It is a easy thought that got here to me late tonight whereas doing my common Twitter karma well being test. A karma well being test is simply an train to see who’s speaking about you in both a optimistic or unfavourable means by way of one in every of many social media channels.
The fundamental idea is to preserve 2 personal Twitter lists, one with optimistic mentions of your identify or model, and one with any unfavourable discussions which are occurring within the Twittersphere.
A Easy 3-Step Course of
In about quarter-hour you’ll have a strong methodology of figuring out and prioritizing an important a part of your social media workload.
Observe alongside, it’s positively (or negatively) superior…
Step 1 – Create your Twitter Karma Lists
Create 2 new lists in Twitter referred to as “Good Karma” and “Dangerous Karma”. Make them each personal as this isn’t for public consumption – simply your individual private productiveness and buyer interplay administration.
Step 2 – Begin with Good Twitter Karma
Now you’ll wish to hit the @unbounce (use your individual identify) hyperlink within the right-hand menu of Twitter. This can present you a lot of the mentions you’ve had. I discover that it might miss fairly a number of mentions for some motive, so a extra correct methodology is to enter your account identify within the search field and use that on your outcomes.
Now stroll by means of each individual that talked about you. Add them to the Good Karma Twitter Record in the event that they stated one thing good about you or retweeted your content material.
Step 3 – End with Dangerous Twitter Karma
Repeat the method and add anybody that will have stated one thing unfavourable (hopefully until you’re a large firm there will probably be none or only a few of those).
Placing Your Lists Into Play
Now that you’ve got your Karma lists arrange it is advisable do one thing with them.
Squash Dangerous Karma
Dangerous Karma comes first this time round. Cope with all potential customer support or private model points instantly and do it in a clear and trustworthy means – beginning with a public apology and a promise to cope with the state of affairs instantly. You may wish to leap again on Twitter after resolving a difficulty to test in with the one who made the grievance, to try to entice an “it’s all good now dude” response from the client – that is wonderful PR.
Nurture Your Good Karma As Usually As Attainable
That is the enjoyable half. Put aside a portion of your week to re-connect together with your followers and pals. The thought is to acknowledge and reward the individuals who have executed proper by you. If in case you have a couple of minutes to spare, you possibly can dip into your Good Karma Jar any time you want and do one thing good for another person.
Some methods you possibly can pay it again or pay it ahead:
- Thank individuals for retweeting your content material
- Ship a direct message to comply with up on a earlier interplay
- Begin a brand new dialog (both publicly with @ or privately with a direct message – DM) about one thing they’ve stated just lately on Twitter
- Retweet their content material as a thank-you
- Touch upon one thing they’ve stated
- Add them to your public lists – this makes individuals really feel valued and a part of a extra private social community
The entire level right here it to keep up relationships and hopefully take them to the next stage. Social success is all about discovering the suitable combination of experts (that promote your virtues to others), and connectors (which have a big and essential community) after which giving again as a lot as you possibly can to maintain the social circle of life going. (Don’t learn about you, however writing that made me consider the Lion King).
On the finish of the day you get again what you set in.
My recommendation is try to place extra in than what you are taking out. In spite of everything it’s all about Karma.
Repeat Weekly
Attempt to repeat this course of each week or so (decide your individual timeline primarily based on how a lot social interplay you get on Twitter).
Informed you it was easy…
Can You Enhance Upon This Thought?
In case you check out this new workflow thought and discover another cool makes use of for it – or methods to make it higher, please come again and share your expertise and ideas with me.
And as you’re leaving, you may even earn a little bit optimistic Social Karma by Re-Tweeting beneath. 😉