52 Ways to be a Conversion Badass

Conversion Optimization Case Research

1. Best A/B Test Case Studies
   Badass lesson: A bunch of nice case research for concepts and inspiration. At all times do not forget that all merchandise and customers are totally different, so one take a look at lesson isn’t going to duplicate it’s outcomes on a regular basis.
2. Landing Page Optimization tips: analysis of 50+ sites to find out what increases sales and conversions
   Badass lesson: After analyzing over 50 websites, it appears persons are nonetheless utilizing an excessive amount of textual content, non descriptive headlines (a lot too widespread), no CTA or too many, lack of social proof. These are primary components which can be nonetheless being uncared for. Badass factors eliminated for anybody who fails these ideas.
3. Impact of TV imagery on website conversion rates
   Badass lesson: TV promoting can increase visitors. No shock there. However message match was the essential takeaway right here for me. Whereas the TV advertisements had been working the web page transformed significantly better as a result of the actor within the Advert was current on the web page (message match) – when the TV advertisements weren’t working it wasn’t pretty much as good – as a result of there was no relevancy or “advert message momentum”. At all times match your web page to your advert.
4. How we grew a web app’s sales by 33%. (Includes a useful PDF.)
   Badass lesson: Let person analysis and perception prepared the ground on your preliminary optimization adjustments.
5. Increasing Lead Capture by 27% – A Conversion Optimization Case Study
   Badass lesson: If you happen to’re doing lead gen, be up entrance about it. Stick the shape in a outstanding place on the web page and provides it a stable CTA to draw consideration. Even higher can be to have a devoted touchdown web page for this sole function.
6. How we made an extra £14 million a year for a travel company
   Badass lesson: If you’ll be able to uncover basic customer questions by analysis (surveys and usefulness testing) then you may instantly handle these questions by focused design adjustments in your web page that reply these questions when or earlier than they’re requested.
7. How I Set Up and Sold a Product Using Unbounce, Wufoo and Chargify
   Badass lesson: Overlook the point out of Unbounce (not making an attempt to plug it right here) – the message is that with the correct instruments you may whip up working programs shortly by connecting small companies collectively and making quick iterations as you be taught out of your prospects. Only a nice article.
8. Startup Finds Success with Conversion Optimization: Tripled Revenues, 91%+ Leads, Lead Acquisition Costs slashed by 30%
   Badass lesson: Generally shifting your web page components round (on this case a kind) and testing your copy can produce dramatic outcomes.

Conversion Optimization INFOGRAPHICS

And a few graphics with out a lot information. thrown in for good measure.

9. The 12-Step Landing Page Rehab Program
   Badass lesson: If you happen to take note of your sponsor (not the one paying on your t-shirts) and observe these twelve steps, you can also make a giant distinction within the efficiency of your touchdown pages.
10. The 7 Secrets of Social Media Conversion
    Badass lesson: Social media must be handled like an grownup – i.e. severely. It’s a comparatively low cost supply of visitors (free other than your personal time) and a good way to experiment with messaging and engagement methods.
11. Landing Pages for PPC
    Badass lesson: Your homepage SUCKS because the vacation spot on your paid search visitors. The proof is within the purple and inexperienced of this infographic (purple if you wish to hold making the identical errors – inexperienced in case you are nonetheless on the conversion badass theme).
12. The Landing Page Manifesto [Typographic Essay]
    Badass lesson: Studying a set of guiding ideas will put you on the correct path everytime you begin your touchdown web page designs.
13. 20 Questions: The 5-Minute Conversion Health-Check Scorecard
    Badass lesson: You may whip up a to-do checklist of optimization concepts in 5 minutes by answering a bunch of straightforward questions. Get your colleagues to run by this train then examine and focus on the variations of their outcomes/opinions.
14. What are Your Visitors Thinking When They Should be Clicking?
    Badass lesson: Buyer suggestions on the level of conversion is a goldmine of experiential information to feed into your optimization practices.
15. [How To] Use Traffic Segmentation and Landing Pages to Lift Your Conversion Rate
    Badass lesson: Segmentation helps you to simplify testing, reporting and messaging.

Touchdown Web page Examples

16. YOUR LANDING PAGE SUCKS! Here are 10 Examples That Don’t…
    Badass lesson: Regardless of huge budgets, stunning design and nice structure, even the massive boys nonetheless make some basic conversion fake pas.
17. 7 New Landing Pages for Your Inspiration
    Badass lesson: In case you are launching a brand new services or products, the old-school coming quickly web page is finished. Add a easy lead gen kind and entice future prospects to subscribe.
18. ABT – Always Be Testing: Two Design Directions for a Lead Gen Landing Page
    Badass lesson: There’s extra to testing than simply copy adjustments. Strive switching up the emotive design points of your web page and be taught one thing about your prospects.
19. iPad App Landing Page Example – iBrite
    Badass lesson: Context of use is SUPER AWESOME – present your product getting used. Double rainbow badass lesson: Video is compelling – particularly with a catchy soundtrack.
20. Campaign Monitor – Just One CTA Please
    Badass lesson: 40+ interplay factors on their homepage (although it’s a great one) vs. 1 on the touchdown web page. Which do you assume transformed higher? Less complicated is gooder.
21. Webtrends Lead-Gen: A Lesson in Cool Simplicity
    Badass lesson: The lesson right here is that Webtrends are baddasses in relation to touchdown web page design and data design/structure. Copy. Emulate. Imitate. It’s the sincerest type of flattery in any case.

