As entrepreneurs, we love to make use of fancy phrases to explain the issues we do (and we additionally like to vary ‘em up so much). Content material isn’t long-lasting, it’s evergreen. You don’t want a advertising funnel, you want a flywheel. And don’t even get us began on development hacking.
However as buzzwords come and go, you’re more likely to come throughout an outdated or uncommon phrase like “squeeze pages” for the primary time and marvel—hey, what the heck does that even imply?
It doesn’t assist that everybody appears to have their very own definition of what a squeeze web page truly is. Some individuals say it’s a sort of touchdown web page. Others say it’s an overlay, like a popup or splash web page.
Effectively, we’re right here to set the file straight with…
- The Definition of a Squeeze Page
- The Difference Between a Squeeze Page and a Landing Page
- Squeeze Page Best Practices
- Squeeze Page Examples
Right here’s the Definitive Definition of a Squeeze Web page
A squeeze web page is a sort of touchdown web page entrepreneurs use to gather simply electronic mail addresses from guests. You persuade or “squeeze” guests to supply this data by presenting a particular supply, gating beneficial content material, or proscribing entry indirectly.
Squeeze pages are normally fairly quick, however they nearly all the time embody:
- A headline that clearly communicates the profit you will present
- Supporting textual content that offers sufficient data for the customer to decide
- An embedded kind that features only one or two fields (sometimes, identify and electronic mail tackle) so guests can take motion with out leaving the web page
And the factor is, squeeze pages sound like they’re much more annoying than they really are. (No one needs to be squeezed … that simply sounds uncomfortable.) You shouldn’t coerce guests into doing something they don’t need to do—the very best squeeze pages supply up one thing actually beneficial in change for that electronic mail tackle. It’s a worthwhile, non-spammy commerce.
Extra like a delicate hug than a squeeze, truly. (However I suppose a “light hug web page” simply doesn’t have the identical ring to it, does it?)
Editor’s Notice: Whereas they’ll additionally seize first names and emails, popups and sticky bars aren’t technically squeeze pages. The distinction is that you just direct site visitors particularly to squeeze pages for lead technology, whereas popups and sticky bars sometimes convert site visitors that’s already going to a web site web page for one more purpose.
Wait, What’s the Distinction Between a Squeeze Web page and a Touchdown Web page?
A squeeze web page is a kind of touchdown web page—one that’s particularly designed to seize customer electronic mail addresses (versus different kinds of data). So this comparability isn’t a lot like apples and oranges … it’s extra like evaluating apples to a really particular kind of apple.
Each touchdown pages and squeeze pages pack every thing you want onto a single web page. They’re each nice for focused campaigns once you’re attempting to get guests to take a sure motion. And so they each normally solely have one primary CTA, so you may simply observe conversions.
That being mentioned, there are a number of key variations between touchdown pages and squeeze pages:
Editor’s Notice: Regardless of their variations, you may simply construct each touchdown pages and squeeze pages utilizing the drag-and-drop Unbounce Builder. Try some high-converting templates to get began on yours in the present day.
How Do You Make a Good Squeeze Web page? (5 Finest Practices for Entrepreneurs)
Finest Observe #1: Create an Irresistible Lead Magnet
The very first thing you could do is create a nice lead magnet. In any case, you’re asking anyone to surrender their electronic mail tackle—probably the most essential and personal items of contact data they’ve. You higher have the ability to supply up somethin’ actual good to them in change.
Listed here are a number of the most typical lead magnets entrepreneurs use to draw leads on squeeze pages:
- A e-newsletter
- A contest or sweepstake
- A coupon or low cost
- A printable guidelines, whitepaper, or report
- A free webinar or video course
- A podcast episode
- A template, worksheet, or on-line instrument
When creating your lead magnet, all the time contemplate your viewers and what your model can supply them that will be genuinely helpful. A uncooked pet food firm, for instance, may need to create a information with totally different really useful food plan plans for various canine breeds. Lean into your space of experience, and make one thing that folk gained’t discover anyplace else.
Finest Observe #2: Visualize the Advantages
The draw back of locking up your lead magnet behind a kind is that guests gained’t know the way superb it’s till they really get behind your gate. This implies the heavy lifting is on you, expensive marketer, to showcase all that worth upfront and assist prospects visualize the advantages of what they’ll obtain.
