Final yr’s Name to Motion Convention had attendees on the sting of their seats. This yr’s convention can be larger and higher.
Final September, we placed on our first ever Call to Action Conference, a one-day occasion devoted to conversion charge optimization and all facets of data-informed advertising.
It was epic! And I’m not simply blowing smoke as a result of I’m a co-founder, it actually was a superb day. Check out a few of the responses to our post-conference survey:
This September we’re doing it once more, however this time there can be twice the times, twice the audio system, twice the information bombs, twice the alternatives to hang around with the audio system and different attendees… and naturally, twice the events!
Primarily based on the suggestions from final yr, we’ve chosen one other lovely theatre-style venue to maintain it feeling intimate and visually & aurally beautiful.
Who’s talking this yr?
You may be assured that the audio system are distinctive as a result of we obsessed over discovering the proper mixture to curate a single-track expertise that you just wouldn’t discover wherever else. It’s single monitor so all attendees have a typical thread for dialogue.
We’re bringing again a few of the viewers favorites from final yr, and we’re including audio system from a various mixture of disciplines to uncover new methods of approaching conversion charge optimization.
The entire speaker listing continues to be within the works, however right here’s a sneak peek…
Joanna Wiebe
It’s onerous to not gush about Joanna. We now have an enormous crush on her at Unbounce. Not solely is she one of many brightest stars in conversion copywriting as we speak, she’s additionally one of the modest, humble and all the way down to earth of us you’ll meet.
Her presentation ultimately yr’s CTA Conf was my favourite, primarily since you might use just about all the things she talked about straight away.
The attendees clearly agreed with me.
@copyhackers Nice job at #CTAConf -Simply the most effective audio system (they have been all good). I’m taking “All the things has one job” to the financial institution!
— Kyle Marvin (@kylemarvin) September 16, 2014
Jo @copyhackers completely killed it at #ctaconf as we speak! Every time I’m unsure what to do as a copywriter I ask, “What would Joanna do?”
— Jennifer Havice (@jenhavice) September 12, 2014
Wil Reynolds
“Wil with one L.”
That’s what I’ve been saying to Stef each time we have now a dialogue about Wil, and each time she emails him it begins with “Hello Will,” with two Ls. 🙂
And he STILL agreed to return and communicate.
I’ve seen Wil on stage twice now, and it’s all the time a spotlight. The factor I like most is that he blends his advertising information with what he calls RCS – Actual Firm Shit, issues that resonate on a deeper degree.
He’s spent the previous 10 years dedicating himself to doing three issues properly: driving site visitors to websites from search engines like google and analyzing the impression that site visitors has on the underside line.
“You stated three issues?”
Yeah, he’s additionally extremely obsessed with serving to out the group – all the things from serving to his spouse together with her nonprofit in Waslala, Nicaragua to sleeping exterior to assist Philly’s homeless youngsters. One thing I love immensely.
I’ve stated earlier than that there are three issues I attempt to obtain once I communicate: to teach, to entertain and to encourage. Wil does all three each time.
That’s all you actually need to know. Simply ensure you present up early for his speak.
Oli Gardner
It’s kinda awkward to speak about your self, so right here’s what convention organizer Stefanie Grieser needed to say:
I’ve been to my justifiable share of conferences and have seen and researched a whole bunch of audio system. With Oli, I additionally get an insider’s view on how he approaches talking.
I can inform you firsthand that the quantity of labor Oli invests in each presentation – from the large whiteboard designs for his slide decks, to the hours of follow pacing his front room – is a uncommon factor.
He lives and breathes Unbounce’s unofficial seventh core worth: G.A.S., or Giving A Shit.
And that’s what he brings to each speak he delivers.
What’s extra, Oli has seen extra touchdown pages than anybody on the planet – presently sitting at simply over 85,000 – giving him distinctive insights that he can share with the group.
@oligardner is the net advertising Guru @unbounce and is the bomb on stage! #CTAConf
— Ross Gilchrist (@Rosscgilchrist) September 12, 2014
Craig Sullivan
Should you ask different audio system within the conversion group, ”Who is aware of probably the most about optimization?”, Craig’s title might be the one which will get thrown round probably the most.
“Web page Fights was superior as we speak! Craig Sullivan stole the present. Invite him to the subsequent convention!
He’d be an amazing panelist and choose for the dwell touchdown web page smackdown. We have been all spitting out our espresso laughing.” – Nameless Web page Fights viewers member
After a remark like that, how might we not invite Craig Sullivan to talk at our convention?
Not solely did Craig have probably the most zingers and one-liners per minute than anybody else, he additionally introduced some epic fact about CRO for cell.
I can’t await his session.
Henneke Duistermaat
Henneke Duistermaat is the founding father of Enchanting Marketing, and he or she’s on a private mission to stamp out wasteful and overplayed advertising phrases that don’t drive conversions (hear all about it in our current episode of the Call to Action Podcast).
