8 high-converting lead generation landing page examples to inspire yours

At this level you understand what you need and why you need it—now let’s get into the how. Listed below are some recommendations on creating lead technology touchdown pages that’ll open the floodgates and have you ever swimming in leads.

You understand how some eating places provide you with a bit of sweet after they carry you the invoice? That’s due to a scientifically confirmed precept of reciprocity—should you give somebody a present, even a small one, they’re extra more likely to be beneficiant in return. For eating places, that takes the shape of a bigger tip. In the case of lead seize touchdown pages, offering the equal of digital “sweet” can flip into an elevated probability that guests will present their contact information. 

Present your customer with one thing that offers them worth, equivalent to a free book, webinar, white paper, e-newsletter, or trial interval, and they’ll be extra inclined to return the favor.

Consideration-grabbing headlines; quick, descriptive paragraphs; easy-to-read bullets; clear, attractive calls to motion—all of those copy components can go a good distance in the direction of convincing your customer that yeah, they like what they’re studying and so they’re prepared to fork over their particulars to be taught extra.

The design of your web page is usually a big consider gently nudging guests to fill out the contact kind. Whether or not they notice it or not, the touchdown web page’s design is the primary side of the web page that sinks into their mind, and if the design is messy, cluttered, or irritating, they’ll simply bounce.

When you don’t have the attention of a designer, don’t fret—we’ve acquired loads of awesome lead generation landing page templates that you may undertake as your personal. 

One factor to search for in a superb web page design: Preserve a lot of the important information “above the fold,” which principally means the highest part of the web page that may be seen with out scrolling. This gorgeous a lot ensures that the customer will see what you need them to see.

Don’t get grasping and begin asking web page guests for particulars that aren’t vital, like their annual advertising finances, five-year advertising plan, and favourite TV present (though that final one may result in some enjoyable chats). In case your web page has a kind, be sure that the shape solely asks for the really essential particulars that you might want to maintain the dialog going so it doesn’t really feel too pushy. 

Plus, it wouldn’t damage to incorporate a element or two about your privateness coverage so your customer can really feel assured that you just’re not going to misuse their knowledge.

Whereas we’re on the subject of simplicity, a superb rule of thumb for lead seize touchdown pages—heck, for just about any touchdown web page—is to be sure that it focuses on just one provide and one desired motion. You is likely to be tempted to cram a bunch of provides onto the web page, however don’t do it! You’ll simply find yourself complicating the web page and decreasing conversions. 

This finest apply additionally applies to including hyperlinks that result in different pages in your web site. Strip all of these away so you may eradicate distractions and encourage the customer to solely take into consideration the one factor you need ‘em to do.

And to be clear, it’s okay to incorporate a number of CTAs all through a single web page—simply be sure that all of them level in the direction of the identical vacation spot.

Because the majority of internet users entry the online by way of their telephones, it’s finest to format your lead technology touchdown web page so it appears good and spiffy when opened on a smartphone. In spite of everything, you’re attempting to encourage guests to offer you their e mail, and that’s far much less doubtless in the event that they open a web page that appears like scorching rubbish on their smaller display screen.

The perfect lead technology touchdown web page expertise begins even earlier than the customer lands on the web page. They got here to this web page by clicking on a hyperlink from some place else (like an e mail or advert), so be sure that the messaging is constant throughout the whole journey. In case your advert is providing information about cat-shaped cookies, then your touchdown web page higher serve up particulars about these aforementioned (and cute) feline-formed treats.

How do you construct belief? It’s not simple, particularly once you’re speaking to finish strangers who’ve landed in your web page, however one technique to enhance trustworthiness is with social proof. An endorsement from a good model or a testimonial from a earlier buyer gives a belief sign and helps create the impression that you just’ve acquired one thing actually good to supply.

Now that you understand all the good things that ought to go into a superb lead gen touchdown web page, let’s go over the steps you may comply with to make all of it occur. 

What are you attempting to realize by way of your touchdown web page? What metrics or objectives would translate into “success”? Just like the outdated saying goes: you might want to know what you’re aiming at earlier than you may hit your goal.

Concentrate on essential copy items like headlines and advantages, so you may seize consideration rapidly and arouse curiosity. Not a author? No drawback, Smart Copy to the rescue! And don’t overlook about calls to motion (CTAs)—these are the prompts that may nudge readers into turning into leads.

Generally it’s a good suggestion to begin the web page with an enormous, attention-grabbing hero picture. Additionally, when selecting photographs, search for ones that help the advantages of your services or products and coordinate properly together with your copy.

Whether or not you’re an skilled designer or wrestle to attract a stick determine, you’re in good palms with Unbounce. Flick thru our gallery of 100+ high-converting design templates to search out the one that most closely fits your imaginative and prescient.