Humorous Conversion Posts

22. A/B Test Yourself – Life Experiences You Wish You Could’ve Tested
    Badass lesson: You don’t want a time machine to be higher. Simply flip a coin earlier than each determination you make and have a proxy (gullable buddy) with you to enact the other interplay to see who wins. That’s what a wingman is for!
23. Would You Change Your Name for a Better SEO Rank?
    Badass lesson: I’m fairly positive this might work, if just for the PR you’d get. Perhaps it’s best to change your title to badass? Fairly positive if one of many lesser recognized Jackass guys had modified his title to “Mr. Jackass” he’d be extra well-known by now. Lesson over methinks. Increase. Sidenote: who thinks it’s superior that “methinks” is definitely a phrase? Increase your palms.

The Conversion Heroes Interview Collection

A collection of brief 5-question interviews with leaders in several conversion subjects together with: touchdown web page optimization, copywriting, social media and a/b testing.

Supply: http://www.valdosta.edu/~jeburford/sources.html

24. Part 1: Roberta Rosenberg on Copywriting for Landing Pages
    Badass lesson: “Blather all around the web page and simply get your ideas and phrases on the market.” Don’t fear about enhancing till the enhancing part (it’ll come – be affected person).
25. Part 2: Dan Martell on Social Media Conversion
    Badass lesson: “Each time someone says one thing good on their Twitter account, simply star the point out and it mechanically updates on their web site. It retains it contemporary and attention-grabbing and new.” Then you should utilize the Twitter favorites widget to show a working checklist of optimistic social proof.
26. Part 3: Paras Chopra on Split Testing
    Badass lesson: Attempting to A/B take a look at your pricing web page could be borderline unlawful. Yikes. Not going to do this.
27. Part 4: John Hossack on PPC
    Badass lesson: Bidding by yourself branded phrases is a painful punch in your abdomen pocket, however that you must see if it’s economically viable earlier than you flip it off. Even when all it does is break even, you continue to acquire the advantage of displaying up in opposition to your competitors who’re all the time bidding in your title.
28. Part 5: Chris Goward on Conversion Rate Optimization
    Badass lesson: “I don’t assume there are unknowable CRO ideas. Simply issues that haven’t been examined but.” Booya!
29. Part 6: Cindy Alvarez on Point-of-Conversion Feedback
    Badass lesson: You may be taught what your prospects are pondering which is a good way to feed information again into your subsequent design iteration. KISSinsights can do many issues however sadly it will possibly’t fold laundry.
30. Part 7: Tim Ash on Landing Page Optimization
    Badass lesson: “I’m afraid that there’s endemic ignorance on the market about what it takes to create high-converting pages. The lunatics are nonetheless working the asylum.” Properly after that miserable realization, I’m going to say that I created a touchdown web page (at Unbounce) of a mouse taking the temperature of an elephant by his woohoo! with a button CTA that learn “Discover out what occurs subsequent”. It’s nonetheless our highest changing web page at over 80% so the world’s not ending fairly but. (Though the elephant was nonplussed.)
31. Part 8: Amy Ellis on Email Marketing Conversion
    Badass lesson: You could be a tremendous badass postal employee by serving to your supply charge. How? Use HTML AND plain textual content – most spammers don’t so that you’re going to keep away from some filters (these nasty barking canine) and get your messages by extra usually.

Designing for Conversion

32. Lessons in Conversion Centered Design: 7 Arm-Twisting Persuasion Techniques for Your Landing Page
    Badass lesson: Study to level. Subtlety is just not your buddy whenever you’re making an attempt to transform.
33. Copy Vs. Design: Which Is Most Important To Conversion?
    Badass lesson: “Designing for conversion is tough. Don’t let your designer write your copy. Rent a direct advertising and marketing copywriter and belief them, till you uncover that their copy doesn’t ship outcomes.”

