I’ve received to fess up about one thing…
Generally, on a very unhealthy week, I get an unsettling feeling at work. A sense that I’m on a hamster wheel. Clock in, attend conferences, write, edit, format, give suggestions, clock out, rinse, repeat.
Don’t get me improper, I really like my job. But it surely requires a variety of doing the identical duties day in and day trip. Possibly you’ve felt the identical?
Generally that’s okay — in case you’re making time for optimization too
It’s not essentially a nasty factor. Not whenever you’re driving outcomes and you’re feeling like your work is making a distinction and serving to you hit your targets.
But it surely does turn into a detrimental factor when you’ll be able to’t step again and take a look at the larger image.
Are you caught within the weeds or are you engaged on little issues that would have a big impact? Are you doing every thing you’ll be able to to just be sure you’re getting probably the most out of the content material you’re employed so exhausting to create?
Stepping off the hamster wheel
At Unbounce’s latest Call to Action Conference, a couple of of our audio system reported that that they had experimented with ceasing to publish on their weblog so they might give attention to optimization and technique (shout out to Hana Abaza of Uberflip and Anum Hussain of HubSpot).
And that received the weblog workforce considering… what if we stepped off the hamster wheel for a minute? Would we uncover methods to work smarter, not more durable? Would we discover alternatives for optimization which are invisible to us once we’re operating full velocity forward?
We’re hoping that the reply is sure — so for the following two weeks, we’re going to take a step again and cease publishing on the weblog.
As an alternative of pumping out extra content material, we’ll be operating completely different experiments to assist us leverage our current content material and optimize every thing we do in our day-to-day.
(We promise it’ll be well worth the wait — we plan on sharing all our findings and outcomes with you. In the event you endure from content material withdrawal, please try among the stuff on our resources page.)
We’d like your assist
A part of optimizing the weblog is gaining a greater understanding of what you need extra of, expensive reader. What sort of content material do you want with a view to be a greater marketer?
So we’ve put collectively a brilliant fast, 9-question, 3-minute survey.
Can we bother you to fill it out so we are able to do higher at offering you with related, recent content material?
Thanks a mil’.