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An Interview with Shopify’s Hana Abaza [Video]

By Oli Gardner on January nineteenth, 2018 in Product marketing

Hana Abaza runs the advertising present over at Shopify Plus, the enterprise arm of e-commerce software program big Shopify. Within the interview, we unpack a number of the methods they’re growing product consciousness and adoption of a brand new product – together with the genesis of the thought for Shopify Plus, and a few product advertising classes realized.

We additionally speak about MacGyvering, loopy startup concepts, and a ton of sources you need to use on your personal product advertising efforts.

Watch My Interview with Hana Abaza on Product Advertising Classes Realized

Present Notes

Listed here are all of the sources we talked about:

  1. 09:03 Jobs to be Performed (JTBD) Framework | Framework
  2. 15:45 Product adoption tips
    A few of Hana’s presentation slides.
  3. 18:00 Accomplice Advertising
    How Shopify leveraged their companions to create content material to affect natural seek for a brand new product.
  4. 20:08 Advertising a product with no pricing in your web site
    Is it tougher or simpler to market an enterprise product while you solely have a demo request?
  5. 24:10 Who does product advertising properly?
  6. 25:15 First Round Capital Interview with Joanna Lord
  7. 27:14 Intercom Product Marketing
  8. 30:13 MacGyvering
  9. 31:10 Who would Hana take to a abandoned island?
    The Unpublished David Ogilvy.
  10. 33:50 Hana’s favorite dad joke
    What do you name cheese that isn’t yours? Nacho Cheese!

Cheers
Oli Gardner

Get again right here on Monday the place I’ll be displaying you learn how to use Sticky Bars to craft actually cool cellular consumer experiences.

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About Oli Gardner

Unbounce co-founder Oli Gardner has seen extra touchdown pages than anybody on the planet. He’s obsessive about figuring out and reversing dangerous advertising practices, and his disdain for entrepreneurs who ship marketing campaign visitors to their homepage is famous, leading to touchdown web page rants that may peel paint off an unpainted wall. A prolific worldwide keynote speaker, Oli is on a mission to rid the world of selling mediocrity by utilizing data-informed copywriting, design, interplay, and psychology to create a extra pleasant expertise for entrepreneurs and prospects alike. He was just lately named the “The 2018 Marketer to Watch,” within the below 46 class, by his mom.