Unbounce additionally provides two highly effective and easy-to-use touchdown web page builder instruments:

• Smart Builder is an AI-powered touchdown web page builder that gives data-backed suggestions. With this intuitive software you don’t want any design or writing expertise—you may create a number of pages rapidly and simply.
• Classic Builder is a drag-and-drop touchdown web page web page builder with superior customization and coding choices. When you’re already fluent in web page creation, this software will let you fine-tune your pages all the way down to the tiniest particulars.

Now that the web page itself is created, it’s time to hyperlink it to your area and combine elements like monitoring scripts and CRM instruments. In spite of everything, the info your web page generates ain’t gonna observe itself.

Like a little bit fowl studying to fly, it’s time to ship your new web page out into the world. However don’t let it fly alone—optimization instruments like Smart Traffic can modify and check the web page, leading to a mean conversion increase of 20%!

For much more particulars about the right way to put a touchdown web page collectively and make it shine, try our guide on how to build a landing page in 10 easy steps. 

Subsequent, let’s soar into some lead technology touchdown web page examples that’ll spark some inspiration and present you what’s attainable.

Vancouver Island University is aware of one of many largest issues for a lot of college students (in addition to dodging these 8:00 a.m. class slots) is paying tuition. And that stated funding in schooling brings different issues together with it, like which area or research ought to they put that funding towards, and what’s their profession potential as soon as it’s been made?

As an alternative of leaving potential pupils to determine it out on their very own, VIU created the “Price It” marketing campaign centered round this lead technology touchdown web page. Not solely does it give college students data to assist reply these questions, it provides up an opportunity to win $2,500 credited towards their Fall 2020 tuition. And their 9 p.c conversion fee of almost 35,000 guests, which is properly above the education industry median, proves their lead gen efforts are paying off. 

The VIU staff (of solely six!) who labored on this marketing campaign drove visitors by way of numerous channels, from paid promoting on Fb and YouTube to social media sharing to conventional print advertisements at ferry terminals and their native airport. Not surprisingly, given the character of their audience, most of their visitors got here from cellular units.

“What helped us with conversion charges was that Unbounce is such a mobile-friendly platform. The majority of the visitors generated for this marketing campaign was from cellular. We had plenty of flexibility on how issues have been displayed on completely different display screen sizes and this enabled us to higher optimize the web page and convert extra leads.”

Christine Johnson, Digital Advertising Specialist, Vancouver Island College 

The underside line—they crushed their backside line. With a mix of viewers perception, solution-oriented empathy, informational worth, sensible concentrating on, and an undeniably compelling name to motion, they exceeded their authentic purpose of 500 leads to herald over 3,100. Which provides a complete new which means to the “Price It” marketing campaign.

Ensuring to not bury the lede, VIU centered on the clearest incentive—that candy, stone chilly money—and put its entry kind proper on the prime of the web page. Surrounded by colourful graphics and laid over a photograph of fresh-faced college students gathered on a seashore, a cheerful, people-centric message is immediately communicated, that includes the coastal Vancouver Island backdrop that units VIU’s campus aside from others. So there’s already an enormous worth proposition served up within the hero part, earlier than guests even begin scrolling to the remainder of the goodies beneath.

These goodies being a wealth of assets, delivered by way of partaking video, statistics, simply digestible summaries, and a simple Q&A format that voices widespread issues college students have adopted by all the packages, advantages, and alternatives VIU provides to assist and information them. As they proceed down the touchdown web page, extra normal and experiential advantages of a VIU schooling are showcased—like small class sizes, an inclusive neighborhood, and laid again “island life” on one of many world’s most lovely pure playgrounds. 

There’s quite a bit of content material on this web page, making the web page very lengthy, and since a lot of the guests skilled the cellular model that may have resulted in a ton of scrolling. Chopping down on the quantity of copy all through the web page and decreasing the content material would create a greater cellular expertise.

ckbk is a digital cookbook service that brings the world’s finest recipes on-line, making basic and up to date cookbook content material accessible to members in a single handy place. As a subscription-based enterprise, touchdown pages are key to ckbk’s advertising with a view to develop their e mail lists and drive extra signups.

Right here, they’ve performed one thing a little bit completely different than your typical lead technology technique by incentivizing registrations with an prolonged free trial voucher. This touchdown web page not solely acts as a gateway for guests to enter the code they’ve been given, referred, or seen promoted on-line, it additionally serves as further promoting for all the content material and companies they provide.

