A 50-Point Checklist For Creating The Ultimate Landing Page

By Oli Gardner on December tenth, 2012 in Landing page optimization

Need to see how efficient your touchdown pages are? Run your web page by way of The Landing Page Analyzer to get your customized report right this moment.

You assume your touchdown web page is top-notch, proper? Perhaps. Maybe. Most likely not. Most landing pages suck and it’s straightforward to run a advertising marketing campaign that doesn’t ship the outcomes you’re hoping for. But it surely doesn’t must be that method.

Admitting you need assistance is step one in direction of making your web page higher. However how do you do it? It’s not like there’s a 12-step program for such a factor. Actually, there is. However for the sake of constructing this publish significant, let’s fake there isn’t.

Utilizing the Guidelines

To learn how good your touchdown web page is, verify off every thing you might be presently doing and also you’ll see your rating add up within the counters (hopefully so much). It will present you the way good or unhealthy your web page is, and after you’re completed you’ll be able to make a to-do record from the remaining gadgets.

Rating: 0/50

Observe 1: If the guidelines merchandise doesn’t apply to you (e.g. it mentions video or a kind while you don’t have one in your web page), then verify the field anyway.

Observe 2: If the counter isn’t going up while you verify all these containers, give the web page a refresh. It’s finicky.

Does your touchdown web page headline match the message in your advertisements?
Is your touchdown web page messaging centered on a single goal?
May a stranger perceive the aim in 5-10 seconds? (take a look at this)
Is it clear who your organization is and what you do? (a emblem and tagline)?
Do you might have a easy secondary description to reinforce the headline?
Do you employ bullet factors to explain the advantages of your product/service?
Are you utilizing a related and authentic predominant picture or video that reveals it getting used (context of use)?
Does your web page message have the readability of a 30-second elevator pitch? (Learn out your web page copy to somebody and see in the event that they perceive it.)
Is your main headline phrased to reply the query “What is that this web page about?”
Have you ever eliminated extraneous hyperlinks (like the worldwide nav) – to take away web page leaks?
Does your touchdown web page clarify how your product/service is exclusive (USP)?
Does the writing focus totally on advantages relatively than options?
Did you resist asking for any pointless data in a kind (be fully trustworthy cos it’s unhealthy)? (verify the field in the event you aren’t utilizing a kind).
Do you clarify the worth or dimension of your lead gen giveaway (low cost quantity, variety of e book pages, $ worth)?
Do you present examples of earlier prospects utilizing or complimenting your product/service? (Testimonials and different belief components)
Do you supply a number of contact strategies (telephone, e mail, stay chat)
Do you make it clear what the customer will obtain by clicking your CTA?
Does your touchdown web page seem like professionally designed?
Does the design of your touchdown web page match the visible model of your advert artistic? (Banners)
Does the design match the model of your predominant web site or model? (Solely related if you’ll find yourself there after clicking the CTA)
Do you employ lightboxes to point out further data with out leaving the web page?
Do you present a privateness and or phrases & circumstances assertion/hyperlink?
Are you offering a pattern (preview of first chapter and so on.) of your giveaway, if relevant?
Do you present certifications or logos of companions/associates/safety registrations (like Verisign)?
Are your claims and info verifiable?
Do you repeat your supply within the kind space to bolster what the aim of your kind is?
Do you employ visible cues (eye course or graphical arrows) to direct consideration to CTA?
Is the CTA massive sufficient to face out from 6ft away?
Does the CTA use distinction to face out from the remainder of the web page?
Is your CTA in a distinguished place close to the highest of the web page?
Are you together with a hyperlink to your privateness coverage subsequent to the e-mail subject of your kind?
Are you utilizing your affirmation web page to supply the brand new lead with additional directions? (share this web page, comply with us, obtain this further free e book, register for this webinar).
In case your supply is time restricted, do you make this clear for the sake of urgency?
Are you making a separate touchdown web page for every inbound supply (e mail, social, PPC) and see which will get you probably the most conversions.
If you happen to use video, have you ever set it up for person directed playback (vs. an autoplay)?
Do you finish your video with a name to motion?
Have you ever restricted the variety of CTS’a in your web page to 1? (Until it’s a protracted web page by which case it’s okay to repeat it).
If you’re getting individuals to enroll in a webinar, are you displaying the variety of registrants as a type of social proof?
If you happen to use exit popup home windows, solely verify this field if it gives one thing of worth that’s related to the web page, and doesn’t use manipulation to encourage the clicking (for instance, making somebody click on on a hyperlink that claims “That’s okay, I like crappy conversion charges.”). It’s not pleasant and you are able to do higher.
Are you doing A/B testing in your pages?
Are you in search of suggestions out of your buyer to assist develop a speculation on your subsequent take a look at?
When you’ve got a multi-step course of (sign-up and so on.), do you make it clear to guests? (30 seconds, 3 steps and so on.)
Have you ever optimized your touchdown web page to get a paid search high quality rating above 7?
Do you employ a separate touchdown web page for each promotion/marketing campaign?
Have you ever examined utilizing a brief web page vs. a protracted web page to grasp how a lot data your guests have to convert?
Does your touchdown web page comply with the precept of unity, the place each factor of the web page is concentrated on explaining a single idea?
Have you ever Krug’d your touchdown web page? (Take away 50% of the copy, then delete half of what’s left. (To make sure most simplicity and readability).
Depart this field unchecked in case your kind button says “Click on Right here” or “Submit”.
If you happen to use a kind, is it encapsulated in a coloured background field to make it clearly stand out as a very powerful a part of the web page.
And at last, have you ever ever used Unbounce? (Needed to ask).

Rating: 0/50

So what’s your rating? It will be nice in the event you’d share it within the feedback to point out how nice a marketer you might be. And keep in mind to take the unchecked gadgets and use them as your to-do record.

— Oli Gardner

About Oli Gardner

Unbounce co-founder Oli Gardner has seen extra touchdown pages than anybody on the planet. He’s obsessive about figuring out and reversing unhealthy advertising practices, and his disdain for entrepreneurs who ship marketing campaign visitors to their homepage is known, leading to touchdown web page rants that may peel paint off an unpainted wall. A prolific worldwide keynote speaker, Oli is on a mission to rid the world of selling mediocrity through the use of data-informed copywriting, design, interplay, and psychology to create a extra pleasant expertise for entrepreneurs and prospects alike. He was just lately named the “The 2018 Marketer to Watch,” within the below 46 class, by his mom.