It’s simple to see how marketing webinars may assist construct model consciousness, set up thought management and even generate leads. However connecting webinar advertising and marketing to your backside line – that’s, changing certified attendees into comfortable, paying clients – that’s a distinct story. And when you may’t tie a marketing campaign to your KPIs, it’s exhausting to make it a precedence.
It was solely in 2013 that Unbounce started taking webinars seriously as a income technology technique. Fairly quickly they grew to become our #1 acquisition channel.
It’s time to get on the bandwagon. Sensible entrepreneurs in all places have taken to growing high quality webinars: 63% of marketers will dedicate assets to creating webinars in 2014.
However that doesn’t imply they’re doing them efficiently. That’s why our newest e book is a step-by-step information to creating, selling and leveraging advertising and marketing webinars that drive buyer acquisition and income. To rejoice, we put collectively this roundup of our favourite webinars of 2014… to date.
1. Discover The place Your Web site is Leaking Cash (and Repair It)
Our buddy Peep Laja of ConversionXL lately teamed up with Moz to speak in regards to the more and more scorching matter of conversion charge optimization.
Particularly, this webinar will educate you why you need to know and care about conversion analysis, together with:
- Why it is advisable to be analyzing conversion knowledge per machine and per browser (trace: it may improve your income).
- parse the info in your Google Analytics account: what to search for and know should you’re taking a look at a crimson flag or a crimson herring.
- prioritize your conversion optimization by figuring out simple wins.
- Implicit and express methods your prospects can let you know the place they’re encountering friction in your gross sales course of.
Offered? Watch the webinar recording here.
Webinar advertising and marketing tip: For those who assume webinars are dry and boring, you haven’t watched one among Peep’s webinars. Peep has a novel tell-it-like-it-is fashion of presentation, makes use of a lot of cheeky imagery and backs all of it up with knowledge.
2. Past Lead Technology: From Touchdown Web page Types to E-mail Comply with-Ups
Hunter Boyle of AWeber delivered this killer webinar the place he broke down e mail advertising and marketing methods for buying happy, repeat clients.
His presentation covers:
- Why it’s time to rethink and optimize your linear advertising and marketing funnel.
- The 4 core rules you should have in place as a basis for break up testing your e mail funnel.
- present worth in each single e mail you ship your listing.
- A guidelines for gut-checking whether or not your messaging will resonate along with your viewers.
This one’s filled with actionable perception, so have a pencil and paper prepared. Watch the recording here.
Webinar advertising and marketing tip: Our Twitter feed blew up throughout this presentation. Hunter reciprocated by partaking the viewers and answering participant questions lengthy after the webinar was over utilizing the hashtag #unwebinar:
#Unwebinar peeps – Take a look at: @TheGrok @tim_ash @WhichTestWon @ConversionXL @widerfunnel @alexdesigns @MktgExperiments @ContentVerve
— Hunter Boyle (@hunterboyle) May 20, 2014
3. A/B Checks for six Phases of Your Firm’s Development
On this webinar, Brendan O’Rourke, Options Engineer for Optimizely, attracts on his math nerd background to assist demystify statistics. His aim is to make A/B testing much less intimidating for entrepreneurs who know they need to be making strategic choices based mostly on knowledge. He explains:
- When to select between quantitative and qualitative analysis.
- Which stage of your organization’s progress is most conducive to an experimental mindset with regards to A/B testing.
- What pivotal design is and when it’s acceptable.
- Issues which are typically neglected when segmenting audiences.
For those who’re able to get severe about A/B testing, watch the recording here.
Webinar advertising and marketing tip: KISSmetrics makes it simple so that you can share their webinar. Signing up for the recording will get you an e mail with this pleasant immediate:
4. Webinars: Extra Than Simply Lead Technology
In our roundup of webinars (in honor of our new e book about webinars), we simply needed to embody a webinar about webinars.
For those who’re frightened that webinars can’t contribute straight to steer technology, this one’s for you. Wayne Turmel breaks down leverage webinars for numerous levels of the client lifecycle. He offers greatest practices for:
- Holding top-of-the-funnel shows to create consciousness in your product and to showcase experience.
- Creating interactive webinars for leads who’re already conscious of your providers to allow them to ask very particular questions and consider demos.
- And at last, presenting seminars to your current clients: demoing new options and constructing the connection by demonstrating the continued worth you need to provide.
Sound related to you? Watch the recording here. Oh, and should you haven’t had sufficient of the webinar theme, Unbounce additionally lately held a webinar about webinars.