Which is strictly what makes this web page so compelling—a showcase of advantages by way of messaging, video, testimonial, and imagery. Slightly below a heat and alluring hero picture (anyone else craving some fresh-baked bread proper now?) exhibiting a real-life recipe displayed on a cellular machine is a abstract of membership worth alongside a brief promotional video. As you scroll down, the options and advantages—like variety of recipes, filters for ability degree and dietary necessities, the flexibility to create your personal “collections,” and extra—are plainly laid out to indicate guests all the products they’re in for and deal with any issues or questions you will have earlier than signing up. Full with a vivid, eye-catching (and mouthwatering) picture gallery of simply a number of the cookbooks included.

Additionally they clearly know simply how essential constructing belief is, particularly relying on the extent of knowledge chances are you’ll be asking guests to share. Endorsements from award-winning cooks and journey writers, press from recognizable publications, and a be aware {that a} membership could be cancelled anytime—together with in the course of the prolonged free trial—all assist to reassure guests they’re in good palms.

The CTA “Declare your free membership” is succinct, direct, and attractive—nevertheless it’s barely inaccurate as a result of when the reader clicks by way of, they nonetheless must fill out a kind earlier than they’ll get the free membership. 

This could possibly be fastened by together with the shape on the preliminary web page and mixing it with getting into the voucher code. That means the reader can fill every part in by way of a single step and luxuriate in a seamless expertise.

PS. The effective individuals of ckbk have supplied a voucher for any Unbounce weblog foodies occupied with attempting out their service! Use “COOKBOOKSFOR30DAYS” to say your prolonged trial here.

Industrial and industrial humidification and evaporative cooling merchandise could not sound too attractive to the typical bear—however the common bear isn’t Condair’s audience. And with a conversion fee of 83% on this lead technology touchdown web page for a free desktop hygrometer, they clearly know simply what that focus on viewers desires (to the tune of over 2,800 conversions).

This concentrating on is what makes Condair’s provide so intelligent as a lead technology technique. Everybody likes to get a little bit one thing at no cost, however they’re not giving simply something away. As an alternative of a extra typical “swag” merchandise like a espresso mug or t-shirt—which, whereas nonetheless nice, are extra generic gadgets any enterprise can customise—they’re dispensing freebies which are completely aligned with the services and products they provide, and the desires and desires of their prospects. 

Guests to this web page are doubtless already drawback conscious, considerably answer conscious, and doubtless in some stage of analysis. It’s tremendous sensible for Condair to supply a present in change for his or her data to allow them to get in direct contact, and to make use of web page actual property for extra kind fields that assist qualify leads as a substitute of attempting to dazzle them with superfluous design or slick pictures that doesn’t maintain a lot weight for his or her prospects. As an alternative, they’ve saved their provide and touchdown web page itself easy, making area to ask the type of questions they should with a view to finest serve that particular person. That stated, they don’t go overboard with kind fields—there are simply sufficient inquiries to get a context for that customer’s wants whereas maintaining their time, and worth of their change, in thoughts. 

The profit is three-fold: Condair will get a contact portal and wealth of information for prospects who could have in any other case anonymously left their website, a relationship is immediately established by way of reciprocity, and stated prospects get a cool little current earlier than they even grow to be Condair clients. 

File this underneath “Small Element however Considerably Vital”: All through the shape nearly each area and query (besides “Tackle 2”) is marked with an asterisk, presumably to point that the data is required. However in addition they use an asterisk to point a disclaimer for the free hygrometer provide, which is a totally completely different use for that plucky little character. 

To be clearer, they may have moved the disclaimer up so it was instantly beneath the free hygrometer provide, permitting them to take away that individual asterisk. It might even be good to elucidate someplace within the kind that each one gadgets marked with the asterisk are required fields.

The oldsters at National Sewing Circle (and their advertising company, TN Marketing) are seasoned professionals at efficient lead technology. We’ve featured their work earlier than in a submit on nice popup examples, and couldn’t cross up one other alternative to take action once we found how properly this lead gen touchdown web page was performing.

Don’t let that seemingly innocuous little carrot idiot you—this web page packs a critical conversion punch at 88% of over 3,400 guests. Catering to a thriving and energetic neighborhood of stitching fans, they’ve chosen to supply a cute, enjoyable, and broadly-applicable sample with an extremely low barrier to entry. Very similar to Condair within the earlier instance, Nationwide Stitching Circle understands the stability of give and take, asking just for an e mail deal with to “unlock your obtain.” From there, they’ll nurture these leads by way of email marketing and present how a lot worth they’ll ship.

And get this—it’s considered one of many. The simplicity of this touchdown web page makes it additional simple to duplicate with minimal customizations, in addition to giving it a clear, clutter-free look. And since Nationwide Stitching Circle is aware of there’s (normally) no such factor as too many leads, they’ve made it a part of a themed bundle of particular person patterns. The touchdown web page beneath, additionally created in Unbounce, hyperlinks out to every sample’s respective obtain web page, all with equally excessive conversion charges.

