Impressed by extraordinary entrepreneurs such as you, we’re revealing a new brand identity and message. We wish to empower you to do your best possible work. To go above and past. To strap a rocket in your advertising then climb on as you mild the fuse. We’re not about hum-drum campaigns, and neither are you.
In the end, we wish to make it easier to make additional your new regular. Further campaigns, additional leads, additional gross sales.
However we wanted a visible id that mirrored this message—one that actually captured what we stand for as an organization. And so, after virtually a decade, Unbounce has a brand new look. At the moment (for these of you who’re particularly curious), we’re sharing the specifics. Learn on to be taught what we’ve modified and why.
Why Now?
We all know this isn’t the primary rebrand you’ve seen this 12 months, and it’s most likely not going to be the final. Software program manufacturers are all about makeovers today. However as we approached Unbounce’s 10-year anniversary, it turned essential for us to refine and unify our model as we gear up for what’s forward.
For one, we knew our appear and feel wasn’t completely aligned with our model promise. Unbounce has at all times been about providing you with the instruments and help it’s worthwhile to execute wonderful advertising. We wished a visible id that celebrated the unimaginable individuals who use our platform to do extraordinary issues day-after-day.
We additionally acknowledged that components of our model weren’t at all times constant. For instance: We publish a ton of academic content material, however our secure design and replica selections typically led individuals to view us as overly scientific. (Don’t get us fallacious, we <3 information, however we’re good with out the lab coat, thanks.) We wished to higher embody the daring, witty, sensible, useful, surprising character of the individuals who work right here.
So, we set to work. Starting way back to January 2018, our inside workforce collaborated to make sure the Unbounce model expresses who we’re.
What’s Modified?
After we kicked off this undertaking, we noticed a great deal of different tech firms transferring in a selected course. They selected illustrative types focusing extra on product (or summary, geometric shapes) than individuals. There was a pattern in shade, too—numerous blues and purples meant to evoke a way of security and reliability.
And, hey, product illustrations are nice. Security and reliability are a few of our favourite nouns. However we needed to go in a distinct course.
Colours
Let’s begin with shade. Unbounce’s advanced palette introduces a vibrancy that captures a few of that model character we’re speaking about. (Enjoyable reality: it additionally meets the standards for contrast accessibility.)
Now, we all know we talked about that there are shade traits in SaaS, however blue has at all times been integral to Unbounce’s id (and we deliberately saved that factor of name recognition). That mentioned, there was a chance to make it extra distinct.
We tweaked the tone just a little to make the colour extra vivid, extra pronounced. This new, vibrant Unbounce blue made individuals in our check teams really feel one thing that the outdated, muted blue simply didn’t. That’s after we knew we received this half proper.
We’ve additionally adopted pink as a main shade, which we really feel embodies the boldness we’re aiming for. Together with new inexperienced and yellow accents, these colours assist us stand out and provides us numerous choices.
Pictures
We wish to convey entrepreneurs to the forefront of the Unbounce model, and we really feel essentially the most genuine approach to do that is thru pictures. Our designers had been impressed by sports activities pictures that put athletes in energy poses. We wish to convey advertising efficiency in the identical approach.
These portraits are all about expressing the sensation you get whenever you create unbelievable advertising—whenever you obliterate your conversion targets or construct touchdown pages that make your CMO drool. Our fashions are robust, assured, outstanding. They’re in management, and their outcomes converse for themselves. (Oh—they’re so much like our clients.)
We determined our pictures needs to be characterised by damaging house and added depth, giving numerous respiration room and holding the give attention to our topic—you. Layered compositions allow us to convey extra data via shapes and patterns.
In that vein, we’re additionally utilizing lots of pictures that options individuals in movement, transferring from one house to a different. This represents entrepreneurs selecting additional—additional leads, additional gross sales—and leaving common, not-going-in-the-portfolio advertising behind.
Typography
Typography evokes a sense. To cite our personal Denis Suhopoljac: “While you see Comedian Sans, you realize what sort of feeling you get.” It fondly reminds us of getting chain emails from Grandma. Checkmate, Denis.
Our new headline typeface is Barlow Semi Condensed, which aligns with Unbounce’s model in its power and ease. We’re additionally utilizing Supply Sans Professional as a complementary typeface. Each of those fonts are tremendous versatile and depraved legible. (Look—you’re studying them proper now!) They’ll additionally scale with us as we develop.
Emblem
Admittedly, our wordmark is one thing that was difficult for us. We’ve tweaked the Unbounce brand a few occasions for the reason that authentic—simply made it cleaner, easier through the years.
Nonetheless, one thing wasn’t fairly working—and this time round, we needed to maintain iterating. We acknowledged the distinction, stability, and kerning weren’t behaving the best way we’d hoped. The emblem couldn’t be centered correctly on advertising supplies and was robust to copy. We determined to redraw the wordmark fully and provides it a extra harmonious really feel.
The brand new Unbounce brand is smoother, extra outlined, and—even when seen on the identical sizing because the outdated one—it comes throughout bolder. It additionally works extra successfully throughout completely different purposes and codecs.
Identical (New) Unbounce
These adjustments are already in play on the Unbounce web site, which was due for a makeover.
Make sure to take a look at our new homepage and tour round. You’ll additionally see how we’re utilizing our refreshed model loads over the approaching months (*cough* CTAConf *cough*), so make sure you regulate the weblog and social.
Total, this replace isn’t about altering who we’re. It’s about changing into extra who we’re and higher reflecting you. When you’ve been with us from the beginning, we hope you discover this recent coat of paint embodies the Unbounce you’ve come to know this previous decade. And—if you happen to’ll allow us to—we’d like to continue to grow with you.
