You need your web page to look skilled and fashionable, however are you getting misplaced within the aesthetics and shedding sight of the true objective: conversions? You want a stability of each, and we wish to assist.
For the second 12 months in a row, Unbounce has teamed up with our associates at ThemeForest to supply designers an opportunity to point out off their finest touchdown web page designs. We put up $14,000 in prize cash and put out the decision for designers to provide us their finest in 13 completely different classes.
We’re sharing seven of the successful touchdown web page templates proper right here!
Discover out why we thought these had been the most effective of their classes, and uncover which parts they include that may assist you get extra conversions. You’ll be able to view the complete list of winners here, however make certain you learn on to study extra in regards to the secrets and techniques to high-converting touchdown web page design.
1. Mediclick
Designer: Surjith Ctly
Prize: Finest Medical Template
The minimalist design of this Mediclick template offers the means to ship a constant message. The sections are damaged up properly, and the map on the underside is particularly useful in offering much-needed location context. To not point out the blazingly apparent call to action (CTA)!
They’ve additionally included a CTA in the direction of the underside that scrolls again as much as the highest of the shape when clicked. It is a welcome boost for readers who would possibly require a bit of extra convincing earlier than they click on.
There are two variations of this template to select from, one with the shape and CTA above the fold, the opposite with these parts straight under it. Take a look at each to seek out out which one works finest in your viewers.
2. Donate
Designer: Ewebcraft
Prize: Finest Nonprofit Template
Correction: The “Hope” template by xvelopers was the precise winner for this class. Ewebcraft’s template continues to be fairly lovely, although. Congrats to each.
This landing page template for nonprofits by Donate begins out with a powerful and really compelling header part.
The visually distinct sections let you information your customer’s eye by a transparent and linear narrative. The stats part is a really good contact right here and will go a good distance in the direction of serving to readers perceive why they need to donate to your trigger or group.
Would we add something? Perhaps a “Donate Now” button on the backside to provide readers one other probability to transform. Apart from that, this can be a strong touchdown web page template that’s certain to assist do numerous good.
3. QuickTravel
Designer: Nasirwd
Prizes: Finest Journey Template, Finest Lead Technology Template
Discovering nice touchdown pages within the journey trade isn’t simple. They’re as uncommon as a tropical trip with no sunburn.
This travel landing page is concentrated on one objective, with only one CTA on the web page. It does an important job of conveying the magic of occurring a visit — even with none actual copy there I’m able to pack my baggage!
Holidays are costly, and other people would possibly want a bit of extra convincing to scale back their anxiety in regards to the excessive price ticket. To counter that, this template offers sections dedicated to describing the advantages of the supply and permits for the addition of huge photographs and movies.
It’s not day-after-day that you simply get to see a touchdown web page that’s each lovely to take a look at and laser-focused on conversion. This web page has each of these issues in spades.
4. Flat Vault
Designer: creativeCary
Prize: Finest Multi-Function Template
Correction: The ProPage template by PixFort was the winner of this class. We nonetheless assume this can be a fairly nice touchdown web page, although!
I like this Flat Vault landing page! It makes use of a classy and fashionable aesthetic whereas incorporating numerous core conversion price optimization ideas. Generally too many colours will be distracting, so you’ll be able to admire the minimal shade palette on this web page.
The headline is obvious and simple to learn. The shape stands out sufficient to get individuals to concentrate to it, and the CTA button jumps out at you want a red spot on a white shirt (in a great way). You could wish to check that CTA button with a fourth shade, simply to see if you will get it to contrast extra with the remainder of the web page.
There’s a properly laid-out spot so as to add a video and some very catchy icons that add a pleasant design aspect with out being too distracting. This web page can be cellular responsive and collapses properly to succeed in these cellular prospects everybody retains speaking about nowadays.
5. Discover
Designer: Xvelopers
Prize: Finest Up to date Template
This part consists of touchdown pages that had been up to date within the final 12 months. They could have added a cellular responsive aspect, or undergone an entire overhaul. Both method, the winner this 12 months is that this excellent travel landing page template.
If you happen to’re going to persuade somebody to go someplace, you’re going to wish to present them some good, large aspirational photographs just like the one on the high of this touchdown web page. The primary part under the fold, which grabs your eye instantly, is a good place to incorporate the three fast benefits.
The web page additionally offers you clear distinction between the three sections. They’re not simply cookie cutter bins, and every of them stands by itself. And a very powerful facet? The CTA stays constant all through.
6. iStartup
Designer: Xstyler
Prize: Finest SaaS Trial Signup Template
This landing page has numerous nice stuff going for it. Above the fold, you’ve received house for a hero shot, a pleasant large headline and your worth prop, with a type and CTA thrown in for good measure.
If you happen to’re utilizing this template, you could wish to check the ghost button in opposition to a daily CTA button with extra contrast. Ghost buttons look cool, however everybody I’ve talked to that has used them says that contrasting buttons work better every time.
That stated, the remainder of the web page makes nice use of whitespace for readability and consists of one other appropriately positioned CTA button to transform readers who went all the best way down the web page.
7. Avira
Designer: Xknothing
Prize: Finest Actual Property Template
Correction: The Luxra template by twisted-d was the winner of this class. Sorry for the confusion!
Having researched actual property in a few completely different cities, I can let you know two issues about actual property touchdown pages. First, they’re usually not precise touchdown pages. Second, they usually seem like they had been constructed utilizing AngelFire in 1998.
Not this real estate landing page template, although! This web page is a breath of contemporary air that gives sufficient room in your content material to breathe. The fonts are properly chosen and the model is fashionable. And there’s loads of house so as to add photographs and entice somebody to contact you about that particular property.
Using the testimonial above the fold is a bit unorthodox, nevertheless it’s loopy sufficient that it simply would possibly work! Within the Conversion Marketer’s Guide to Landing Page Copywriting, Joanna Wiebe says the next:
[The] testimonial is a advertising and marketing message – nevertheless it’s much more highly effective than common advertising and marketing copy since you’re not the one saying it.
It is a nice option to get individuals primarily based on some social proof straight away. Good contact!
8. Flare
Designer: Morad
Prize: Finest Startup Template
There’s one thing very thrilling about selling a startup. You need the world to know all about what you do, and also you wish to inform them the whole lot.
The issue is, you’ll be able to’t inform them the whole lot. It is advisable emphasize what makes you distinctive – and this template has an enormous part above the fold that will help you showcase your hero shot, your catchy headline and your worth prop.
There are two separate sections for characteristic lists to assist individuals perceive what you’re all about. Use one or each, and benefit from the minimal house for copy by protecting your messages temporary.
Offering great-looking spots for social proof and some factoids about your startup are additionally a pleasant contact.
A vivid future for touchdown web page design
All in all, what we noticed this 12 months was that touchdown web page designers have gotten much more savvy about conversion centered design. Only a few designers seem like going for type over operate, and it’s encouraging to know that Unbounce prospects have such an important subject of touchdown web page templates to select from.
Congratulations to the winners, and to the numerous designers who took the time to point out us their finest. You’ll find all of those templates and an entire lot extra within the Unbounce landing page template section over on the Themeforest market. If you happen to’re hungry for much more templates, take a look at our made-in-house Unbounce landing page templates.
Which touchdown web page template is your favourite? Tell us within the feedback!