Check out this instance from Growth Tools for his or her free lead magnet instrument, Entice. This web page does a wonderful job of displaying how the instrument works, and allows you to know precisely what you’ll be getting in change to your electronic mail tackle. Proper beneath the primary CTA is a big, full-page GIF that reveals the instrument in motion—together with editable templates, and customizable designs. The copy beneath goes into extra element about how straightforward it’s to make use of the instrument, and what you could get began.
From a copywriting perspective, that is the place it’s essential to distinguish between the options of your lead magnet and the advantages. Going again to our instance of a uncooked pet food information—when you have been to only listing the options of the information, you may say there are “10 totally different food plan plans” and “over 1,000 substances” listed. However when you have been to give attention to the advantages, you may as a substitute spotlight that this information will assist you to “construct the right diet plan to your canine’s distinctive breed” and “study what the healthiest substances are to your pup.”
In your headline and supporting copy, give attention to the advantages that matter most to your guests and so they’ll be extra more likely to convert.
Finest Observe #3: Use Social Proof
Entrepreneurs are inclined to skip social proof on their squeeze pages. However testimonials, buyer logos, and star critiques are simply as essential right here as they’re on another touchdown web page. Guests may not know a lot about your model or why they need to belief you once they arrive in your squeeze web page. In the event that they suppose your lead magnet doesn’t look legit (or too good to be true)—you shouldn’t be stunned in the event that they don’t surrender their electronic mail tackle.
Attempt freely giving your lead magnet to some key clients upfront and asking them for a testimonial about what they suppose. (Hopefully, they suppose it’s tremendous cool and helpful!) You possibly can embody this a bit additional down on the web page to assist persuade anybody who finally ends up scrolling down previous your primary CTA.
Finest Observe #4: Maintain It Temporary
Whereas lengthy squeeze pages do typically work, basically, it’s greatest to maintain your web page quick and to-the-point. Don’t begin throwing in every thing and the kitchen sink in simply since you’re excited in regards to the supply. All you really want on a squeeze web page is a compelling headline, a little bit of copy to whet the urge for food of your guests, and a one or two-field kind to seize their electronic mail addresses.
Should you’re unsure, it’s all the time a good suggestion to check at the least two totally different variants of your squeeze web page. Attempt experimenting with one quick model and an extended one which goes into extra element. You possibly can activate Smart Traffic in Unbounce and set each of them stay concurrently to search out out which one performs higher.
Finest Observe #5: Goal the Proper Viewers
You possibly can create the very best squeeze web page in the entire world, however when you “squeeze” the unsuitable individuals with it then you definitely in all probability gained’t be very profitable. Going after too broad of an viewers can be like attempting to randomly hug strangers on the road—it’s an undesirable and uncomfortable gesture (plus, you could get the police referred to as on you). It’s significantly better to go after an viewers you already know will likely be receptive to this type of supply.
Goal the appropriate viewers by driving intentional site visitors to your squeeze web page. A method to do that is thru your web site. You possibly can arrange a popup or sticky bar on in style, high-traffic pages (like your weblog) to promote your lead magnet and begin accumulating the e-mail addresses of individuals already focused on your model.
Another choice is to pay for site visitors on Fb and Instagram and use social ads to straight promote your lead magnet. When you get a number of individuals who have downloaded the information, you may refine your focusing on with lookalike audiences to decrease your cost-per-click and entice individuals with comparable traits who usually tend to convert.
4 Squeeze Web page Examples Constructed Utilizing Unbounce
1. The common squeeze
Right here’s an instance of a basic squeeze web page, courtesy of the wonderful SaaS entrepreneurs over at Officevibe. On this case, they’re utilizing an Unbounce-built squeeze web page to seize electronic mail addresses in change for a free e book on management.
A web page like this has simply sufficient content material to get guests within the e book, and no distractions for them to click on away. They neatly name out the primary good thing about the e book proper within the headline (“learn to be a superb chief”), and spotlight the three massive subjects lined within the information for people who find themselves nonetheless on the fence. They will experiment with this quantity of copy to see the way it converts and take a look at variants to see if extra copy actually does equal extra downloads.
However simply because the purpose of the web page is straightforward doesn’t imply you may’t personalize it to your clients. Officevibe carries over its signature illustrative type to convey ahead a few of their playful model persona.
The consequence? This squeeze web page has a conversion charge of over 35%.
Oh, and one different factor: discover the disclaimer beneath the obtain button? “By clicking, you consent to obtain tradition and engagement communications from Officevibe.” This isn’t simply there as a authorized requirement—it’s additionally a sensible option to set expectations for guests. Now, they gained’t be stunned when your follow-up emails begin displaying up of their inbox.
