When some individuals hear the phrase “template” they assume “cookie cutter” or “off the shelf” or different euphemisms for “uninteresting and unoriginal.” However designing an excellent touchdown web page template is not any straightforward feat. You need it to be lovely. You need it to be pleasant. And most of all, you realize that entrepreneurs want it to transform.
As a part of Unbounce’s ongoing efforts to unfold the gospel about single-purpose devoted landing pages, we partnered with the superior of us at Themeforest.
To get their design neighborhood excited concerning the new Unbounce landing page category we ran a contest, providing up a complete of $11,400 in money prizes for the perfect conversion-centered touchdown web page templates in a wide range of classes and verticals, from actual property and legislation, to businesses and startups.
All in all, we obtained 39 submissions, a lot of which might make a superb start line in your subsequent touchdown web page. Right here’s the checklist of winners, together with some insights into why we thought these touchdown pages had been a minimize above the remainder.
1. Method – Magnificence
Designer: G10v3
Prizes: Finest Conversion Centered Design (Grand Prize), Finest Magnificence, Finest Cellular Template
Conversion Centered Design star G10v3 blew us away with Approach, the winningest Envato Template. I simply love how joyful this web page makes me really feel. The design itself is lighthearted and enjoyable whereas giving ample house to indicate off the product and its benefits.
The button on the backside smooth-scrolls again to the primary focus of the web page: the shape. The web page has one function. That function is to gather leads. And it executes this fantastically.
G10v3’s consideration to element can also be an enormous a part of why we love Method. The mobile landing page is simply as gorgeous because the desktop model and the format is sensible – headline, key advantages, product shot, then type.
If the reader desires to seek out out extra, they’ll hold scrolling and can finally be met by a button that brings them again to the shape.
2. Convert – Journey
Designer: Jen Gordon
Prizes: Finest Journey Template, Finest Bundle, Folks’s Selection Award
Jen Gordon’s Convert journey touchdown web page bundle comes with seven variations to customise and check.
She’s packed a ton of worth in there, making it straightforward to understand the satisfaction Jen takes in her work. The pages rely closely on Conversion Centered Design, benefiting from in-your-face directional cues and making nice use of traveller-recognized social proof mechanisms, like Journey Advisor critiques.
In brief, these pages are clear and easy with a powerful deal with conversion.
3. Livre – B2B
Designer: Nutzumi
Prizes: Finest B2B Template, Finest Cellular Template
Livre is straightforward and stylish. The aim of each the lead gen and click-through touchdown web page template is apparent: “We would like you to obtain our e book.”
Nutzumi makes use of parallax design and {smooth} scroll fantastically, as if the web page had been constructed with these options in thoughts and never added as afterthoughts.
The cell templates had been designed successfully as nicely, with a logical order of data, huge buttons for fats fingers and simply the precise sizing of all the things. They convey simply in addition to their desktop counterparts and cling to the golden rule: 1 web page, 1 function.
I’m nonetheless not solely positive what a fisherman has to do with B2B ebooks, however the picture is supposed to get replaced anyway.
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4. Fork – Lead Gen
Designer: ConversionLab
Prize: Finest Bundle
At first look, it seems as if FORK gives a number of conversion targets.
There’s a lead gen type on the prime, then a pricing grid additional down with a CTA for every plan. The excellent news is that every one the buttons within the pricing grid {smooth} scroll again as much as the shape, which has a few good-looking fits staring down at it, directing you to fill it out. The web page is easy, condensed and optimized for conversion.
The place FORK actually shines although, is in its flexibility. ConversionLab has provided FORK in each lead gen and click-through fashion codecs – with desktop and cell variations of every – in a number of completely different colours. Somebody put a fork in that.
5. The Signature – Industrial Actual Property
Designer: ProdigyStudio
Prize: Finest Affirmation Web page
The Signature is inexperienced. Very inexperienced. Whereas I wouldn’t say the touchdown web page is spouting finest practices, it’s obtained an excellent wanting affirmation dialogue box- a element missed by many touchdown web page template designers:
That spotlight to element gained ProdigyStudio the “Finest Affirmation Web page” award!
