Conversion advertising and marketing is critical enterprise over right here. Actually, we care about it a lot that we created a whole glossary to assist clarify it to the world.
However clearly, not everyone seems to be on the identical web page as us. And we’re okay with that – particularly when the outcomes make us LOL.
So take a break out of your tremendous critical life to peek deep into the armpit of the web (aka Urban Dictionary) and evaluate precise conversion advertising and marketing definitions to extra… artistic ones.
Since context is every little thing, let’s begin there.
1. Context
Good advertising and marketing experiences don’t go away prospects hanging. Good entrepreneurs preserve the conversion going from click on to click on, acknowledging the place prospects got here from.
And that’s actually what context is all about. Right here’s the down-low from Oli Gardner:
Oli’s definition:
On a excessive changing touchdown web page, sometimes context is used to design an expertise that speaks to the wishes and motivations that somebody had previous to clicking in your advert.
However what do the professionals over at City Dictionary need to say about context?
Urban Dictionary’s definition:
That’s a superb begin, proper? Appears like an inexpensive clarification.
Oh, wait a minute…
Effectively that escalated shortly.
2. Credibility
Credibility is an age-old (however nonetheless necessary) advertising and marketing idea. In a nutshell, it tells individuals whether or not the operation you’re operating is to be trusted.
Right here’s how Peep Laja explains it:
Peep Laja’s definition:
You say you’re superior, however is that sufficient? You need to come throughout as any person savvy that is aware of what they’re doing. And you could again it up with proof.
Proof may come within the type of endorsements, testimonials, badges, yada yada. You’re most likely sick of studying about credibility.
However what do the goons over at UD need to say about it?
Urban Dictionary’s definition:
Appears like Bob may use some social proof to assist his case.
3. Friction
Friction is the psychological resistance that guests expertise when attempting to finish an motion.
It may be attributable to unclear messaging, lack of knowledge or unintuitive structure (and so many different issues).
As Bryan Eisenberg sees it, although, the presence of friction is a chance for enchancment:
Bryan’s definition:
The place there may be friction there may be alternative. Both you remedy it to your clients right this moment or a competitor will do it tomorrow.
However what does friction imply for the customers of City Dictionary?
Urban Dictionary’s definition:
In different phrases, “friction unhealthy.”
Half some extent.
4. Hero shot
Let’s pull this definition straight from the Conversion Glossary.
Conversion Glossary definition:
A visible illustration of your supply that demonstrates how your services or products truly works so your prospects can image themselves utilizing it.
The hero shot is usually a photograph or a video and may clearly present advantages and context of use.
Fairly simple. Let’s see what the UD trolls needed to say about this one…
Urban Dictionary’s definition:
Really, they principally nailed it.
Select the superb picture of your services or products in motion and put it entrance and heart in your touchdown web page. There’s your hero shot.
5. Touchdown web page
You actually ought to know what a landing page is by now. Nothing new right here.
However simply in case, right here’s how Oli breaks it all down:
Oli’s definition:
Now let’s see how City Dictionary so eloquently places it…
Urban Dictionary’s definition:
Whoa, that’s not very good!
Clearly somebody had a brutal touchdown web page expertise he’ll always remember. I sort of really feel his ache.
Let’s transfer on to my private favourite…
6. Lead
A lead is somebody who has proven curiosity in your corporation by offering their e mail or different contact info.
Why does this matter to entrepreneurs? Let’s see what Kipp Bodnar has to say about that.
Kipp’s definition:
Leads are the metric that, as entrepreneurs, we’ve to depend on. As a result of leads imply cash.
Lead, alternatively…
Urban Dictionary’s definition
Err… I feel that’s precisely the other of what we would like.
Alright, another earlier than we get again to the actual world…
7. Urgency
Urgency is one other a type of age-old gross sales/advertising and marketing methods; the usage of set off phrases similar to “act now” or “restricted provide” to improve your prospects sense of getting to behave now.
Or, as Neil Patel places it…
Neil’s definition:
Urgency is when a purchaser appears like they should act shortly… [it’s] the sensation that no matter is occurring is de facto necessary, and subsequently, rapid motion needs to be taken.
Try this instance of urgency straight from NeilPatel.com:
An amazing illustrative instance. Nearly as evocative because the one from City Dictionary…
Urban Dictionary’s definition:
Rattling son.
The decision?
Surprisingly, it appears as if a few of these trolls have a bit of promoting information in any case.
Who’da thunk? ¯_(ツ)_/¯
Tell us a few of your favourite “various” definitions of frequent conversion phrases within the feedback.*
*Warning: City Dictionary is fairly NSFW. My pc might be going to be confiscated as soon as IT sees my search historical past…
