If you happen to’re critical about conversion charge optimization, you then’ve probably heard of Michael Aagaard: founding father of ContentVerve.com, worldwide speaker and, as of this yr, the Senior Conversion Optimizer at Unbounce.
His pragmatic method to conversion charge optimization, focusing extra on analysis and actual outcomes reasonably than mere “conversion lifts,” has made him a revered authority within the discipline. (Oh, and he’s a good-looking and a brilliant pleasant man as well. He’s been described by his colleagues as a “norse god” and a “lightening bolt in human type.”)
Merely put: he’s the man you need in your nook once you’re prepping your subsequent A/B check speculation.
Properly, on November thirtieth, we made that occur — Michael answered your burning conversion queries that disturb your slumber (to make sense of the advertising and marketing mayhem that fills your waking hours).
Take a look at the feedback beneath to see the Q&A, the place Michael answered questions on conversion analysis, formulating a speculation and what it’s wish to transition from being a marketing consultant to working in-house.