“My concept of excellent firm is the corporate of intelligent, well-informed individuals who have an excessive amount of dialog; that’s what I name good firm.” -Jane Austen
Bored with listening to about how video will increase conversions? Yeah me too.
And I reside and breathe on-line video.
Nonetheless, you’re a savvy marketer. You learn the Unbounce weblog and doubtless different standard advertising and marketing blogs, so that you don’t have to be pounded over the pinnacle about the truth that you have to be utilizing video.
You already know that video will increase conversions and also you’ve most likely learn these nice posts:
So, let’s take a distinct strategy. Let’s discover some companies which can be utilizing video in intelligent methods and in locations you’ve by no means dreamt of.
Listed below are 5 intelligent methods companies are utilizing video to interact with their audiences and develop their site visitors.
Go Ok-Pop
How do you capitalize on a wacky but addictive music video that has grow to be this 12 months’s greatest web sensation often known as “Gangnam Fashion”?
Easy, you create your individual model of a wacky, but addictive music video and name it ‘Inbound Fashion.’
If you happen to’re an avid reader of Hubspot, like myself, then you definately love the advertising and marketing ideas they supply. However you additionally love their not-so-serious strategy to advertising and marketing.
Positive we’re geeky entrepreneurs who get pleasure from a dinner dialog in regards to the newest conversion ways and social media tendencies, however typically all of us like (and want) to take our sneakers off, absorb an extended breath of contemporary air and luxuriate in somewhat comedy.
For all the good content material that Hubspot creates, it’s refreshing to see somewhat character so we, as their viewers, can have a deeper reference to the model.
THE Unsubscribe Video
What occurs whenever you click on unsubscribe on one of many day by day emails you obtain from Groupon?
Effectively, the quirky model everyone knows and love makes use of video to re-engage customers throughout this course of.
The video means that you can ‘punish’ Derrick for sending an electronic mail that you simply discovered irrelevant. If you happen to resolve to click on on the ‘punish’ button, one other particular person comes over to yell at him and throws some water in his face.
On the finish of the video, you’ll be able to present some pity on Derrick and resubsribe to the emails.
Although there’s no audio within the video, the idea is genius and the primary time I noticed it, I resubscribed instantly.
It’s an amazingly intelligent use of video and has led to many different blogs writing about this straightforward unsubscribe web page.
Though Groupon has since converted to a extra typical unsubscribe web page the place you’ll be able to handle your electronic mail settings, the truth that Mike Arrington created a video about Groupon’s unsubscribe web page made it nonetheless value mentioning.
Video Twitter Replies
What sometimes occurs when one in all our followers ask us a query on Twitter? We write a reply again to them as quick as we will or hyperlink them to the appropriate web page with the solutions. Works completely advantageous proper?
However how do you go above and past the norm and really join together with your viewers? Jen Rubio, Social Media Supervisor for Warby Parker, makes use of social media in sudden methods to double the response fee and really join with followers.
Most individuals usually consider Twitter as a text-based social platform, however some of the profitable issues that Warby Parker does on Twitter is reply to individuals with video responses.
The businesses’ followers regularly ask questions in regards to the coloration, dimension and/or form of a specific body, and as an alternative of simply responding to them with a tweet, she and her crew creates a video that reveals them the distinction between two frames.
Maintaining issues visible captivates your viewers and produces nice content material with little to no time or cash.
Focused Buyer Testimonials
Full disclosure: Sharefile is a buyer of SmartShoot.
How did Sharefile grow to be one of many greatest file sending providers on the web getting acquired by Citrix in October 2011?
They used SmartShoot, after all. J to the ok.
On a critical be aware, Sharefile understood the facility of video and as an alternative of simply creating one overarching testimonial video they created a number of testimonial movies focused at key goal markets.
By creating business particular touchdown pages together with business particular buyer testimonials, they’ve boosted person signups to their subscription service.
Click on for full-size picture
Create Your Personal Whiteboard Animation
Have a loooooong piece of video content material which you could’t wait to share with the world? Think about using a whiteboard animation video.
The great thing about these movies is that all the things strikes at an enticing tempo and means that you can create longer movies with out the worry of dropping your viewers.
One in every of my ABSOLUTE favorites is Dan Pink’s discuss in regards to the hidden trusts behind what actually motivates us at residence and within the office.
Now when you’ve received the price range you’ll be able to definitely get a whiteboard animation by the SmartShoot platform, nonetheless, you’re a minimal of $2,000 for a 60 second video.
Pat Flynn, a well-liked blogger and web marketer, has a incredible video that teaches you methods to create your individual whiteboard animation for only a few hundred {dollars}.
Pat states that “with YouTube, I can attain extra individuals than I ever might by simply sticking to written content material on my weblog.” His YouTube channel has over 13,000 subscribers and 1.8 million views.