Within the first screenshot above, proper underneath the header picture, there’s a field containing a carrot graphic and two items of copy: “Carrot” and “FREE PATTERN”. Because the latter copy is in a field and all caps, it feels prefer it may be a CTA button…however most likely isn’t as a result of the actual CTA is the “DOWNLOAD” button beneath. Utilizing a CTA design on copy that’s not designed to be clicked on is a no-no.

Additionally the capitalization on the CTAs is inconsistent—the primary one is in all caps, however the second is in sentence case, in addition to being unnecessarily lengthy since they may simply delete “Click on right here to”.

UENI, which gives advertising and promoting companies to small companies, proves anticipation is usually a highly effective factor with this comparatively imprecise, but high-converting touchdown web page focused at ecommerce purchasers.

One of many main use instances for lead technology touchdown pages is drumming up pleasure earlier than a enterprise, product, service, announcement, or regardless of the case could also be, has even come to fruition. It’s a technique to get the phrase out early whereas constructing a listing of subscribers, permitting you to gauge curiosity earlier than going to market and create a extra strong launchpad for once you do. We’ve used this technique earlier than for Unbounce campaigns, and I’ve to confess that launch day is a lot much less nerve wracking when you have already got a listing of people that’ve primarily advised you they’re excited to see what you’ve acquired.

On this case, UENI’s utilized a lightweight hand in copy and design to fantastically seize a sense of “thriller” whereas giving sufficient element away to intrigue the correct purchasers. Although the web page could seem sparse, its polished design, saturated, high-contrast colours, and use of unfavorable background area reflect their brand and a sure degree of high quality one can anticipate from them (even in its easiest kind).

The copy is doing plenty of heavy lifting, too. In a handful of sentences, they’ve managed to speak every part they should say about who this provide is for, why it’s nice—because the headline claims—and what makes it particular (unique entry). It’s a powerful case for swapping out nothing greater than your e mail deal with. And at a 56% conversion fee, it appears lots of people are already bought.

Since of us are typically turning into extra conscious of the need of on-line privateness, it will be good to incorporate a brief disclaimer to reassure readers that UENI gained’t abuse their knowledge. In any other case, there’s not quite a bit to counsel right here—the web page’s design is straightforward, but efficient.

Frank & Dick is a digital promoting and media company primarily based in Oslo, Norway, that makes a speciality of ecommerce for mid-to-large companies. Lead technology touchdown pages are a recurring a part of their shopper methods, sometimes together with Facebook and Instagram promotion—and sometimes with a lot success.

Giveaways have confirmed to be a dependable lead generator, with two of their highest-performing pages represented right here. They’re an particularly sensible tactic for ecommerce, given that you just’re incentivizing potential clients and selling a product on the similar time. 

The above instance created for Blafre, which makes colourful equipment and water bottles for youngsters, introduced in over 8,000 new e mail leads by concentrating on dad and mom whose kids have been beginning kindergarten that fall with an opportunity to win a cute back-to-school bundle filled with Blafre merchandise. They used the identical fundamental technique beneath for an additional shopper, Bellas Hus, a clothes and residential items retailer—to equally spectacular outcomes at 80% of over 4,000 guests transformed. 

Frank & Dick’s profitable formulation is as simple as it’s efficient: a high-value giveaway bundle, attractive product photograph, low barrier to entry, clear CTA, cellular customization, and considerate, granular concentrating on (oh, and ensuring every part is GDPR-friendly!). Which is why they use it usually, merely tailoring every touchdown web page for various purchasers, merchandise, and viewers segments.  

“Unbounce is an easy software for us to construct touchdown pages in a short while that normally convert a lot better than touchdown pages arrange in our purchasers’ web site platforms. Due to the likelihood to construct and customise these pages for conversion, [the process is] fairly easy and tremendous consumer pleasant. And on the similar time, [we’re able to] preserve our purchasers’ model design and identification.”

Benedicte Ødegaard, Adviser, Frank & Dick

Since our Norwegian is a bit rusty (as in “we don’t converse it in any respect”), it’s arduous to critique the content material. It’s a well-executed web page, which is why we chosen it for this record, in spite of everything.

With a dedication to well being, health, and diet, the small, nimble staff at Australian Life Tech are all about outcomes. And know that generally maintaining issues clear, easy, and action-oriented could be the most effective motivation. 

Their lead technology touchdown web page for a House Exercise Pack for the 28 by Sam Wooden program is an ideal instance of this, presently changing at 91%. Whereas it might seem significantly lean at first look, therein lies its effectiveness—mixed with considerate placement and strategic concentrating on. 

“We use [landing pages] to assist personalize lead seize and conversion. This frees up our expertise staff to give attention to different initiatives and ensures we are able to transfer ahead with velocity and confidence.”

David Jackson, CEO, Australian Life Tech