They are saying “magnificence is within the eye of the beholder” but it surely’s onerous to consider anybody however a hardcore conversion junkie discovering these internet pages stunning.
Though the very best landing pages are each stunning and convert like loopy, a few of the highest changing pages place performance over aesthetics – and the outcomes converse for themselves.
Take a look at these examples and see in the event you agree.
1. Medalia Artwork
Medalia artwork focuses on Latin American and Caribbean artwork. They wished to check the positioning of a vacation sale announcement on their web page to see how the reductions would have an effect on their bounce price. Whereas their web page seems to be prefer it was ripped proper from the web archives of 1996, their conversion price will amaze you.
Right here was the unique:
They examined this huge, distinguished vacation sale message in opposition to another sidebar model:
Medalia Artwork thought-about a conversion as any click on from the homepage to another web page, which additionally enabled them to check the impact of this alteration on their bounce price.
Which one would you select?
Would you consider that the extra distinguished, in-your-face message outperformed the sidebar? Typical exams inform us that enormous, daring messages are a serious turn-off to customers. However on this case, Medalia loved a conversion price of 40% and a 20% discount of their bounce price with the bigger message.
That is the proper instance of why you need to at all times check reasonably than counting on another person’s “finest practices.”
2. Six Pack Abs
Since 2008, this web site has been one of many highest performing distributors on the ClickBank affiliate community. Though it’s not a true landing page – it consists of navigation on the prime – it does incorporate key landing page elements, together with bullet factors, video and clearly-labeled calls-to-action.
In the event you’ve been on the net for any size of time, you’ve little question seen these faux “well being advertisements” promising weight reduction by touting some alien-looking fruit that’s purported to soften away fats.
The Six Pack Abs web site takes a web page from these advertising and marketing playbooks to speak about “16 Uncommon Suggestions” and options clearly-labeled clickable hyperlinks to go deeper into the location.
Does it odor of promoting hype? Practically each affiliate product is virtually marinated within the stuff. However this web site is ranked #1 in each the weight loss program and well being/health ClickBank classes – not a easy feat by any means.
What’s extra, this current redesign has triggered conversions to soar, with a median price of 54%
Hate the design or not, this product is making its promoters some good commissions and has been capable of dominate the ranks for the final six years.
3. Dot Com Secrets and techniques X
Right here’s one other instance from ClickBank – this time, one of many all-time highest incomes websites within the coveted web advertising and marketing class. Sure, these websites are sleazy however you’ll be able to nonetheless study a factor or two from them about the way to convert like a badass.
Dot Com Secrets and techniques X places a lot of inventory in its on-line video – which is neither mind-blowingly nice, nor jaw-droppingly unhealthy.
Like so many merchandise in its area of interest, it’s a web-based advertising and marketing program with a $200+ price ticket. Whereas they received’t reveal actual numbers, this system has been a constant prime earner by numerous affiliate networks.
The web page is fairly – fairly ugly! – however what makes it convert fantastically are two distinct components: Two add-to-cart buttons and a video. So individuals are pressured to watch the video, purchase the product or go away the location.
Meaning they virtually phase themselves proper from the beginning – one thing that any conversion-focused marketer would like to have occur on their very own touchdown pages.
The Good, The Dangerous, and the Excessive-Changing
These examples present that typically operate and practicality trump engaging design – an vital level to recollect if you’re constructing your touchdown pages.
That being mentioned, conversion centered design will be really stunning and the online will likely be a greater place (your model will likely be stronger) in the event you design your touchdown pages with each aesthetics and conversions in thoughts.
Have you ever seen some really hideous touchdown pages that get the job accomplished? Share them under within the feedback!
Editor’s word: This put up was up to date with new examples on March 21, 2014.