2. The additional squeeze
Trying to take a unique method? You possibly can all the time strive one thing extra like what Healthy Spot has achieved right here. Moderately than gate their free coupon behind an electronic mail kind, they’ve made the coupon available on the high of the web page for guests—no strings hooked up.
The non-obligatory squeeze comes after the very fact, with a easy one-field electronic mail kind to enroll in their e-newsletter.
What’s intelligent about this method is that Wholesome Spot has already demonstrated the worth they supply with the coupon. When guests see the shape proper beneath, it makes them marvel what different canine haircut offers they could unlock by signing up.
3. The complete-page squeeze
There’s nothing unsuitable with a fast squeeze, however typically including a bit size to your web page could make it much more persuasive. Try this instance from Bariatric Eating, selling their “Final WLS Thanksgiving e book.” It’s changing at a charge of over 41%!
This stunning instance is stuffed with recipes, coupons, and ideas for bariatric eaters across the turkey vacation. However whereas most different squeeze pages would finish right here, you may truly scroll down to find an entire second half to this web page.
What’s nice about this method is how every thing you want is packed in above the fold, however then expanded on beneath. The recipe part is certain to tempt hungry guests into giving up their electronic mail tackle (that cranberry sauce sounds mighty tasty), whereas the “In regards to the Creator” part builds extra credibility.
And naturally, the web page retains squeezing you in the direction of the free e book, proper up till the top.
4. The interactive squeeze
Now, right here’s a squeeze web page that appears fully totally different from all the opposite examples we’ve featured to this point.
To assist promote their “Wellness Assortment” of natural teas, the staff over at Herbaly created this highly effective lead technology quiz. The purpose is to assist guests self-identify whether or not they could be susceptible to diabetes via a collection of dietary, health, and health-related questions.
Not solely does this interactive squeeze web page line up completely with the Herbaly target market, however it additionally converts at a incredible charge of over 40%. By the point guests get to the top of the 13 questions, they’re primed and prepared to surrender their electronic mail tackle in change for the outcomes.
And What Ought to You Do After a Squeeze Web page Finishes, Uh … Squeezing?
In case your squeeze web page is profitable, you’ll quickly have a ton of recent electronic mail addresses. These are leads which have expressed some curiosity in a subject associated to what you are promoting, so it’s in your greatest curiosity to observe up with them ASAP.
Listed here are some steps you’ll need to take after your web page is completed squeezing:
- Ship the Items – No matter it’s you have been promising in change for his or her contact data, now’s the time to ship. Whether or not it’s a free e book, template, webinar, or one thing else completely—be sure to get the content material to your new leads as shortly and simply as potential.
- Present a “Thank You” Web page – Somebody trusted you with their electronic mail tackle, the least you are able to do is say thanks. Use this as a possibility to inform your guests what is going to occur subsequent and preemptively reply any questions they could have.
- Push Lead Information Into Your CRM – Should you’re utilizing a instrument like Salesforce, you’ll need to arrange your squeeze web page so the leads get routinely routed to your buyer database. This will likely be essential so you may attribute the place these leads initially got here from and set off eventual nurture.
- Ship an Speedy Electronic mail – Arrange an automatic electronic mail that triggers at any time when somebody fills out the shape in your squeeze web page. This electronic mail ought to remind guests why they gave you their electronic mail tackle within the first place, and clarify what occurs subsequent.
- Observe Up with Drip Advertising – Add any leads that come via your squeeze web page to a drip electronic mail marketing campaign. This may maintain them transferring additional down the funnel, and nearer in the direction of a purchase order. You possibly can suggest comparable content material, supply them promotions, or add them to your e-newsletter.
So, Do Squeeze Pages Work?
Squeeze pages sometimes see a number of the highest conversion charges out of all of the various kinds of touchdown pages. Guests have already expressed their curiosity by clicking on the web page—so actually, you simply need to make it as straightforward and seamless as potential for them to enter their electronic mail tackle and get what they got here for.
And whereas “squeeze web page” could be an unusual phrase lately, entrepreneurs nonetheless love to make use of them for lead technology campaigns. They’re highly effective as a result of they’re really easy to create and duplicate, which implies you may spend extra time testing totally different components on them, determining what works to your viewers, and optimizing them for conversions.
On this case, the juice actually is well worth the squeeze.
