The fact is there are a ton of reasons why your Google Ads aren’t converting. But the good news is that most of them have easy fixes you […]
How to create a landing page without a website
What is the difference between a landing page and a full website? Both a landing page and a full website require three things: Compelling content Effective design Clear […]
10 insurance landing page examples to generate quality leads
That’s where insurance landing pages come in. In this guide, we’ll explore everything you need to know about insurance landing pages, including: Use cases and ideas for building […]
Funnel testing 101: How to optimize your funnels with A/B tests
Understanding how your conversion funnel works and ensuring it’s optimized at every stage is crucial for driving growth. A/B testing elements throughout your funnel—or funnel testing—is a powerful […]
How to analyze A/B testing results: A simple 6-step guide
A/B testing analysis tends to get glossed over in a ton of how-to guides, if it gets covered at all. But this is a crucial part of your […]
A/B testing for pricing: How to experiment with pricing in 2025
Setting the right price for your products and services can be tricky. Too low, and you won’t turn a profit; too high, and potential customers might turn to […]
How to calculate statistical significance for your A/B tests
Understanding what statistical significance is and why it matters is key for getting the most out of your CRO efforts—but diving into the deep end of statistical analysis […]
12 benefits of A/B testing: Why you need to test in 2025
Understanding the basics of A/B testing So, first things first: What is A/B testing? In its simplest form, A/B testing (aka split testing) is when you compare the […]