Hey everybody! I’m Stephanie Saretsky, Unbounce’s Multimedia Producer. I’m additionally the host of the Call to Action podcast. It’s our weekly advertising podcast that has been working for simply over a 12 months and a half, and has featured a few of the brightest minds within the advertising subject.
For those who’re new to the present and need to begin listening however aren’t certain the place to start out, then I’ve received you lined. And when you’re a long-time listener searching for a refresh, effectively, I’ve additionally received you lined.
These are my favourite episodes that we’ve finished during the last 12 months in a half. I feel you’ll like them too. They strike a very good stability of academic and entertaining.
Let’s stroll via every episode.
1. Retargeting, As Defined by Nerf Weapons
On this episode of the Name to Motion podcast, we interview Johnathan Dane, CEO of KlientBoost (who is completely hilarious, by the way in which). PPC will get a nasty rap as a self-discipline that’s fairly, effectively, boring. However Johnathan is ready to speak about it in an excellent participating method (Nerf weapons, c’mon!).
We talk about the best way to retarget with out weirding out potential prospects, and the way an IRS firm elevated ROI 20 occasions over with retargeting. Plus, pay attention via to the top of the episode for an exquisite Beyonce/Taylor Swift/Aaliyah mix-up. In a PPC episode? Yep!
2. Ginny Soskey on HubSpot’s Epic Weblog Publishing Experiment
On this episode, we chat with Ginny Soskey, Content material Advertising Supervisor at HubSpot, about an enchanting publishing experiment that modified the way in which Ginny manages the editorial calendar and the content material HubSpot creates.
I actually like this episode not solely as a result of Ginny is extremely sensible and an actual pleasure to interview, but in addition as a result of it’s chock filled with fascinating evaluation and discoveries they made once they determined to sort out the age-old query: publish extra typically or publish higher content material?
Content material entrepreneurs can be taught so much from their expertise (heck, we simply did our personal two-week publishing experiment!)
3. Classes Realized from 12 months 1 of the Name to Motion Podcast
On this episode, we took a glance again on the primary 12 months of the podcast from launch to calculating ROI. This episode might be my favourite that we’ve finished. It was cool to change up the podcast format and have an precise dialog with Dan (Dan Levy that’s, Unbounce’s Director of Content material).
I come from a radio background, so I discover chatting like this tremendous participating as a result of its conversational nature permits for extra improvisation. Scripted is nice, however typically a pleasant chat to change issues up goes a great distance! Plus, we offer you so many podcast suggestions and secrets and techniques, just like the struggles we’ve had with reporting, and the way a launch truly works. It was plenty of enjoyable to look again on the podcast’s historical past and see how far we’d come.
4. Why Dungeons & Dragons Can Make You a Higher Marketer
On this episode, we interviewed Ian Lurie, CEO of Portent, Inc. on his realization that the advertising journey is definitely fairly a bit like — look forward to it — Dungeons & Dragons.
This was a very enjoyable episode to supply, as Ian gave listeners an especially novel method of wanting on the advertising funnel. I don’t know what number of of you may have likened your jobs to taking part in Dungeons & Dragons, however it makes for a reasonably highly effective comparability.
Alongside along with his rationalization for why entrepreneurs will not be storytellers however world builders, Ian additionally provides you recommendations on the best way to get your folks to play D&D with you. So many issues to be taught!
5. The No-Shortcut Strategy to Constructing a Credible Content material Advertising Technique
This episode was a very participating interview with Jay Acunzo, VP of Platform at NextView Ventures. Somewhat than specializing in techniques or step-by-step marketing campaign optimization, this was one in every of our first episodes that checked out staff construction, particularly the best way to develop a high-performing content material staff.
Jay actually will get to the underside of why you shouldn’t reduce corners in your advertising, and shares a very fascinating anecdote about how one in every of his posts went viral — which can sound like each marketer’s dream, however he had blended emotions about it.
What about you?
So there are 5 episodes of the Name to Motion podcast to get you began. These are my favorites, however what are yours? Tell us within the feedback.
Additionally, tell us what you’d like to listen to about subsequent on the present.
