Why do you want an app touchdown web page?
Uh, have you ever checked out your iPhone’s App Retailer these days? How about Google Play? We’ve seen landfills with higher curation.
With more than two million apps accessible on every retailer, individuals have a significantly better likelihood of discovering a pearl in an oyster than randomly stumbling upon your app. Regardless of how interesting it’s—irrespective of how entertaining and even life-changing—most individuals gained’t uncover it and not using a strong advertising marketing campaign.
(And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.)
Step one in advertising your iPhone or Android app is discovering the best channels to put it up for sale. Utilizing Google Ads’App Advertisements is a powerful start line, however many entrepreneurs get further mileage from conventional PPC campaigns, social media advertising, app cross-promotion, and even e mail blasts to publication subscribers.
In these circumstances, you’ll want a stellar touchdown web page to beat that hesitance all of us really feel about putting in one more piece of software program onto our telephones. For that reason, making certain a buttery-smooth post-click expertise is prime to the app marketer’s toolbox.
These are among the greatest app touchdown web page examples on the market, all of ’em constructed with Unbounce. We need to spotlight how one can create a web page to advertise your personal cell app and, as importantly, why a well-designed touchdown web page could make all of the distinction. Alongside the best way, we’ll throw in our two cents about what units them aside.
So hop proper into the examples under, or preserve studying for a handful of greatest practices to get you began.
Right here’s what you must learn about cell app touchdown pages:
What’s an app touchdown web page?
A touchdown web page for a cell app is a standalone internet web page created with one and just one mission: to get potential clients to obtain your software. Think about you launch a brand new app, then determine to put it up for sale by means of paid adverts or emails. An app touchdown web page is the place a possible buyer “lands” after they click on on a kind of hyperlinks.
App touchdown pages (like all touchdown pages) are tremendous efficient at drivin’ downloads as a result of they’ve bought only a single call to action (or “CTA” for brief). These pages don’t have any distractions. They’re particularly designed to maintain guests laser-focused in your CTA, like clicking by means of to your web page on an app retailer. Your web site doesn’t have that singular focus, and it would depart people feeling misplaced or distracted.
What are some advantages of app touchdown pages?
“However maintain on, Unbounce. Why can’t I simply ship guests on to the app retailer?”
Nice query, you! There are an a variety of benefits to having an app touchdown web page earlier than somebody will get to your obtain web page on the App Retailer or Google Play:
- Extra conversions (like, tons extra). Touchdown pages for cell apps can help you converse extra on to your target market—and drive ’em immediately in the direction of your name to motion. As a result of these touchdown pages are direct and distraction-free, you usually find yourself with an entire lot extra app downloads (or conversions) than you’d sending guests to an everyday obtain web page.
- Create absolutely branded experiences. You’ll be able to enhance the primary impression of your app with a beautifully-designed touchdown web page that compellingly presents your model. You’re not sure to the stark, white app retailer aesthetic that leaves *a lot* to be desired. With touchdown pages, you possibly can create a branded expertise for folk that’ll get ’em much more pumped to obtain your app.
- Present extra (and clearer) messaging. With a touchdown web page, you’ve bought much more room to steer a possible buyer than on an app retailer web page. You’ll be able to go in-depth about your app options and advantages, embrace testimonials (even video testimonials), and add different belief indicators like overview scores or badges.
- Maintain ’em in your ecosystem. Your app retailer pages let potential clients do two issues: obtain your app (good!), or see related apps from different builders (unhealthy!). We don’t normally advocate together with hyperlinks in your touchdown web page besides on your CTA—however when you’re apprehensive that guests want extra data earlier than they obtain your app, you possibly can add hyperlinks to academic assets and keep away from introducing people to your rivals. Intelligent, proper?
With app touchdown pages, you even have the power to manage your name to motion. You may make the messaging in your CTA particular toyour app and your model—whereas on the App Retailer or Google Play retailer, your guests get computerized default messaging like “Obtain” or “Get.” Your touchdown web page CTA can converse extra clearly to the worth your buyer will get.
And that’s simply scratching the floor. With touchdown pages, you possibly can goal precisely the best individuals. Growth.
