A pair weeks in the past we introduced a contest on our weblog. It wasn’t the kind of contest the place the winner simply will get an iPad. Nope, not right here.
The winner can be despatched to Unbounce’s Call To Action Conference in Vancouver this September thirteenth – fifteenth. The grand prize was a visit to Vancouver: together with the flight, lodge and two convention tickets. The entire shebang!
The problem was easy. Construct a touchdown web page in Unbounce (for free) that solutions one query:
Why ought to we ship you to the Name to Motion Convention?
We had been blown away by the quantity of thought, creativity, effort, love and touchdown web page experience that went into these pages. Unbounce’s Senior Conversion Optimizer Michael Aagaard spoke for all of the judges when he stated, “Wow – it’s troublesome to select a winner!”
Certainly, it was. However the tribe has spoken.
On this publish we’ll acknowledge the winners, their pages, their chops — together with some insights from the judges. We hope you’ll be as impressed as we had been.
Gold Medal Winner – Andrea Getman
Click on on the picture to see Andrea’s touchdown web page in all its glory.
Mission potential! Andrea’s spy-themed landing page has all of it.
On prime of an motion film trailer that grabs your consideration proper off the bat, Andrea’s web page has a robust headline, intelligent call to action and powerful testimonials to essentially seal the deal.
Right here’s what Kyrie Melnyck, Occasion Advertising Coordinator at Unbounce, needed to say in regards to the web page:
We’re placing a ton of effort into this 12 months’s Name to Motion Convention, however Andrea appears like she’s placing much more effort into attending! Liked her web page, video, testimonials and retargeting (she Fb stalked me for days…).
What’s Kyrie referring to?
In a stroke of selling genius, Andrea ran a pleasant retargeting marketing campaign that hit up nearly everybody who works at Unbounce:
Tia Kelly, Buyer Success Supervisor at Unbounce, additionally thought this concept was neat:
Understanding how a lot work goes into launching even a easy advertising and marketing marketing campaign, I can respect the trouble Andrea put into her submission. She managed to remain clear about her purpose whereas mixing in some character. Driving paid social to the touchdown web page was a pleasant little contact!
There’s extra, too. As a touchdown web page optimization veteran, Andrea additionally carried out an A/B test to see if extra express directional cues would lead to a conversion raise.
See that little arrow pointing to the CTA button? That’s a directional cue if we ever noticed one.
The consequence?
The variant with the directional cues resulted in a 5.2% conversion raise over her authentic web page with out them. Boss.
Congrats Andrea, you’re coming to the Name To Motion Convention!
Silver Medal Winner – Syed Raza
At first look, Syed’s web page had a clear visible aesthetic – but it surely was his video parody of “People Say I Eat Too Many Chocolate Bars” that actually acquired us. Cody Campbell, Unbounce’s search engine optimisation Supervisor, couldn’t get sufficient:
Do you keep in mind that acne commercial? I used to mimic it on a regular basis. His video was good.
The judges additionally liked how he used an attention-grabbing image of himself as a directional cue that focuses the attention on the call to action button.
Within the phrases of Stephanie Saretsky, Multimedia Content material Producer at Unbounce:
Syed’s touchdown web page is pure humor. With little photos of himself pointing to each name to motion, he makes himself the directional cue and makes the CTA onerous to keep away from.
Syed was one other intelligent contest who retargeted us on Fb – however he took issues a step additional by together with further incentive to fill out the lead gen type.
Additional down the web page prompted folks to submit their title and e mail to obtain “The High 10 Causes Why Syed Ought to Be At CTA 2015.”
The e-mail you obtained after filling out the shape was fairly merely hilarious:
Nevertheless it wasn’t all simply enjoyable and video games – his touchdown web page did its job by changing at a wholesome 16.96%. Congrats Syed!
Bronze Medal Winner – Thomas Lerch
In a Reddit thread, Thomas stated his took nearly 50 hours of labor. In the event you watch his hilarious video, you’ll perceive why. His video goes over every part he’ll do to verify the convention is superb for attendees. As choose Talia Wolf, CEO of Conversioner and CTA Conf speaker put it:
I actually like the way in which Thomas directed his pitch to you. He actually stored folks engaged and answered the query: what’s in it for Unbounce to have him on the convention versus why it’s good for him. #winner!
However Thomas did a ton to indicate off his touchdown web page optimization chops, too. As Dan Levy, Content material Strategist at Unbounce, identified:
Thomas employs a bunch of neat persuasion ways like urgency/scarcity, social proof and directional cues. It’s clear that Thomas is aware of his conversion stuff and would add as a lot to CTA Conf as he’ll get out of it.
Certainly, Dan. We will’t wait to satisfy you, Thomas!
Honourable mentions
A part of the rationale selecting a winner was so troublesome was that we had so many superior submissions. We might be remiss to not spotlight a number of the different stunning touchdown pages and artistic concepts.
Tim Ruof
Tim’s name to motion went proper to Google flights, looking out Buffalo to Vancouver. Very intelligent.
Bethany Bauer
Try Bethany’s touchdown web page and also you’ll wish to go to CTA Conf too.
Bethany, last year’s landing page champion, is already going to this years convention, however she submitted a touchdown web page only for enjoyable? #superb. As Bethany defined in her submission, “I wasn’t actually making an attempt to win. I simply wished to make one thing for you since I loved final 12 months’s convention a lot.”
Ben Nesvig
Understanding that not everybody will watch a touchdown web page video, Ben put his video splash picture to work – take a look at the way in which he factors to the decision to motion button above. #directionalcues
Allison Otting
The true star of Allison’s touchdown web page is the superior copywriting. From her headlines and subheads to her name to motion button, her web page had us all nodding our heads “sure!”
Clay Coomer
Click on the picture to see Clay’s touchdown web page in full.
Clay’s landing page included a ton of character, memes and dancing. And his children are so cute! We particularly liked the “information doesn’t lie” part.
Meagan Smith
Click on the picture to see Meagan’s touchdown web page.
Meagan’s landing page is hilarious and filled with character! In the event you select to simply accept the mission she places forth, you’ll see what we imply.
Ian Chapman
Click on the picture to see Ian’s touchdown web page in its full glory.
Ian’s landing page is well-rounded and persuasive, and when you skip right down to his “About me” part, you’ll see a reasonably lovable testimonial from his spouse. Priceless.
See you on the Name to Motion Convention!
Cheers to a severely badass group of touchdown web page builders – we had been blown away by your experience and creativity.
And congrats to our prime three winners: Andrea, Syed and Thomas. We will’t wait to spoil y’all with data, meals, beer, journey and Unbounce hugs. Congratulations!
We hope to see you all on the Call to Action Conference from September thirteenth – fifteenth.