25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page]

It’s that point once more, the place we showcase and critique some superior touchdown web page examples to encourage your subsequent designs. Final time we checked out 35 Beautiful Landing Page Design Examples. In the present day we’re focusing solely on lead era touchdown pages, so if you’re within the enterprise of checklist constructing, you must be capable to be taught so much from these ones. And thanks once more to our clients who constructed the pages and agreed to allow us to present them off.

10 Suggestions for Lead Gen Conversion: On the finish of the publish, I’ll be doing a recap of what we’ve learned over the course of these critiques so you’ve got a beginning place on your subsequent web page.

1. Proper Signature

What I like

• Properly encapsulated type: The very first thing you see on this web page is the shape – it’s fantastically positioned and designed for clarity utilizing the rule of encapsulation . And it’ll at all times be above the fold.
• Clear information about what you’ll get, together with freebies for additional incentive: The textual content beneath the button helps put the customer comfy by describing what is going to occur subsequent – and the addition of some free utilization is an efficient incentive to enroll.
• A headline that describes precisely what the product does: I like this headline. It’s so clear and to the purpose that you simply couldn’t fail to grasp what the service does immediately.
• Demonstration of simplicity: The three-step design beneath the primary space makes it actually fast to grasp how the service could be used, which can restrict the variety of unhealthy leads you’ll get as they know what they’re signing up for.
• Excessive profile testimonials: Massive belief elements come from these testimonials they usually assist describe the advantages similtaneously displaying off the publicity the service has obtained.

Issues I’d change or check

• Nothing!: I might go on all day about why I like this web page, however I’ve too many extra to write down so I’ll cease now. Nice job RightSignature.

Web site*: rightsignature.com

2. Monetate eBook

What I like

• Design of eBook picture reveals professionalism: By having a properly designed cowl you present that effort and time went into it’s creation (versus a boring plain white cowl).
• Easy bullets break down why you’d need the eBook: The headline for the bullets “You’ll be taught” actually units the tone that it’s helpful and itemizing what you’re going to get out of studying it (versus what’s in it) is a a lot stronger advantages pushed strategy.
• Clear definition in headline of what you’ll get: Generally it’s good with an eBook to comprehend it’s not Struggle and Peace. By limiting this to 10 ideas, they stand a very good likelihood of elevated conversions by offering a simple to devour useful resource. Whereas lengthy eBooks could be authoritative, they usually go unread.

Issues I’d change or check

• Social sharing location: Persons are extra inclined to share one thing proper after they really get it. So I’d recommend putting the social sharing buttons on the shape affirmation web page. This additionally has the good thing about eradicating distractions from the primary web page.
• Preview: Individuals react effectively to the psychology of try-before-you-buy, so including a preview of the eBook (first chapter or a number of selection pages) would assist individuals know what they’re exchanging their private knowledge for.

Web site*: monetate.com

3. Nerds On Name

What I like

• Reside chat to spice up conversions: Reside chat is nice for nudging fence-sitters onto the proper facet (the conversion backyard). If they’re not sure about persevering with, then a properly worded and timed popup within the decrease nook of the web page asking in the event that they want any assist can actually carry your conversions and allows you to achieve perception immediately out of your clients which could be fed again into an A/B check speculation for additional optimization.
• Easy guidelines of advantages and core providing: The guidelines of 4 advantages are actually easy and simple to digest, and describe the service very effectively.
• Sturdy indicators of success: While you couple the assertion of over 130,000 computer systems fastened with all the media logos, you could be positive these guys know what they’re doing.

Issues I’d change or check

• Kind objective: It doesn’t appear to have one. Ship message? For what motive? Embrace a transparent assertion on the high of the shape about what it’s intention is.
• Reside chat: As nice as it’s (see above), to achieve entry to it you could click on a button that claims “TRY FOR FREE”. It ought to describe what is going to occur as a substitute. One thing like “Ask a nerd why your laptop is sick”.