(Wanna discover ways to write probably the most persuasive messaging on your touchdown pages? Learn our free copywriting guide).
Learn how to construct cell app touchdown pages
Should you’ve created a touchdown web page for any ol’ goal, you could have encountered a few of this recommendation earlier than. However it’s value revisiting within the context of app advertising since some parts achieve elevated significance whenever you’re hoping to attain some downloads. Let’s get began:
- Set up your conversion purpose first. As you’ll see from the examples under, an app touchdown web page will be quite a lot of issues. It may be a easy obtain web page with hyperlinks on to the Android and iOS app shops. Or you may want your clients to subscribe to your service first. Or they could have to buy a bodily product for the app to work. Regardless, your conversion purpose may have a major affect in your calls-to-action, your copy, and even your design. So begin there.
- Begin with cell. Should you’re like me, you default to desktop when constructing a brand new touchdown web page. (Our builder kinda sorta encourages it, to be honest.) However since apps are designed primarily for telephones, it normally is sensible to create your cell model first. That manner, you’ll higher set your self up for these guests who’re most certainly to obtain your app.
- Maintain their consideration. That is true of all touchdown pages, however app pages that encourage a direct obtain particularly profit from a 1:1 attention ratio. So don’t give ’em the world. As a substitute, hit your guests with the important data they should convert.
- Present the gadget. Ideally, you need to present your app operating on a tool that’s as related as attainable to what clients are utilizing. Generally that’s an iPhone. Generally it’s an Android telephone. It’ll differ relying on use circumstances, the marketing campaign you’re operating, and the varieties of consumers you court docket.
- And keep quick! It may be tempting to take a kitchen-sink strategy to your app touchdown web page, particularly you probably have quite a lot of options to indicate off. However usually a gradual post-click expertise (suppose, 4 seconds or extra) goes to generate a ton of frustration and reduce your conversions. Be certain your pages load lightning quick.
(Constructing a touchdown web page is simpler than it sounds. Try our information and be taught how to create a landing page in 10 straightforward steps).
The very best cell app touchdown web page examples
1. Aaptiv
How Aaptiv nails it: Design your app touchdown web page in another way for desktop versus cell units.
(Business: Health)
Aaptiv is a reputation that ensures this app will seem on the prime of any alphabetical record. (Ahem, like this one.) However abecedarian branding is just not sufficient to ensure discovery. As a substitute, having a strong advertising marketing campaign, complemented by rigorously focused app touchdown pages like this one, will help quite a bit. This explicit web page focuses on employers who may need to embrace an Aaptiv account as a part of their firm’s wellness plan.
Why it really works:
- Embrace big-name purchasers. The testimonial from an present Aaptiv member speaks to the flexibleness of the app in addition to the motivation it gives. I find it irresistible. However for employers, logos from prestigious manufacturers like Starbucks and Amazon may be much more important. If I would like my workers to really feel like they work for a first-class firm, I actually can’t do higher than matching my wellness choices with some huge names.
- Design for the gadget. We’ve included screenshots of each variations of the touchdown web page right here to spotlight the variations between them. As an illustration, the desktop model has a useful breakdown of among the app’s options. It additionally features a few further visuals that the cell model tosses in favor of speedier masses. This ensures each variations are lightning-fast—and each nonetheless appear to be 1,000,000 bucks—irrespective of the gadget that guests are utilizing.
- Readability exhibits confidence. If you’ve bought one thing genuinely scorching to indicate off, as Aaptiv does, it’s greatest to let your product converse for itself. That’s why the copy right here is so simple. Within the desktop model, Aaptiv’s pitch consists of screenshots and replica that exhibit distinctive packages, skilled trainers, and customized monitoring in motion. And that’s far more efficient than flouncy language.
2. Headspace
How Headspace nails it: Getting you to decide to a trial plan in addition to downloading their app.
(Business: Wellness)
Headspace (ever heard of ‘em?) says they’ve bought one mission: to enhance the well being and happiness of the world. However we imagine they’ve one other mission, and that’s to get their potential clients to join a trial and obtain their app at the exact same time. This tactic is sure to get individuals utilizing the service faster—and doubtless makes for stickier customers, too.
