14 online course landing page examples that get an A+

• All of the necessary factor particulars in regards to the course (determine, worth, size, content material materials outline, and so forth.)
• A strong headline and results-oriented copy (“You may research…”)
• Accompanying media, resembling footage and animations
• User testimonials and social proof
• An creator bio displaying off credentials
• A single extremely efficient CTA (or a lot of CTAs all pointing within the path of the an identical trip spot), encouraging clients to enroll
• Clear, beautiful design that aligns collectively together with your mannequin image

Want to see all these components in movement? Let’s try 14 good course landing net web page examples for a dose of inspiration.

Alec Soth’s course landing page is—unsurprisingly, considering it’s a footage course—beautiful. Nonetheless aesthetics alone aren’t enough, as a result of the Magnum group is asking clients to invest their hard-earned money throughout the course. So what helps switch the needle?

Takeaway: Operate a sturdy trainer bio

The first pull of this course is the coach’s wealth of experience, and the landing net web page does an outstanding job laying this out for patrons. Listening to about Alec and his credentials (and his twenty-five books!) assures us that our footage coaching is in safe palms. If you’ve obtained a sturdy trainer, don’t neglect to highlight their bio as correctly, so clients know that they’re typically trusted to information school college students through the course with ease.

Ahrefs’ SEO training course isn’t primarily attempting to grab bottom-of-funnel leads for his or her corporations; in its place, it’s aimed towards top-of-funnel leads who couldn’t already take note of Ahrefs and what they do. This whole beginner’s data to the concepts of net optimization helps carry their mannequin to the attention of individuals that would, sooner or later, be ready to invest.

Takeaway: If it’s free, advertise

If there’s one issue that people love, it’s free stuff. For visitors on the fence, headlining that $0 price tag in your landing net web page is maybe the issue that converts them. In case you’re moreover offering a course with out spending a dime, take a cue from Ahrefs and offers them the final word nudge they need to enroll with a shiny “free” tag.

Image courtesy of brunchwork

brunchwork’s flagship offering, their intensive business education course, is a sizeable funding at 4 figures—so their landing net web page has to do some heavy lifting. Thankfully, they know what they’re doing! The net web page creates a beautiful, value-packed bundle by clearly highlighting the course building, anticipated outcomes, well-known audio system, social proof, and additional.

Takeaway: Use straightforward and clear copy

When uncertain: Protect It Simple, Silly. brunchwork adheres to the rule of KISS with clear and unfussy copy, distilling the necessary factor knowledge for the course into merely three sentences. When writing to your private landing net web page, observe an identical technique by preserving your copy fast and to the aim.

Image courtesy of Code Academy

For a topic as technical as coding, Code Academy does an incredible job of setting up a landing net web page that’s every easy to know and visually attention-grabbing. Not solely do they present a neat occasion of social proof throughout the number of school college students which have enrolled on this specific course (over 2.6 million as of when this put up was printed), nonetheless as well as they ship their copy in layman’s language that makes it crystal clear what potential school college students might be getting into into.

Takeaway: Embody a course outline

You’ll uncover that every good course landing net web page has a course outline (aka syllabus). Code Academy is not any fully totally different, breaking down its outline into lessons, duties, articles, and even the topic of the quizzes in each module. No surprises proper right here—they make it very clear exactly what clients are signing up for. The reason is straightforward: Friends have to know what they’re getting as soon as they make investments each time or money into your course.

Image courtesy of Establishing a Second Thoughts Foundation

The Building a Second Brain course landing net web page takes you on a journey: It presents the problem (dwindling consideration spans and being overwhelmed throughout the digital age), it offers you a solution (their productivity-focused course), and it provides social proof (glowing testimonials). Nonetheless the place this landing net web page really shines is in its frictionless value course of.

Takeaway: Simplify the associated fee course of

Reasonably than lead clients through a set of pages to reach value, Establishing a Second Thoughts makes the strategy straightforward: Payment is possible instantly from the landing net web page, each through a sort or by the press of a button via Hyperlink or Google Pay. Considered one of many keys to an excellent landing net web page is to make conversion as easy and frictionless as doable. A pain-free course of will help get clients all through the tip line, and get them onto your course.

