October introduced us Halloween. Once more… Nevertheless it additionally introduced a plethora of latest perception within the realm of conversion advertising and marketing and touchdown pages. Wieeeoouu!!! I believed you’d be excited!!! For Unbounce the corporate, October noticed us transfer into a brand new workplace area, and take our touchdown web page product to new heights (learn: extra options and extra bugs).
It coated plenty of floor (to be completely sincere – it was much more work that I had anticipated), and helped join touchdown web page fundamentals with different real-world advertising and marketing ideas. It additionally obtained me out of the home for a area journey which ended with fish ‘n’ chips. That’s cool sufficient in itself, however if you’d like the total skinny, right here’s the breakdown.
In December we’ll be releasing a personal beta model of the Unboune touchdown web page service, and we are able to’t wait. We’re demo’ing like loopy proper now and the suggestions thus far has been very constructive. If you wish to take part on this non-public beta, head to the unbounce.com homepage and join. Then come on again right here to take a look at the listing of cool content material we wrote during the last 4 weeks:
8 Tips & Treats From October
1. Epic Advertising and marketing Fake Pas
We took a humorous take a look at the world of unhealthy advertising and marketing, courtesy of the Fail Weblog. For those who want some comedian aid then these 13 Epic Marketing Fails needs to be your first cease. Every picture may be associated to a facet of conversion advertising and marketing and provides a lesson in what to not do.
2. And The Fact Shall Set You Free
The 4 Truths of Conversion Marketing examined the connection between prospects and entrepreneurs, and the results that understanding this relationship can have in your conversion price.
3. A Ranking System for Touchdown Pages
The Conversion Marketing Scorecard constructed on the 4 Truths by breaking them down into 40 questions used to price your touchdown pages. The interactive scoring system can be utilized to critique your touchdown pages and develop a To-Do listing for optimization planning.
4. Fast Touchdown Web page Design
For those who like prototyping and the power rush you may get from whipping up a superb concept in just some minutes, then that is for you. Our publish on HOW TO: Create a Landing Page Design Concept in 10 Minutes describes a course of for delivering an elevator pitch equal of an interplay structure doc in your subsequent advertising and marketing marketing campaign. Sounds fancy proper? Hell yeah! It’s fancy and agile and nimble and ideal for serviette design.
5. 7×7 – The New Off-Highway Touchdown Web page Car
I spent 7 days rambling on the quantity 7 which produced our 7 Days to a Better Landing Page collection. It coated plenty of floor (to be completely sincere – it was much more work that I had anticipated), and helped join touchdown web page fundamentals with different real-world advertising and marketing ideas. It additionally obtained me out of the home for a area journey which ended with fish ‘n’ chips. That’s cool sufficient in itself, however if you’d like the total skinny, right here’s the breakdown:
- Day 1: The 7 Elements of a Winning Landing Page
- Day 2: 7 Landing Page Metaphors in the Real World
- Day 3: 7 Types of Landing Page
- Day 4: 7 Carrots For Lead Gen Landing Page Success
- Day 5: 7 Guaranteed Ways to Make Your Customers Leave
- Day 6: 7 Benefits of Using Landing Pages
- Day 7: 7 Easy Exercises to Boost Your Landing Page Health
6. Touchdown Pages = Decrease CPA: The Proof
In our second publish within the Conversion Economics collection we uncovered the impacts of spending a proportion of your advertising and marketing funds on touchdown pages. The publish, titled Conversion Economics – Finding Your CPA Sweet Spot uncovered that spend roughly 30% of your advertising and marketing funds on touchdown pages vs. site visitors can scale back your Value Per Acquisition considerably.
7. Touchdown Web page Makeovers
We additionally kicked off a brief collection of free landing page makeovers. First up was a web page from overseas language faculty LeTutor from Phoenix. There are 2 extra makeovers coming quickly.
8. Hmmmmmmm
Okay, so there is no such thing as a quantity 8. I simply obtained actually, actually uninterested in utilizing the quantity 7, 7 days in a row, with 7 factors in every. And so I’m going to ad-lib a bit and simply make a wee assertion for you:
“Touchdown Pages Rule.”
Satisfied? I feel you most likely are.