Why it really works:
- One button achieves two targets. Headspace isn’t bombarding you with totally different choices on their app touchdown web page. As a substitute, they’re presenting you with one all-encompassing choice: signing up for a trial additionally means downloading their app. Do you’ve related alternatives to hit two birds with one stone in your cell app web page?
- Present ‘em what you’re about. Simply because somebody hasn’t downloaded Headspace but doesn’t imply they’ll’t get a way of the app expertise. Headspace doesn’t look ahead to guests to develop into clients to see what they’re all about—they’re demonstrating their dedication to psychological well being by means of their branding, giving people a constant expertise from a replica and design perspective.
3. Advanced Producer
How Superior Producer nails it: Reduce down on frustration by texting your desktop guests a obtain hyperlink.
(Business: Actual Property)
The Superior Producer Cell App by Superior Fee doubles as an academic instrument and a time-saver for REALTORS® utilizing the corporate’s fee lending service. Although they produce other pages for cell campaigns, this one’s designed particularly for desktop viewing. Let’s check out among the good selections they’ve made in creating it.
Why it really works:
- Use texting to get them downloading. How do you guarantee a obtain when you’re placing a touchdown web page collectively for desktop viewing? In spite of everything, if guests don’t have distant app set up arrange—and never many do—clicking a hyperlink to both app retailer from a desktop results in an error message. That’s… not good. Superior Producer cleverly will get round this drawback by sending an SMS on to their telephone.
- Use highly effective language. REALTORS® are a aggressive bunch, they usually don’t have time to waste on namby-pamby apps. Each copy and design right here respect that. It’s not only a matter of utilizing forceful phrases (“dominate your market,” “devour pages of pro-level ideas”) but additionally of being direct and to the purpose.
- Say what platforms you assist. For some time, it appeared app builders had been all about Apple. However since Android phones outnumber iPhones in the US, it’s a good suggestion to let your guests know that your app is downloadable on Google Play in addition to within the iTunes app retailer (assuming, y’know, that’s really true).
4. Cameo
How Cameo nails it: Present your app in motion.
(Business: Expertise/Items)
Cameo’s distinctive service: customized shoutouts from celebrities, athletes, and influencers that you could ship to your folks, household, or coworkers. Expertise earn cash for a minute of their time, and clients get the joys of a lifetime. It’s a captivating concept, and an easy-to-use app lies on the coronary heart of it. Belief me, your mother will love these birthday needs from RiFF RAFF.
In keeping with Tyler Mabery, the designer from KlientBoost who created this web page, the problem was letting customers know the way to use Cameo:
I made a piece that explains the three steps in getting a Cameo in order that customers know precisely how the service works. I made a decision to have it peeking above the fold in order that customers would scroll down extra to learn in regards to the service. It labored and this web page is getting an 85% click-through price.
Why it really works:
- Maintain-it-simple steps. As Mabery says, the web page isn’t shy about letting customers know precisely the way it works. In Cameo’s case, you don’t want a level in rocket science to know the app—browse expertise, e book expertise, get yer video from expertise. 1-2-3. However that’s the purpose. It’s straightforward. Itemizing steps when it’s easy reinforces simplicity.
- Present them the way it works. It’s not all the time attainable to spotlight all the things your app does. However intelligent use of animation or video can exhibit both performance or outcomes. Right here, for example, Cameo gives a pattern from “Mr. Great” himself, Shark Tank’s Kevin O’Leary. One other video, displaying a fan’s response to a message from Cody Ko, is much more highly effective. (And, yeah, I needed to look him up too.)
- “What’s it good for?”That’s the sort of query that quite a lot of entrepreneurs overlook to reply about their merchandise. Cameo’s app touchdown web page makes use of quite a lot of area to speak its many makes use of. They even present energetic, humorous examples—“Have Chris Harrison give a present higher than ‘the Remaining Rose’”—that encourage creativity and enjoyable.
5. Carly
How Carly nails it: Design a touchdown web page that truly suits your providing.
(Business: Automotive)
Some apps simply set up and go. In these circumstances, simply offering a obtain hyperlink will be the only option. (Although you must take care that your app touchdown web page doesn’t find yourself trying generic.) However like many refined instruments, Carly’s “linked automobile” wants somewhat one thing further to unlock your automobile’s hidden options. For that reason, they’ve designed a web page that funnels potential clients into the best checkout stream for his or her wants.
