano Lima
Industry: Education (Speaker)
Objective: Promote human resources expert and speaker Adriano Lima’s lectures and courses by getting prospective students to join his WhatsApp group
Conversion goal: Join Adriano Lima’s VIP WhatsApp group
Why this is a great Unbounce landing page: It’s not often that you see a landing page asking visitors to join a WhatsApp group, but Baziotti makes the purpose of this page clear using WhatsApp’s brand colors and icons. The page also strives to build trust and authority for Adriano Lima, which is done through various sections that all have unique yet common goals: highlighting Lima’s various accolades and areas of expertise without overwhelming the reader.
Based on recent data from the Conversion Benchmark Report, we also know that 85% of people visiting landing pages in the education industry are coming from mobile devices. Many marketers still treat the mobile versions of their landing pages as an afterthought, but we’re proud to say that this landing page’s mobile version has been designed with intention.
Entertainment landing page design example: Brasil Paralelo
Industry: Entertainment (Streaming)
Objective: Create a page with a simplified layout
Conversion goal: Sell premium plans for a proprietary streaming platform
Why this is a great Unbounce landing page: Baziotti is great at conversion-centered design, creating a clear information hierarchy that draws your attention. The series of visuals representing each episode give you enough information to see what you’re getting and what you’re missing out on.
That said, the real masterpiece is the pricing grid, designed to quickly gain the visitor’s trust and reduce friction by giving you the reassurance you need to make a purchase.
Education landing page design example: B-Long Business School
Industry: Education (Business School)
Objective: Brand recognition and lead generation
Conversion goal: Sign-up for a limited time offer
Why this is a great Unbounce landing page: This page is all about building authority and trust through great visuals and thoughtful design elements. The green emphasizes the audience’s pain points and what they value throughout the page. The sentence says, “Do you feel like you’re losing control of your business?” and “losing control of your business” is highlighted for emphasis.
Baziotti also created a carousel of experts to highlight each instructor’s subject matter expertise and help build authority for the program. He used the green highlight again to emphasize what the audience likely values: international expertise.
SaaS landing page design example: Finly Card
Industry: SaaS
Objective: Generating qualified leads
Conversion goal: Book a demo
What makes this a great Unbounce landing page: Choosing the right images can make all the difference. Given that this landing page is targeted at retailers and small business owners, Baziotti thoughtfully selected a hero image that would immediately resonate with that audience. The image is also placed in close proximity to the form, which is the point of conversion.
Baziotti has also done an excellent job of cleanly summarizing the product’s unique value proposition (audit, detect, protect) while combating potential objections regarding which platforms Finly supports.
Education landing page design example: Luà Glow
Industry: Education (Masterclass from a beauty industry leader)
Objective: Build a strong brand for this industry leader’s Masterclass
Conversion goal: Register for the Masterclass
Why this is a great Unbounce landing page: This page design is exceptionally clean, featuring simple copy that aligns with best practices in the education industry. According to the Conversion Benchmark Report, the education industry benefits most from straightforward copy.
The landing page is focused on building credibility and clearly communicating the unique value of the course. The design supports this with authoritative imagery and high-contrast elements that make key information stand out, reflecting the MasterClass brand’s emphasis on quality and clarity.
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5 tips for designing high-converting landing pages
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- Create an asset library before building your page: What matters most when creating a page is ensuring you make time to construct your asset library before you begin building. Having the best layout means nothing if you don’t have good images and icons.
- Build with your audience in mind: Don’t be generic. Study your audience and build with them in mind. If a small font looks nicer, but your audience is 50 years or older, it won’t matter because they won’t be able to read it.
- Avoid creating pages from scratch: Use the conversion-optimized templates provided and reuse those that have worked before. Reserve validated sections so that, after a few pages, you can combine the sections and produce more quickly.
- Be mindful of industry best practices: What works best in one industry may not work in another. Just like you should use templates to avoid building pages from scratch, you should do your research about what designs are performing best in your industry.
- Don’t neglect your mobile landing pages: Mobile landing pages should be designed with purpose. While your asset library ties desktop and mobile together, your mobile design shouldn’t be a replica. Optimize for mobile-specific behaviors, touch navigation, and screen size.