Lists of Optimization Suggestions

34. The Ultimate 2010 Landing Page Resource Guide
    Badass lesson: This can be a roundup submit similar to mine. First it’s best to learn the entire 18 posts from Ion as they actually know their shit. Second observe the good checklist of conversion consultants they checklist on Twitter.
35. 101 Ways to Make More Sales Online
    Badass lesson: This checklist is badass just because Sonia writes like a badass. Living proof: “You may strive simply utilizing a photograph of the canine. Consider it or not, generally it really works.”
36. 101 Landing Page Optimization Tips
    Badass lesson: All I can say right here (cos I wrote it) is that the good a part of this submit is that it was the very very first thing we did as an organization (content material sensible). We had a 2 hour brainstorm then I spent 24 hours writing a 27 web page e-book to collect leads for our beta launch. I extremely suggest this strategy to making a gift of free content material to construct material experience. Share share share.
37. 7 Magical Trick & Treats for Increased Conversion Optimization (inspired by Harry Houdini)
    Badass lesson: Who knew Houdini could possibly be used as a advertising and marketing reference. For me this jogs my memory of off-site workout routines. Go to your native newsagent or bookstore and browse/purchase 10 magazines you’ve by no means checked out earlier than – examine the advertisements – examine the writing – examine the design. Get away of your shell (or your shackled straitjacket in Houdini’s case.)
38. 31 quick points to instantly understand online conversion
    Badass lesson: Lesson 1: The popup on this web page is annoying. BUT it in all probability works for x%. Weighing conversions vs. model picture is the place you determination lies. Lesson 2: Learn level 7 within the article for a pleasant breakdown of a conversion funnel. The naming of levels within the course of will assist you keep in mind and think about them.

Writing for Conversion

39. Fix Your Writing or Suffer Lower Conversion Rates
    Badass lesson: “put your conclusions and key factors first. Much less necessary and supporting info needs to be positioned final. That is essential since most readers will select to not learn very far.”

Social Media Conversion Technique

Bear in mind to take a look at #10 which is all about social media conversion (however has an infographic – so it received promoted to that class).

40. BRAINSTORM: The Effects of Social Media on Landing Page Conversion
    Badass lesson: Add secondary calls to motion to your affirmation pages in case you’re doing lead gen.
41. [HOW TO] Twitter Lead Capture – An Easy Way to Find New Business Leads with Social Media
    Badass lesson: Hold your lead gen efforts present and “stay” by leaving Twitter search tabs open all day.
42. [HOW TO] Make Viral Contest Landing Pages with Social Media Widgets
    Badass lesson: Make social sharing a required factor of your contest entry for enhanced viral sharing.

Lead Gen Ideas

You get it proper? Leads? Conceptually proven as an intro picture? Who says literal humour has no place on the earth!

43. HOW TO: Keep Your CTA Above the Fold on a Lead Gen Landing Page
    Badass lesson: If you happen to’re kind is lengthy, the button (CTA) will fall beneath the fold. Not a large coronary heart assault situation, however to enhance the sense of person wayfinding, use a directional cue within the kind space header to level down in direction of the CTA.
44. Do You Trust Your Customers to Do the Right Thing? – Try Enabling Freedom on Your Form Fields
    Badass lesson: Merely strive (and take a look at) making your kind fields not required. Hold electronic mail required (or not – take a look at all of it) and let the remainder be as much as the person. Bear in mind, the speed of kind completion varies in direct correlation to the dimensions of the prize you might be making a gift of. So the extra beneficiant you are, the extra beneficiant they might be.
45. What Happens Next? Post-Conversion Strategies for Lead Gen Landing Pages
    Badass lesson: Useless easy. Use your lead gen affirmation pages to have interaction your newly acquired prospects on the level of most buy-in. Information them in direction of an additional free deal with (e-book, report and many others.), recommend a web page to go to or ask them to observe you on Twitter/Fb. It’s going to prolong your attain and might take away litter out of your major lead gen web page.
46. Kiss Your Phone Leads Goodbye
    Badass lesson: In case you are counting on cellphone numbers and “cellphone time” to make gross sales. You *should* get in contact straight away. Use a system that alerts you everytime you get a lead. There are a lot of programs that may name you with the main points of your lead – then ask if you wish to name them proper again.

Conversion Posts I Didn’t Categorize

47. The Art of Conversion
    Badass lesson: One paragraph of copy is often enough.
48. Why I Hated Landing Pages…
    Badass lesson: I used to be incorrect. Yup. Solely as soon as although. Ever. I like touchdown pages now (a great factor actually).
49. Don’t Say It’s Over – A Second Chance at Conversion
    Badass lesson: Retargeting allows you to place ads in front of people that have visited your site before. Often people will have only seen a blog post or another internal site page. These brand building ads allow you to extend a message to people that they may not have seen or understood when they visited your site the first time. You should try bringing them back from the banner ad to a landing page that succinctly explains your value proposition before delivering them back to your homepage. This will warm them up and teach them what you’re all about for that all important second visit.
50. Can You Catch 4 Ping Pong Balls? – How Too Many Messages Can Kill Your Conversion Rate
    Badass lesson: Strive it. Seize 4 ping pong balls. Throw 1 at a colleague and see if he can catch it. Then throw all 4 and see what occurs. Do that repeatedly with folks in your group to show them that multiple message per web page messes together with your conversion charge. Plus, throwing ping pong balls as folks is fairly badass all in itself.
51. Increase Conversion: The Key Principles of Making a Killer Landing Page
    Badass lesson: They use footage of Journey and tacky picture captions. That’s simply effing cool.
52. (Old but relevant – and let’s face it – you didn’t do them last year) 2010 New Year’s Marketing Resolutions – You Know Your Landing Page is Fat When…
    Badass lesson: We’re near the beginning of one other new 12 months, however the basic guidelines are the identical. Got down to set up some new years resolutions that may enhance the pages you have already got.