6. SaaS
Designer: surjthctly
Prize: Finest SaaS Template
This startup template could be very on-trend with most of the tech startup designs popping out of Silicon Valley and past.
The massive header block with a single hero image and parallax scrolling give the web page a clear look whereas displaying off the product.
The pricing grid is used as one other piece of data that would set off a conversion determination, however doesn’t embody sign-up buttons. The CTA on the backside permits a {smooth} scroll again as much as the main focus level: The shape.
Except for the nav hyperlinks on the underside (which I’d eliminate – hyperlinks are leaks!), the one solution to work together with the web page is by filling out the shape. An important technique for lead generation.
7. Regulation On-line
Designer: Xstyler
Prize: Finest Regulation Template
Law Online is clear, skilled and centered.
Xstyler doesn’t get too fancy with this touchdown web page template and that is sensible for the business it’s meant for. When trying to find a lawyer, I’d take “dependable” over “innovative” any day.
The telephone quantity within the prime proper is dividing consideration from the shape somewhat bit, however clients on this business could also be extra accustomed to inquiring over the telephone.
8. Startups
Designer: Jen Gordon
Prize: Finest Startup Template
For her startup template, Jen packs “18 Design Methods to Drive Conversions” into one template, somewhat than providing a number of variations.
The result’s a guided expertise via the web page. It seems like a choose-your-own-adventure… the place everybody chooses the identical journey.
Though the Twitter widget Jen’s embedded serves up some stable social proof, it’s jam-packed with hyperlinks to different pages. If solely these leaks might be plugged!
9. Manhattan Schooling
Designer: mustachethemes
Prize: Finest Schooling Template
Just like the Regulation On-line template, reliability is the secret right here. The Manhattan Education template doesn’t try for magnificence, but it surely delivers what a potential pupil would anticipate from an schooling touchdown web page.
The main focus is a bit scattered, but it surely leaves loads of house for the type of information that college students must resolve whether or not to request a brochure. I’m a giant fan of the directional cues supplied by the scholars staring immediately on the type.
10. MYFLAT – Actual Property
Designer: PixFort
Prize: Finest Actual Property Template
One of many MYFLAT template’s taglines, “The Fantastic thing about Distinction,” says all of it.
The neon accents on this web page could not flip everybody’s crank, however that glowing CTA is difficult to not stare at. Additional down the web page, key factors are highlighted with the identical coloration, providing the viewer’s eye some steering via the completely different sections of the web page.
The big hero shot and parallax scrolling are nice options to indicate off the true star of this actual property touchdown web page – the inside of the house it’s selling.
11. CleanPix – Company
Designer: Xstyler
Prize: Finest Company Template
Strong coloration distinction and directional cues are what made CleanPix stand out from the gang.
An important factors are highlighted in purple and probably the most related web page sections are pointed to by arrows which are playfully carved out of the white house. It’s a very cool impact that directs consideration the place it must be.
12. DonateFuture – Non-Revenue
Designer: pixeful
Prize: Finest Non-Revenue
I like how the video on this web page smacks you within the face. Attributable to its unimaginable skill to convey emotion, video has been used successfully to elicit donations on TV for years. There’s no purpose it shouldn’t work simply as nicely on the web.
After that, DonateFuture follows up with just about each trick within the ebook to assemble donations – fast updates on progress, easy-to-read icons displaying development towards the aim and images of different individuals similar to you who’ve donated.
On this case, I don’t assume the graceful scroll from the underside to the highest is important, but it surely’s nice to see a centered aim.
Nicely, there you may have it. Congrats to all of the winners and an enormous due to everybody who entered the competition. You may view the complete collection of Unbounce touchdown web page templates out there within the Themeforest marketplace or be at liberty to take a look at our made-in-house Unbounce landing page templates here. (Full disclosure: It’s important to be an Unbounce buyer to make use of them).
Tell us what you assume!
Correction: An earlier model of this publish indicated that “Method” was the primary template to be accredited. Seems that wasn’t true. But it surely’s nonetheless probably the most superior.