Do a Google seek for the identify of your metropolis + “actual property.” Click on on a number of of the sponsored adverts. Did you discover a touchdown web page?
Chances are high you didn’t, as a result of most actual property brokers haven’t but caught on to the truth that they have to be sending their paid site visitors to devoted touchdown pages.
Should you’re an actual property agent, a dealer, realtor and even an company engaged on behalf of any of those folks, this represents an superior alternative so that you can stand out out of your competitors, set up belief and accumulate much more leads.
Just a few weeks again we held a touchdown web page design competitors with our associates over at ThemeForest and bought greater than 100 submissions in 18 categories. Listed here are 5 excellent real estate landing page templates that anybody can use to provide their enterprise that further edge over the competitors.
We’ll break down what’s nice about them, and the way you should utilize them to make your advertising and marketing extra profitable.
1. WorkMan
This real estate template is available in two kinds: click-through and lead era.
You should utilize the click-through template (pictured) for displaying off particular properties. Give readers a style of the homes you’re promoting together with an outline.
The lead era template has a type for potential patrons to fill of their info proper on the prime of the web page. This one could be most helpful for actual property brokers who wish to provide prospects a quote or give their guests details about the service they provide. This info might come within the type of an e-book about learn how to buy actual property, a information to metropolis neighborhoods, or another content material that is likely to be of worth to potential owners.
Every model of the template has a pleasant, large house to your hero shot on the prime of the web page. That is excellent for actual property brokers, because it provides you the chance to point out your prospects some aspirational picture that may assist them get a greater thought of what you’re providing them. As Unbounce’s co-founder Oli Gardner says in his 5 Essential Elements of a Winning Landing Page post:
The concept right here is to get your clients to empathize and place themselves in a situation the place they’re utilizing it.
On this case, “it” refers back to the home you’re promoting. On an actual property touchdown web page, that picture is likely to be a contented couple in entrance of a home, a household taking part in within the yard, or some of us enjoyable on a porch. No matter you select, it ought to assist folks think about themselves residing in that home.
2. Luxra
This page makes use of conversion centered design, and features a characteristic that will likely be of explicit curiosity to actual property brokers — the video part.
Movies enhance the size of time folks keep in your web page, giving your message extra time to sink in. And when you feature yourself or company employees in the video, it provides prospects the chance to get to know you higher. There’s a cause actual property brokers put their face on “on the market” indicators; persons are extra doubtless to purchase from those who they know and belief.
Video can be utilized to deal with buyer modalities. These are profiles that describe totally different purchaser behaviors.
As CRO extraordinaire (and buddy of Unbounce) Angie Schottmuller explains, totally different patrons require totally different quantities of data. Video appeals to patrons who want extra info and visuals.
Should you’re utilizing a number of promoting channels (AdWords, Fb, Bing, and many others), you’ll want to A/B take a look at a web page with video versus one with out. This may enable you to to ascertain which of these channels is most receptive to video.
3. Brokers
I really like this lead generation page. It jogs my memory a little bit of the benches or billboards that you just see with footage of actual property brokers’ shiny, smiling faces. Besides that this web page has a type the place of us can instantly ship you their info so that you could get in contact with them.
An actual property agent might, for instance, provide a free session to potential clients on this web page.
As an actual property agent, you already know the significance of promoting your self to potential shoppers earlier than you promote a home, and this touchdown web page template provides the chance so that you can actually let your persona shine by means of.
4. Avira
This is a landing page that may work effectively for somebody promoting a number of properties in a brand new suburban improvement, for instance. From prime to backside, every part provides you the chance to point out off options of the neighborhood that set it aside from others, and the several types of dwellings one would possibly discover there.
The map subsequent to the icons that show the facilities within the instant space is a superb contact, as effectively. It provides your readers a way of the neighborhood, and will very effectively generate additional curiosity within the property.
The opposite factor this web page has going for it’s distinction. Discover using whitespace, which supplies the web page loads of room to breathe. This breaks up the web page and attracts the attention from one part to the following, permitting you to current your message in good, bite-sized items.
5. Properties
Now that actually* everybody has a smartphone, touchdown pages which can be cell responsive usually are not only a good factor to have – they’re a essential a part of any advertising and marketing marketing campaign. In June of 2014, Google searches from a mobile device totaled 27% of all actual estate-related searches. A Google Shopper Research from April 2014 states:
Most individuals would use their cell machine to do at the very least one of many following: seek for listings, discover instructions to a home, search for extra info on a list, name or e-mail an agent straight, or watch a video whereas out in search of a house.
Just like the others on this class, this page is cell responsive. However this web page has one thing that may assist readers preserve scrolling after they first arrive on their cell machine.
The arrow that factors in the direction of the shape on the proper of the web page is a nice directional cue that helps draw consideration to your type. When designing for cell, you would take that arrow and level it downward as an alternative. This may give your readers the impetus to maintain on scrolling down the web page to get all the data they should convert.
Little touches like this could go a great distance in the direction of capturing leads on cell, so be certain to take advantage of them (and take a look at them too)!
*Not actually.
Get what you could convert
There are greater than 170 Unbounce landing page templates on ThemeForest, so when you can’t discover what you’re in search of when looking our free Unbounce landing page templates, be certain to recover from there and have a look.
And don’t be afraid to get your fingers soiled with some A/B testing. Crucial factor you are able to do when utilizing touchdown pages for actual property advertising and marketing campaigns is to take a look at variations to just be sure you’re reaching your viewers in the precise method.
You by no means know what would possibly make the distinction between a web page that sends you certified leads, and one which will get ignored.
Be sure you take a look at, take a look at, after which take a look at once more!