Content Marketing Needs to Serve One of These Four Goals

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Is your content material lacking the objective? Picture by Rainer Stropek by way of Flickr

With everybody and their grandma pumping out weblog posts and ebooks galore, it takes quite a lot of effort to get your content material in entrance of the suitable folks.

On this episode of Call to Action, we converse to Shopify’s Tommy Walker about his open letter to content marketers and what it takes to rise above the noise.

As he explains within the podcast, each piece of content material you create wants to suit into a bigger technique and have one clearly outlined objective from the beginning.

Tune in to study…

  • The 4 objectives that ought to drive your content material advertising and marketing technique.
  • Recommendations on tips on how to create an environment friendly content material publishing schedule.
  • Why you must take a step again from writing to deal with the larger image.
  • Easy methods to ask readers for a sale with out sounding salesy.

Hearken to the episode


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Talked about within the podcast

— Stephanie Saretsky

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