The How to Write a Novel course hits a great deal of the elements on our good landing net web page guidelines. It offers a clear overview of what to anticipate, offers the entire data that potential school college students must know, and cleans up any queries with a whole FAQ. Bonus elements for the choice to movement button really glowing. 

Takeaway: Video can set your landing net web page apart

The copy in your net web page is extraordinarily very important, nonetheless you additionally wants to consider together with multimedia components to truly elevate your landing net web page. The How one can Write a Novel net web page choices a lot of films, introducing the course host Tom and summarizing the course prospectus. It’s a straightforward, interactive technique of giving clients a sample of what to anticipate.

Image courtesy of Double Your Freelancing

Double Your Freelancing’s free email course is a taster of the enterprise’ wider decisions, along with their paid freelancing packages. The landing net web page is a no-nonsense intro to the course’s key themes and the retailers which have featured it, and encourages clients to easily get started to hunt out out further.

Takeaway: Use straightforward and clear design

The rule of KISS doesn’t merely apply to repeat! It’s very important to take care of your design straightforward, too. An uncluttered and clear design minimizes distraction so visitors are centered in your decisions, reasonably than being distracted by overly snazzy graphics. The Double Your Freelancing landing net web page is an efficient occasion of a easy design that doesn’t overwhelm the copy.

Image courtesy of TikTok Academy

TikTok’s creator course, TikTok Academy, is designed to show clients on the best way to create collaborating content material materials (and, the truth is, maintain them using the platform). TikTok makes use of the landing net web page to cleverly part clients so that they perceive how far alongside they’re of their creator journey—and the best way to market to them best.

Takeaway: Embed your product into the net web page

Your landing net web page isn’t merely a chance to advertise your course—it’s moreover a chance to point off all of the issues else that you just do. TikTok does an outstanding job of this, peppering snippets of their platform all via the landing net web page for instance.

Image courtesy of ContentOS

The landing net web page for ContentOS, a social media promoting course, leads with one explicit proposition: It’ll give you a system for making a subscriber-worthy e-newsletter and 6-12 objects of content material materials per week. By laying out exactly what an individual can anticipate, visitors instantly understand if this product is for them. And within the occasion that they need considerably further convincing…

Takeaway: Don’t neglect the shopper testimonials

ContentOS lets its reputation do the talking, using the course landing net web page to highlight an unimaginable 7,000+ particular person opinions. Using an identical combination of video and textual content material opinions may additionally make your landing net web page stand out.

Image courtesy of Copyhackers

An identical to ContentOS, this 10x Emails landing net web page from Copyhackers capitalizes on its glowing particular person testimonials, highlighting every their experiences of taking the course and arduous outcomes. Notably when selling a paid course, social proof inside the kind of opinions and testimonials is invaluable in gaining particular person perception and making them actually really feel assured hitting “buy.”

Takeaway: Current pricing particulars

Nonetheless it’s not merely testimonials that will sway potential clients. One different stress stage for patrons is the worth of the course, and that’s information that they’ll anticipate your landing net web page to answer. The landing net web page for the 10x Piece of email course goes one step extra by showcasing its versatile value plans. Subscribers can each pay a lump sum, or minimize up their funds over twelve months—a very very important piece of data for deliberating purchasers.

Foundr’s Instagram growth course is one different video-led landing net web page, which moreover makes sturdy use of particular person testimonials. Reasonably than prepared until the highest of their course description to point off their blissful purchasers, Foundr areas them entrance and coronary heart on the landing net web page.

Takeaway: Onerous numbers can improve your case

Social proof and customary blissful testimonials are helpful, nonetheless usually what you need are chilly, arduous data to encourage confidence in your purchasers. Foundr makes use of some spectacular stats to point merely how worthwhile their success tales are. If you’ve obtained statistics to once more up how your course could assist clients develop, don’t hesitate to point out them in your landing net web page.

Image courtesy of Graphic Design School

The GDS’ Design for Social Media Course is, unsurprisingly, housed on a slick-looking landing net web page. Bonus elements for his or her “cool devices” bar together with the net web page! It moreover hits all our key requirements with sections for incessantly requested questions, particular person testimonials, and the course outline.