Web site*: callnerds.com

4. iPhone App Improvement

What I like

• Crystal clear headline: The headline makes is clear that they’re an iPhone app dev firm and the phrasing makes it really feel like they’ll take the strain off your fingers and get it constructed for you (realizing that everybody wants an iPhone app however has no time to construct one). Us included 🙂
• Motion oriented type headline: There’s no dilly dallying with the shape header (one of the crucial vital components of a lead gen web page). “Get your undertaking began” evokes you to take motion.
• Consumer testimonial video: Nice testimonial! It has a pleasant written one coupled with a video. You additionally get to see what the app is which reveals you the standard of their work.
• Assured profit statements: The entire statements in the primary content material space are titled in a manner that makes the corporate sound very assured of their potential = belief x10.
• Assure: A assure is at all times a pleasant option to lay out a safety blanket. iPhone apps are sometimes rejected from the App Retailer – however they assure you entry – massive win.

Issues I’d change or check

• Umm, nothing: It’s an ideal web page. I used to be fearful after I noticed the contact us button on the backside (pondering they have been mixing click-through with lead gen) however it simply pushes the web page again as much as the shape. Properly carried out.

Web site*: 21alta.com

5. Double Chin?

What I like

• Emotional images: The hero shot right here evokes an emotional response. It might immediately resonate with anybody who feels self-conscious concerning the matter being mentioned. This can assist individuals really feel like there’s a answer to their drawback, growing the possibility of a conversion.
• Asks a query: By asking a query, you’ll instantly achieve the eye of anybody who says YES in response. This can enhance engagement and therefore conversions. It does this in the primary headline and the CTA.
• A guided expertise: The shape header instructs you to do one thing, growing the persuasion worth.

Issues I’d change or check

• Transfer social buttons to the affirmation web page: You’ll be listening to this so much. Everybody appears to be doing this.
• Take away web site URL: Your objective right here is to get the shape stuffed out (or a cellphone name). By giving your web site URL out you run the chance of them visiting their and both shedding their manner (lack of data scent) or changing in a distinct place. Sure, you continue to get a conversion , however it provides you false details about the effectiveness of your touchdown web page.

Web site*: cvillemedresearch.com

6. Keas Worker Wellness

What I like

• the advantages: Identical to the RightSignature web page, the “What you’ll be taught” bullets are all about what you’ll get out of the eBook. A standard mistake right here is to checklist the contents fairly than the have an effect on the content material can have on you by studying it.
• Really feel good issue: A part of me thinks the psychology behind doing good could also be a consider conversion. Positive it’s extra concerning the want for the content material, however the assertion above the shopper logos about altering lives – provides a robust sense that this eBook might do one thing nice for you.
• Belief: Together with the shopper logos, the inclusion of the bodily workplace handle provides an additional layer of belief.

Issues I’d change or check

• Encapsulate the shape: The shape completion is the objective of the web page, so make it stand out as a lot as potential (with out placing gaudy Christmas lights on it). To assist this, strive putting it in a field just like the RightSignature instance mentioned earlier.
• Transfer the social sharing buttons to the affirmation web page: I’m seeing a sample of pages having too many interactive components. This publish on post-conversion strategies explains why you must transfer them.
• Privateness coverage place: I’d strive transferring it nearer to the shape to make sure individuals see it and really feel comfy giving freely their e mail.
• Telephone quantity: They may wish to improve the trust issue additional by adding a phone number beside the handle.
• Kind size and required fields: Strive a shorter type or take into account not making all the fields required.

Web site*: keas

7. Draytek Networks

What I like

• Sturdy worth proposition: The headline will get proper to the center of a worry their clients can have – sustaining uptime and the bullets beneath do a very good job of backing up the assertion.
• Low-risk ingredient: They use a refined secondary CTA on the backside for fence-sitters. In case you’re not able to decide to giving up your information, they invite you to observe them on Twitter which retains them in your sphere of affect and should produce extra advertising alternatives down the street.
• Directional cue: The arrow pointing to the shape makes it clear the place you could go. It’s not as important on a web page this brief and easy, however it’s at all times a very good system to make use of so as to add slightly persuasion. And matching the colour to the button is a pleasant contact.