Webinar advertising and marketing tip: Wayne fields over 20 minutes of attendee questions on this webinar. This exhibits his experience and his willingness to ship as a lot worth as attainable to the viewers.
5. Constructing a Higher Social Enterprise Sequence
Amy Ullman, former inbound advertising and marketing guide for Hubspot, presents this webinar collection all about constructing a greater social enterprise. In three acts, she breaks down construct and execute a social media plan and optimize the heck out of it. Within the course of, she shares :
- Establish good targets in your social media efforts.
- Optimize your time on social media by creating an environment friendly sharing calendar.
- Analyze social platform knowledge to report in your social media ROI.
- Develop an enchancment plan based mostly on collected knowledge.
For those who’re in want of a structured social media technique, or should you assume your present plan has room for enchancment, check out the recording here.
Webinar advertising and marketing tip: For every of the webinars within the collection, Hubspot offers an inventory of “subsequent steps” and assets so attendees could make adjustments to their social media plans whereas the presentation continues to be recent of their thoughts. Tremendous actionable!
6. Leveraging Advertising and marketing Psychology to Enhance Income Per Session
Presenters Ryan City and Sean Shahparast are within the enterprise of CRO at Bounce Exchange, an organization that makes automated advertising and marketing software program to seize abandoning guests.
Accordingly, this webinar has one aim: to assist ecommerce firms enhance their conversion charges. All through the webinar, Ryan and Sean:
- Play a “Decide the Winners” recreation, the place viewers members should guess the winner of real-life A/B check examples.
- Share the psychology behind the profitable variation.
- Share many actionable techniques about touchdown web page, product web page and checkout web page optimization.
This can be a enjoyable, fast-paced presentation. Check it out here.
Webinar advertising and marketing tip: This can be a nice instance of a webinar that engages the viewers by making the presentation about participation.
7. Agile Content material Advertising and marketing for Elevated Conversions
Heidi Bullock of Marketo begins off this webinar with an encouraging statistic: 68% of consumers spend time studying content material from a model they’re fascinated by. If in case you have a weblog, that’s excellent news, however how do you flip these readers into clients? Heidi breaks down :
- Measure the ROI of your content material advertising and marketing in relation to targets you might have set.
- Decide which content material is acceptable for which stage within the shopping for course of.
- Know which content material needs to be gated and on which social channel.
- Leverage your content material at numerous levels of the client lifecycle by repurposing it (with tons of solutions on how to do that).
For those who’re a content material marketer, this one is a must-see.
Webinar advertising and marketing tip: On the finish of the presentation, Heidi pauses on a slide of “Tweetable Takeaways.” This encourages individuals to unfold the phrase and in addition serves to summarize all of her key factors in a digestible format.
8. The three Touchdown Web page Errors That 98% of Entrepreneurs are Making
This cheeky webinar breaks down three all-too-common touchdown web page errors that Oli has noticed time and time once more. And when you may belong to the two% of the advertising and marketing inhabitants who’s doing it proper, you may additionally unknowingly be killing your conversions. Don’t be a statistic. Discover out:
- What consideration ratio is and why many individuals are killing their conversions by neglecting it.
- What messages match is and why there are such a lot of horrible examples of it in the true world (on Google).
- use the components of conversion centered design to guarantee that the entire design components in your touchdown web page are aligned to a single, conversion-centered aim.
- What conversion coupling is, why it’s such a uncommon recognizing within the wild, and what it has to do with Topher Grace…
Little question you’re a sensible marketer. However you wish to be certain you’re not making the embarrassing errors that 98% of entrepreneurs on the market are making, proper? Simply in case, watch the presentation here.
Webinar advertising and marketing tip: For those who signal as much as watch the recording, take note of the touchdown pages you see and the emails you obtain. Each performs a selected function in our webinar advertising and marketing technique, which you’ll be able to examine in our new e book under…
You are able to do it even higher
And there you might have it: a roundup of eight wonderful webinars from firms who’re doing webinar advertising and marketing properly. Our hope is that they may encourage you to kickstart (or revisit) your webinar advertising and marketing campaigns and switch them into the revenue-generating beasts that they are often.
For those who’re in want of a tried-and-true webinar advertising and marketing marketing campaign blueprint, try our newest e book, the Sensible Marketer’s Information to Webinar Advertising and marketing – simply click on the CTA under. Coupled along with your experience, it’s all it is advisable to begin producing income out of your webinars this yr.