The Art of Conversion

PERSUADE BUT DON’T COERCE. BELIEVE YOUR OWN MESSAGE. DON’T MAKE YOUR CTA BIG JUST TO OVERCOMPENSATE. SHOW CONTEXT. BE RELEVANT. SUCCINCT. THROW AWAY COPY. THROW AWAY MORE COPY. USE DIFFERENTIATION AS A FILTER. BE OK WITH PEOPLE LEAVING. BE HUMBLE RE: YOUR BENEFITS. SURPRISE YOURSELF TO SURPRISE THE CUSTOMER. AUTHENTICITY RULES. ALWAYS. IF THE ACTION IS COOL YOU DON’T NEED TO CALL IT OUT. DRINK RED WINE. SEEK PRESSURE POINTS. OBSERVE. MAKE ORDINARY UNORDINARY (there’s no additional). GO BIG OR GO SMALL. IT DOESN’T MATTER. USE CONTRAST. USE DIRECTIONAL CUES. LOOK HERE vs CLICK HERE. YOU GET THE DIFFERENCE? IF YOU THINK I’M WRONG. TEST IT. PROVE IT. ME (A) VERSUS YOU (B). LOVE THE SHORT FORM. TELL EVERYBODY WHAT YOU DO UNTIL IT SOUNDS PLAUSIBLE. CLICK HERE. OR CLICK THERE. LEARN TO FEEL COMFORTABLE POINTING AT PEOPLE. EAT DIAMOND SHREDDIES. THEY CONVERT BETTER THAN SQUARES. WHITESPACE IS YOUR FRIEND. USE SHEEP AS A METAPHOR. I’LL LOOK WHERE YOU LOOK. SURPRISE PEOPLE FOR FUN. AND SIGNUPS. don’t shout… EAT YOUR OWN DOGFOOD. DON’T DO “WHAT IT TAKES” TO GET THE SALE. DO MORE. WRITE ABOUT IT. WORSHIP THE NOTION OF CONVERSION WHILST SLEEPING. BE A BADASS. DON’T FAKE ANYTHING. EVER.

About Oli Gardner

Unbounce co-founder Oli Gardner has seen extra touchdown pages than anybody on the planet. He’s obsessive about figuring out and reversing unhealthy advertising and marketing practices, and his disdain for entrepreneurs who ship marketing campaign visitors to their homepage is known, leading to touchdown web page rants that may peel paint off an unpainted wall. A prolific worldwide keynote speaker, Oli is on a mission to rid the world of promoting mediocrity through the use of data-informed copywriting, design, interplay, and psychology to create a extra pleasant expertise for entrepreneurs and clients alike. He was not too long ago named the “The 2018 Marketer to Watch,” within the below 46 class, by his mom.