Issues I’d change or check

• Privateness coverage: All lead gen kinds ought to have a privateness coverage – particularly should you’re doing pay-per-click (Google AdWords and so on.) as they are going to usually penalize your high quality rating or ding you in one other manner should you don’t have one.

Web site*: draytek.co.uk

8. BPP Legislation College

What I like

• Descriptive CTA: You understand that you’re going to get to speak to somebody should you submit the shape.
• Clear main & secondary headlines: The principle headline and sub-header beneath the video spell out the aim of the web page properly, and lead properly into the shape header assertion.
• Use of video: The interview video makes it really feel extra actual.

Issues I’d change or check

• Social buttons: I’d take away these until that they had giant numbers on them for social proof, and ideally put them on the shape affirmation web page. They undoubtedly shouldn’t be the very first thing you see on the web page.
• Take away hyperlink: there’s a hyperlink immediately beneath the video – which might leak individuals away out of your touchdown web page.
• Reside chat: Because the objective is a dialog with an advisor, I’d take into account including a dwell chat widget to the web page in order that prospects can speak to an advisor instantly.

Web site*: bpp.com

9. Spanish Slang Dictionary

What I like

• Enticement via enjoyable: Individuals wish to know at the very least a number of soiled phrases in a overseas language (particularly the youthful demographic) – it makes journey extra enjoyable.
• CTA explains what you’ll get: The cTA couldn’t be any extra clear – that is precisely how each touchdown web page button ought to be written.
• Kind doesn’t ask for something greater than it wants: Simply an e mail. Excellent. You possibly can nonetheless re-market to them, however the barrier to entry is absolutely the minimal.

Issues I’d change or check

• Social forex: Improve the viral potential through the use of a service like PayWithATweet.com to unfold the phrase. Sure, you lose the e-mail, however the publicity is usually price it. Or to get the very best of each worlds – arrange an A/B check and break up the site visitors 50/50 – half asking for an e mail (so you’ve got a lead checklist) and half boosting the viral nature with the tweets.

Web site*: f.generallinguistics.com/quick-start-spanish

10. Optimize New York

What I like

• Persuasive reward: Money is king (yup, greater than content material). So the headline does the job of grabbing your consideration, the remainder of the web page must do the convincing.
• Paying it ahead: Most individuals have a favorite enterprise of some sort (restaurant, bar, clothes retailer). In case you’re a daily in any manner, you’ll most likely be greater than prepared to advocate the corporate A) to probably get the reward and B) to assist out and develop into extra of a celeb at your native.
• Private contact: To assist the belief issue that you simply’d truly get the cash, there’s a title and cellphone quantity for a private contact. Belief is certainly key with this kind of promotion.

Issues I’d change or check

• Clearer headline: The $500 reward is attractive, however it’s not clear what it’s for until you learn the advantageous print. I’d use a bigger sub-header to state what you’ll get the money for.
• Perception: How do I do know that you simply’ll let me know if the corporate you refer turns into a buyer? It might assist to have a video testimonial that confirmed the shopper being pleased with the service and the recipient of the $500 receiving or speaking about getting the cash.

Web site*: optimizenewyork.com

11. Backbone Middle

What I like

• Data saved to 3 easy statements: Though textual content heavy (talked about beneath) – the web page is easy and retains the data breakdown into easy chunks.
• Telephone quantity: You possibly can converse with a care coordinator which provides a private contact, however for what might be an costly course of, it ought to actually be a toll-free quantity.