Why it really works:
- Supply choices (if it’s a must to). Now, normally Unbounce recommends preserving your touchdown pages targeted on a single name to motion. However right here’s one other strategy. Since it may be a problem to precisely goal prospects primarily based on the automobile they drive, Carly’s web page options seven buttons. Clicking on one takes you to a store web page that matches your wants. (Hitting a retailer web page instantly may be jarring, although, so it’d be value testing what may occur if guests are funneled to a second-stage touchdown web page tailor-made to every producer.)
- Maintain the attention shifting down. Ideally, a customer would instantly test to see if Carly helps their vehicle. Then they’d purchase the gadget. However conversions hardly ever work out that manner. (We want they did!) For the unconvinced, an animated arrow retains them scrolling to a extra detailed rundown of the product, its advantages, and a few crystal clear illustrations of what it might probably do.
- Beneath the affect. I don’t know the very first thing about Beemers. (I take the bus to work most days.) However Justin Buice does. He’s an influencer who runs a profitable channel devoted to customizing and upgrading BMWs, and his YouTube video is featured instead of a testimonial on this web page. If I had been to inform you that Carly rocks, you’d seemingly scoff. (“Take a hike, bus boy!”) However the identical declare from somebody like Justin will persuade you.
6. Strava
How Strava nails it: Spotlight probably the most spectacular factor about your app
(Business: Health)
Truth: Strava is the most important on-line sports activities group on the planet—and also you greatest imagine they’re gonna inform you about it. Over 100 million athletes in 195 nations use Strava, they usually need you to know instantly that no matter your exercise and targets, you’ll have that digital group at your again. Discuss social proof.
Why it really works:
- Self-promotion carried out proper. It ain’t bragging if it’s true. Generally numbers themselves can act like testimonials and social proof. There’s no manner an app with over 100 million customers is gonna be a disappointment… proper? Strava leans into their greatest power—which is strictly what you must do by yourself touchdown web page.
- WYSIWYG. Giving your viewers a way of how your app seems to be and capabilities will be tremendous persuasive. Strava exhibits you their app options in motion by means of product photos: set your targets, analyze your information, and measure your progress. Not solely does this entice a possible buyer to go for that obtain button, it additionally tells them precisely what to anticipate after they obtain the app.
7. Crash Detech
How Crash Detech nails it: Present free options to paid providers.
(Business: Automotive Security)
South Africa has among the most harmful roads on the planet, and Crash Detech helps preserve drivers protected by alerting emergency responders. However even a life-saving concept wants an excellent advertising marketing campaign behind it. That’s the place this app touchdown web page is available in. It’s really the second step of a “free medical id” marketing campaign that’s designed to encourage subscriptions to the service.
The corporate’s CEO, Jaco Gerrits, gives somewhat context about the way it works:
Our foremost purpose is to transform customers on our paid subscription, however we additionally provide another the place they may ‘strive the app without spending a dime.’ As soon as the person clicks the CTA, a welcome SMS/Textual content is distributed with a hyperlink to our app, encouraging customers to obtain and sign-in. We then use automation methods to retarget customers who haven’t downloaded and signed in to the app, to additional enhance our conversion charges.
Why it really works:
- Supply a free different. There are two buttons right here, permitting guests to both join the paid subscription now or to get a free model of the service. Onboarding individuals into your app with restricted performance (or utilizing a free trial) does two issues. First, it lets them strive earlier than they purchase. And, second, it begins a lead nurturing technique that’ll finally convert many unpaid customers into paying clients.
- The promise of security. Security and safety will be highly effective motivators, as they’re all through this web page. In keeping with Gerrits, the copy right here instantly establishes “a powerful reference to the customer utilizing emotive header textual content. Our sub-header summarises our advantages, offering an answer to maintain you each protected and safe.”
- Use media protection as a supply of credibility. Should you’ve been fortunate sufficient to be featured on native or worldwide information—for good causes, I hope—together with it in your touchdown web page, as Crash Detech does, can lend you legitimacy and overcome skepticism. (In an age of ‘pretend information,’ it’s greatest to go along with probably the most dependable sources you possibly can.)