Takeaway: Make the course description results-focused

Although you’d anticipate a graphic design course’s landing net web page to be visuals first, what’s most spectacular proper right here is unquestionably the written copy. Their copy, which focuses on the outcomes a pupil can anticipate, is very environment friendly. Bonus elements for the assertive and aspirational use of the long term tense: “You will audit a client’s social media accounts.”

Image courtesy of HobSpace

Not all packages are self-led. A course landing net web page stays to be very important for typical, class-based packages, like these HobSpace offers. The landing net web page for HobSpace’s online chess classes encourages dad and mother to enroll in a free demo session, to get a method for the course sooner than committing extra.

Takeaway: Reply questions with a whole FAQ half 

In case your potential purchaser has a burning question they will’t uncover the reply to, they’re naturally going to be hesitant about signing up. Together with a whole FAQ half like HobSpace does helps purchasers decide whether or not or not the course is an efficient match sooner than making a dedication. If clients can show display themselves and the course for suitability sooner than signing up, it will forestall the need for refunds down the street.

Image courtesy of ToKini Andy

Vibrant, eye-catching, and fulfilling, ToKini Andy’s online Japanese course may stray away from our earlier best apply of the KISS principle when it comes to design. Nonetheless there’s an excellent trigger for that—it’s his mannequin, and the design captures the daring vitality of the course’s decisions, whereas providing all of the necessary factor information required. It reveals what you’ll get, how lots you probably can anticipate to pay, and a sneak peek into the course interface for curious clients.

Takeaway: Embed your mannequin into the landing net web page

Most likely primarily essentially the most playful of all our landing pages, this isn’t as aesthetically stripped once more as just a few of our totally different examples, nonetheless it’ll get all through a clear sense of the course’s mannequin and tone. It’s an approachable and gamified course, and the landing net web page reveals that.

Okay, now that you just’ve seen some steal-worthy examples of kick-butt course landing pages, let’s dive into the step-by-step technique of setting up one amongst your private. (We actually have a put up that does a deep dive into all of the issues it’s a must to discover out about how to craft an awesome landing page.)

Kick points off by pinpointing what models your course apart, the distinctive selling proposition (USP). Is it your expertise, dripping with further insights gained over years of experience? Or perhaps it’s the interactive, bite-sized lessons that school college students can devour at their very personal tempo? Irrespective of your distinctive style, it should shine all via your landing net web page and encourage potential school college students to wish to determine up what you’re puttin’ down.

Deciding on the right software program for the job can streamline the strategy of setting up a landing net web page and stop a great deal of issues alongside the best way during which. Unbounce offers two extremely efficient, easy-to-use devices that are acknowledged (and cherished) by 1000’s of net web page builders:

• Wise Builder is an AI-driven landing page builder that gives insights and concepts backed by reams of conversion data. It choices an intuitive interface that allows you to successfully craft fairly just a few pages, even whenever you don’t have a lick of design or copywriting experience.

• Conventional Builder is a drag-and-drop landing page builder that’s full with a set of refined customization and coding choices. Good for these with a knack for net web page design, it provides the flexibleness to meticulously alter and splendid every facet of your landing pages.

People are seen creatures, so the overall design of the page is crucial in creating the becoming impression—even sooner than visitors study any copy. Work with a designer to make the net web page attention-grabbing, or choose from a wide selection of templates to get the correct look.

Embody footage or films that fulfill visitors’ pure need to see what your course looks like. It might probably be a clip from a lecture, a glimpse of interactive intervals, and even testimonials from earlier school college students who cherished the course—make it a visual feast that’s too engaging to face up to.

Write copy that’s as engaging as a good story. Your headline should be the hook—assume “Rework your career in 30 days” in its place of “On-line promoting course.” Each phrase ought to steer your visitors down a path, collectively together with your course as a result of the pot of gold on the end. And don’t neglect a splash of character—this isn’t a textbook, it’s a dialog.

Your call-to-action (CTA) is the nudge that transforms casual browsers into enrolled school college students. Make it daring, make it enormous, and make it irresistible—assume “Start your journey at the moment” over “Click on on proper right here”. It’s the doorway to their finding out journey.

An identical to diners perception a restaurant their buddies have been raving about, potential school college students perception a course with optimistic opinions. Pepper your landing net web page with testimonials, endorsements, and success stories. It’s about setting up perception and showcasing the price of your course.