Issues I’d change or check

• Headline readability: The web page begins with “Backed by Dr. Patel” (good again pun btw). Nonetheless, it’s unlikely that individuals will know who he’s, so it could be extra vital to obviously handle the “ache level” of a possible buyer. Resembling “Experiencing power again ache?” and so on. This can join their challenge to your answer.
• Much less textual content heavy: Clarify the advantages in bullet factors for simpler scanning. Persons are im”affected person”. (Couldn’t resist).
• Success tales: It might be good to listen to concerning the sorts of bodily challenge Dr. Patel has efficiently handled, to make a direct reference to individuals’s issues and so as to add some authenticity.
• Profile particulars: Have a modal popup window layer that offers a extra detailed historical past of Dr. Patel’s background.

Web site*: floridahospitalspine.com

12. Go Enjoyable

What I like

• Not a lot I’m afraid: The visible design and format are good, with a concentrate on the shape, however the objective of the web page is so hidden that I wouldn’t keep right here lengthy.

Issues I’d change or check

• Change the informational hierarchy: the very first thing you see is “SIGN UP NOW” which could be very aggressive as there’s no actual supporting motive to go together with it. Message match is important for conversion, so make this primary assertion match the advertisements/hyperlink textual content persons are arriving from.
• What is that this?: There isn’t a description of what Go Enjoyable is. Most individuals’s response to confusion is to hit the again button. On additional exploration, there’s a tiny portion of small textual content that explains what it’s. This ought to be massive and outstanding. They’re asking for 20 emails of your pals, you want some critical belief elements on the web page to provide out your pals emails.

Web site*: gofunhongkong.com

13. Drug & Alcohol Counselling

What I like

• Emotive picture: Individuals involved in being counsellors are compassionate by nature, so this picture selection evokes the proper emotional response of caring for somebody in disaster.
• Areas: the map is beneficial because it lets you already know rapidly if that is one thing that you would feasibly enrole in.

Issues I’d change or check

• Audience: I’d attempt to make it clearer that it’s about studying to be a counsellor. The shape header makes use of the phrase “program” which is ambiguous within the sense that it might be implying that you simply’d be signing as much as obtain assist (rehab and so on.) fairly than a coaching program.

Web site*: icdccollege.edu

14. Speedy Limousines

What I like

• Headline explains what you’ll get: And it does it in a manner that solutions a buyer ache level (stress-free).
• Encapsulated type space: The boxed in type retains it separated from the remainder of the web page content material, however I’d fairly see it in a stable block of colour.
• Immediacy assertion in type to encourage participation: Figuring out that you simply’ll get a response in 10 minutes once more reduces the stress and encourages participation.

Issues I’d change or check

• Put the Fb advocate button on the affirmation web page: Bored with listening to that but?

Web site*: charleslimousine.com

15. Voxeo

What I like

• Contact choices: The product appears to be focused at a reasonably excessive worth level (assumption) and as such, it’s vital to supply various contact choices. If you could hand-hold somebody via the gross sales course of then cellphone or dwell chat can actually assist.
• CTA distinction: Increase! The purple stands out like a swimsuit at a rodeo.
• Entry to professional recommendation: The report and white paper are freely obtainable with out having to undergo a type, displaying that they’re prepared to provide their data away free of charge, constructing belief and establishing themselves as subject material consultants.
• Profit statements embody stats: Everybody loves numbers, and displaying the enhancements that the product can produce will assist persuade a customer to transform.

Issues I’d change or check

• Modal content material: The primary report goes to a distinct web site, taking them away out of your web page. It might be ultimate to load this inside a modal window – however understandably troublesome because it’s one other web site and you’ll’t management the scale.
• Cut back choices: Regardless of their usefulness, I’d check eradicating the report and whitepaper – and putting them on the affirmation web page as a bonus.

Web site*: voxeo.com

16. Villa Huinid Cabanas

What I like

• Seductive imagery: Journey lodging are all concerning the expertise, and the background photograph actually units the scene for what you’ll get to take pleasure in.
• Simplicity: It cuts to the chase. In case you just like the look the lodging, you’ll proceed.