8. Hearth
How Fireplace nails it: Maintain it easy to maintain guests targeted.
(Business: Dwelling Renovation/Financing)
Fireplace affords fast, inexpensive financing for residence renovations. Additionally they work in partnership with contractors to assist join potential clients to lenders and shut extra gross sales. That’s the place this app is available in: it permits individuals to pre-qualify for a renovation mortgage throughout an on-site go to (or at every other time, actually).
Why it really works:
- Simply the necessities. Should you’re a inventive, it may be straightforward to get carried away including bells and whistles to your touchdown pages. The reality is, Fireplace has other pages on their website that do quite a lot of the persuading. This touchdown web page has one goal—encouraging present subscribers to obtain their app—and it does that cleanly and immediately.
- Buttons above the fold. It’s quite common to see an app touchdown web page that forces customers to scroll to discover a obtain hyperlink. As a substitute, Fireplace neatly chooses to place them each close to the highest. Additionally they preserve them massive and spaced aside to beat the “huge palms, small gadget” subject that plagues contractors.
- Lighten the load. At Unbounce, now we have quite a bit to say in regards to the significance of pace. However pace is doubly essential for cell app touchdown pages. If you entry this web page on a telephone, you discover how snappy it masses (in about 2 seconds). That’s as a result of Fireplace retains it gentle for smartphone customers by resisting the urge to incorporate pointless content material (like, for example, an animated .gif displaying the app in movement).
9. Evo Car Share
How Evo nails it: Present guests how they’re getting a bang for his or her buck
(Business: Automotive Sharing)
Evo self-identifies because the evolution of automobile sharing constructed for British Columbians. (What up, BC!) They’re additionally not shy to inform you in regards to the free perks you get when you join their app.
Why it really works:
- Who doesn’t love free stuff? Evo automobile share is telling you about that FREE trial and people treasured half-hour of driving for FREE. (Emphasis theirs.) However you’ll additionally discover that they’ve a fairly inventive manner of displaying you precisely how a lot you’d spend per minute with an interactive pricing slider.
- Keepin’ it easy. On this app touchdown web page, Evo is leaning into one key worth prop: value transparency. Positive, they showcase a pair different perks, however they’re assured that value is sufficient to win new clients. They preserve the web page distraction-free and use color contrast on the CTA button to verify guests keep targeted on the marketing campaign purpose.
10. Ibotta
How Ibotta nails it: Use a easy web page as a gateway to extra cell engagement.
(Business: Retail Rewards)
Ibotta guarantees actual money again whenever you make purchases at taking part retail shops. The app permits buyers to scan receipts, hyperlink their loyalty playing cards, and even make purchases immediately from their telephones. As a result of there’s a good bit of onboarding concerned, nonetheless, they use easy app touchdown pages like this one as gateways to a extra detailed sign-up. (Additionally, say their title aloud for right this moment’s ‘aha!’ second.)
Why it really works:
- Easy doesn’t imply silent. Like the instance from Fireplace above, Ibotta’s app touchdown web page seems to be fairly fundamental. However simply take into consideration how a lot they’re saying on this web page with a pair dozen phrases. First, their promise is crystal clear: “Earn Money Again on On a regular basis Purchases.” Then, they sweeten the take care of the promise of a bonus for signing up. Even the button reminds you that the app is free to make use of.
- Reduce it quick. Should you take a look at the entire web page, you then’ll discover that Ibotta solely trouble to incorporate the highest third of the telephone right here. Past what you possibly can see when the web page masses, in truth, there’s nothing however the footer. This retains the web page gentle and targeted. It additionally implies that the choice to obtain Ibotta—whether or not you click on the button or on the footer hyperlink—is by no means not on the display screen. Genius!
- Downloading the app is simply the beginning. For Ibotta to succeed, they want customers to get aboard that candy mobile engagement loop and begin utilizing their app on the common. For that reason, clicking brings guests to a extra detailed sign-up web page (the place they’ll create an account utilizing Fb or Google) that additionally serves to higher onboard subscribers.
11. Overwolf
How Overwolf nails it: Gamify your app advertising campaigns.