Issues I’d change or check

• Brochure: I’d embody a brochure PDF proper on the web page so individuals can see what different facilities can be found. Apologies if that’s what they’re already sending you one should you full the shape. As I say beneath – my Espanol is muay horrible.
• Not too positive what else: I don’t converse Spanish effectively sufficient to critique the copy 🙂

Web site*: villahuinid.com.ar/es

17. Quick Monitor Gross sales

What I like

• Sturdy headline explains worth prop in seconds: They promote properties quick, they usually clarify it quick. Nice headline.
• Social proof: A powerful set of logos provides belief to the truth that they’ve a very good fame and
• Kind distinction: Each the colour distinction of the shape space and the truth that the man is holding it, make it stand out properly, making the web page easy to learn.
• Kind headline and CTA clarify clearly what you’ll get: Nuff mentioned.

Web site*: fasttracksales.co.uk

18. Hillbrush Meals Security

What I like

• Sturdy angles present directional cues to the shape: using triangles helps to focus your consideration on the realm of conversion.
• Sturdy headline: the headline accommodates a robust worth proposition
• Kind header clearly explains what you’ll get: You get a list. Easy. that is the objective of a touchdown web page they usually get excessive readability marks for this.

Issues I’d change or check

• Stickers: They’re free, however I’m unsure what they’re for. Assuming you stick them up in your kitchen or restaurant to point out compliance, however extra information could be good.

Web site*: hillbrush.com

19. OCD – Scientific Trials

What I like

• CTA asks a query: Questions are very highly effective persuasion units and putting one on the CTA (button) may help individuals convert as they wish to know the reply.
• Images assist relieve the strain: By displaying photos of standard on a regular basis pleased individuals, they put you comfy by de-stigmatizing a typical challenge that may have an effect on anybody.

Issues I’d change or check

• Transfer the social buttons: As I hold saying, put these in your affirmation web page. If individuals have simply transformed they’re extra more likely to share.

Web site*: clinicaltrialsinfo.us

20. Empires & Allies

What I like

• Very advantages based mostly: Acquire ranges quick (profit). Free secrets and techniques, ideas and updates for all times. That’s fairly compelling for a gamer.
• Brief type: Doesn’t ask for a lot and looks as if you get fairly a bit on your information.
• Design acceptable: The design could be very playful and appropriate for the audience.

Issues I’d change or check

• Add a free tip: Contemplate including a free tip as a preview of what you’ll get.

Web site*: dominateempiresallies.com

21. Azure Luxurious Malta

What I like

• Tremendous clear headline/worth prop: You will get the good thing about Mediterranean sunshine for x price. That’s a pleasant lead in to eager to know extra.
• Seductive contextual imagery: Folks that like sunshine getaways will recognize the view of the pool and sense of leisure.
• Main the way in which: after studying the explanations to care (profit statements) you’re lead straight to the shape with a directional cue. It’s a properly crafted story arc.

Issues I’d change or check

• The place are you able to fly from?: I’d add by which airports the journeys fly out of so individuals could be positive it’s handy for them.
• Submit button: Grr. I assumed we’d bought via this checklist with out seeing many. As an alternative of Submit – repeat what you’ll get if you click on. It makes individuals really feel safer about giving up their information.

Web site*: azure.com.mt

22. Be taught French

What I like

• Use of video: the web page is saved easy as a result of the video removes the burden of additional copy, a very good approach for enhancing web page readability. It’s additionally fairly an emotional video concerning the founders motive for beginning the corporate after marrying somebody from a overseas nation. Very genuine.
• Differentiation: The way in which they leverage the idea of a dialog fairly than simply studying phrases, appears more likely to be extra interesting to potential clients.
• Clear CTA: Be taught French. Yup.
• A number of directional cues: There’s the visible arrow directing you to get began, and the video additionally ends with a pleasant request to enroll.

Issues I’d change or check

• CTA copy: I’d strive altering the button textual content to “Be taught Conversational French” to keep up the idea of the web page.

Web site*: mangolanguages.com

23. Spend money on Wine

What I like

• Applicable design: Love using wine barrels for the shape container. And using an funding chart is superb at showcasing their level concerning the funding alternative.
• Good use of whitespace: The web page flows properly with the opposing picture vs. textual content format.
• Testimonials: The testimonials do a wonderful job of promoting the idea to the reader. I’d make investments if I had any cash. For now I’ll simply follow consuming wine.

Issues I’d change or check

• Repeat the CTA: Because it’s an extended web page, I’d place at the very least one additional CTA half manner down and have it scroll you again as much as the shape on the high. Proper after the chart could be a great place.

Web site*: investmentwine.info

24. Kingsley Judd Wine Investments

What I like

• Extra wine!: Gotta like that.
• Two phrase headline: You don’t get a lot easy than that. In simply two phrases they’ve informed you precisely what the web page is about.
• Superbly easy and compact design: The blurred picture is obvious sufficient to convey the winery feeling, whereas pumping the shape field proper out at you. Nice use of distinction for the shape container and button.
• Incentive: Having an opt-in for a free prize draw is an efficient option to entice conversions.

Issues I’d change or check

• Phrases & situations: If you’ll have a prize draw, you must have a hyperlink to phrases & situations.

Web site*: kingsleyjudd.com

25. Cookie Dough Fundraising

What I like

• Headline establishes standing: The declaration of being America’s #1 is harking back to Gray Goose and their “World’s Greatest Tasting Vodka” assertion that served them so effectively.
• Scrumptious pictures: Displaying prime quality images of the merchandise helps you consider it’s one thing that individuals would need – that you would achieve success promoting them.
• Step-by-step information: A pleasant directional cue (arrow) factors you to the a easy “How Does It Work” which explains the method effectively.
• Success tales: The success tales are very plausible and hit the demographic completely, which helps to construct a lot of belief.

Issues I’d change or check

• Simplify the objective: there are a number of issues to do right here. Request an information equipment through the shape, or click on a button to get a brochure from their web site. I’d recommend maintaining them on this web page and having one objective solely. Particularly in case your main objective is to gather leads.
• Focus extra on the profit to the shopper: Regardless that it’s for fundraising, individuals must know what’s in it for them and there are just a few small spots the place that is talked about. Use language that claims that you simply’re doing good whereas making an revenue for your self – then present the numbers.

Web site*: justfundrasing.com

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Recap: 10 Knowledgeable Suggestions for Your Subsequent Lead Gen Touchdown Web page

Now that we’ve run via these critiques, I assumed it could be good to drag collectively a recap of a very powerful classes we’ve realized that you should utilize on your subsequent web page. Use the following pointers and also you’ll be creating pages that convert higher.

1. Previews: If you’re giving freely written content material (eBook and so on.) then embody a brief barrier-free preview. Like Amazon’s “Look Inside”.
2. Kind headers: Your type header ought to describe why somebody ought to fill in your type and what they’l get.
3. Kind CTA: The button copy ought to reinforce #2 and describe what is going to occur when it’s clicked.
4. Encapsulation: Maintain your type in a high-contrast container to make it stand out from the remainder of the web page.
5. Ask a query: Make your headline a query to encourage individuals to consider the reply or have to finish your type to get the reply.
6. Message match: Make sure the web page content material (primarily the primary headline) matches your upstream advert copy very intently. That is good or constructing robust data scent (for people) and good for growing your high quality rating should you’re doing PPC.
7. Use video: To make issues easy – just read this.
8. Separately!: Don’t have a number of CTA’s and hyperlinks in all places to leak individuals away. That’s what your homepage is for.
9. The affirmation web page: Put social sharing buttons and bonus giveaways in your affirmation web page so they’re in place on the highest level of lead heat and to de-clutter your essential web page.
10. Testimonials: Make them genuine, and when sourcing them, ask your clients immediately for examples of how your services or products has benefited them. Greenback indicators and numbers work finest.