(Business: Gaming/esports)
Contemplating the scale of the gaming trade, ‘area of interest’ is unquestionably not the best phrase to explain Overwolf’s goal market. However this touchdown web page is a killer instance of simply how participating a selected demographic goes past witty copy and sharp design. As a part of a cross-promotion with twentieth Century Fox’s The Child Who Would Be King, Overwolf has crafted an expertise that speaks on to youthful avid gamers who make up the viewers of this movie.
Overwolf’s Communications and Content material Supervisor, Shay Zeldis, lays out the technique intimately:
It’s a web page constructed for gamers of CS:GO, League of Legends, and Rocket League, with robust incentives and gaming {hardware} prizes, in a examined format that will increase conversions. To drive site visitors and avid gamers who’re able to take part, we targeted on group, social and video channels, with related supplies hyping up avid gamers even earlier than they land within the web page.
Why it really works:
- Gamify your app obtain. This isn’t only a touchdown web page, it’s a problem: how do you get began in your path to glory? You obtain Overwolf’s Recreation Abstract app, win a match of one in every of three widespread video games, then share the outcomes on Twitter. It’s an excellent approach to incentivize downloading and displays the aggressive spirit of esports.
- Lean into cross-promotion. The tie-in with The Child Who Would Be King goes past simply utilizing a emblem. The copy right here blends Arthurian legend (“Set out on a magical journey”) with how avid gamers converse to 1 one other (missions, customized video games, eliminations, targets) to create a way of enjoyable.
- Choose the best social channels. As CEO Uri Marchand put it in a recent Medium post, “manufacturers making an attempt to achieve avid gamers in the identical methods they strategy random web site guests shortly be taught their mistake.” Overwolf, for example, has discovered to hit the group and social channels the place younger avid gamers really congregate. For instance, they created these superior promo and reaction videos on YouTube that hype earlier than they ever see the touchdown web page itself.
12. Amazon Music
How Amazon Music nails it: Give your guests an unbeatable deal
(Business: Streaming service)
Amazon Music exhibits that even with huge gamers like Spotify and Apple Music round, they’re not afraid of sluggin’ it out within the music streaming market. This app touchdown web page entices new clients with a candy deal and showcases their advantages in a manner that differentiates them from rivals.
Why it really works:
- Name out your differentiators. On their app touchdown web page, Amazon Music makes rattling certain to carry up that they’ve the “most ad-free prime podcasts” and how one can begin and skip “any music, ad-free.” Additionally they throw a lil’ shade at Tidal, saying that you could “pay attention in HD, with no further value.” Their messaging goes the additional mile to do some differentiating.
- Benefit from key phrases. Hey, everyone looking for “spatial audio” due to Apple Music—Amazon Music is providing you a similar service. This tactic is nice for any app touchdown web page: Get ahold of widespread key phrases from rivals, goal them in your paid adverts, and converse to ‘em in your app touchdown web page. In Amazon Music’s case, they went so far as adopting an precise product characteristic, however this tactic is doable on smaller scales, too.
Don’t wait on your app to be found—construct an app touchdown web page
You’re a SaaS firm in search of subscriptions to develop your enterprise? Cool. An indie recreation designer hoping to launch the following Flappy Fowl? Nice. Simply producing advert income by offering a free instrument? That’s terrific. In any case, creating a mobile-responsive app landing page is a good way to introduce your self to an app-hungry public. And, heck, we’ve bought a number of slick app landing page templates able to get you began, so it’s one thing that you can launch in a short time.
Today, there’s a formidable number of companies which are on the market selling an app of some kind. Generally it’s the very core of what they do. Different instances, it’s an add-on that enhances an present service. For some apps, a clear obtain web page and a tightly run PPC marketing campaign are all that’s wanted to strike digital gold. However others require extremely nuanced design, whip-smart workarounds, or Gary Kasparov ranges of technique.
(I’d enterprise to say you’ve seen all three within the examples above.)
No matter your strategy, although, and no matter your app is promising, you’ll want to face out from the competitors. An app advertising marketing campaign that features a few spiffy touchdown pages is your greatest guess in kickin’ off that cell engagement loop.