Henneke’s objective is to show you methods to write seductive copy, and transfer away from the stale company writing that doesn’t resonate together with your future clients.
I’m actually excited to have extra audio system specializing in copywriting. Whether or not you’re engaged on an e-mail, a touchdown web page or an advert, all of it comes all the way down to the copy.
Chris Hexton
One of many targets of CTA Conf is to deal with methods to create campaigns that convert, and e-mail stays one of the impactful marketing campaign mediums you should utilize.
Because the co-founder of triggered e-mail advertising software program Vero, Chris Hexton is aware of methods to make e-mail work.
One thing I actually like is how accessible he makes himself to the e-mail advertising group. Ask a question related to email marketing and Chris will reply it. Each. Single. Week.
Michael Aagaard
Michael Aagaard might be probably the most passionate individual within the CRO trade. Should you missed his efficiency within the dwell touchdown web page smackdown session ultimately yr’s occasion (dubbed the most awesome live optimization session ever), test it out now. It’s so good.
He’s a self-confessed cut up take a look at junkie and copywriting fanatic who has spent the final 5 years devoting 60-70 hours per week to testing and optimizing web sites and touchdown pages.
This yr, Michael will take middle stage and dive deep into superior and actionable conversion matters. Wish to understand how actionable it’ll be? Take a look at this tweet from his presentation at one other convention:
a presentation has been good when it doubles your to-do listing for Monday morning. Thanks a bunch @ContentVerve …#CH2014
— Phil Haslehurst (@DecibelPhil) November 21, 2014
Talia Wolf
As Founder and CEO of Conversioner, Talia Wolf helps companies construct and execute conversion optimization methods utilizing emotional focusing on, client psychology and behavioral information.
She wrote about creating landing pages based on emotions on the Unbounce weblog just lately, and can college you on much more emotionally-charged CRO goodness on the convention.
Sidenote: she’s additionally an adrenaline junkie and if you happen to come to CTAConf, you’ll have the prospect to go bungee leaping together with her, and me, and another audio system.
Demian Farnworth
Demian Farnworth is the Chief Copywriter at Copyblogger Media. He’s a professional at writing clear, compelling copy that calls for consideration and conjures up motion.
I discovered ROI demanded plain and persuasive copy. Frequent and vigorous testing. And a hard-nosed perspective in direction of outcomes. No ifs, ands or buts.
Demian was just lately a visitor choose on the copywriting version of Web page Fights. I can’t wait to see how he groups up with Joanna and Henneke for our copywriting panel.
Dana DiTomaso
Whether or not at a convention, on the radio, or in a gathering, Dana DiTomaso likes to impart knowledge that will help you flip numerous advertising BS into actual methods to develop your corporation.
After 10+ years and with a deal with native SMBs, she’s seen (nearly) all the things. In her spare time, Dana drinks tea and yells on the Hamilton Tiger-Cats.
You possibly can try her superb speak from Mozcon final yr here.
@danaditomaso lovely presentation with nice supply! #mozcon
— Elizabeth Marsten (@ebkendo) July 16, 2014
Think about our shock after we discovered she’s additionally an Unbounce buyer. Rock on Dana!
Her company Kick Point doesn’t consider in spending cash on promoting campaigns in the event that they don’t enhance your backside line. That’s why she focuses on paid digital promoting: almost all the things on-line is trackable. Should you’re losing cash on advertising that may’t be hooked up to conversions, Dana will let you realize.
Colin Nederkoorn
Colin is the CEO of Buyer.io, the place he teaches copywriting, design and conversion optimization for e-mail via lessons and the Customer.io blog. He additionally writes emails about methods to write nice emails (very meta) and is aware of methods to get 50% open charges, which is kinda sick.
Colin hosted the very cool #emailbootcamp with Joanna Wiebe a pair years again.
Wow, Day 1 of #emailbootcamp has been filled with actionable gadgets – I’ve bought numerous homework tonight (thrilling hw although)
— Ramsay Leimenstoll (@gluedtoapost) February 3, 2013
Colin has a powerful deal with consumer expertise, each within the product he builds and in his publication that he sends to hundreds of individuals every week.
I’m excited to see UX represented this yr, so we will see the way it works alongside CRO to create higher advertising experiences for purchasers and entrepreneurs.
Amy Harrison
Saying no to boring enterprise copy is Amy Harrison’s MO.
Because the host of AmyTV, she supplies humorous classes about writing content material that converts.
It’s essential to us that CTA Conf fall into the realm of edutainment. No person likes boring conferences, and Amy will assist us snigger whereas we study.
She writes about methods to keep away from “drab advertising,” teaches at SXSW and is an everyday visitor and contributor to BBC radio.
Ton Wesseling
Ton Wesseling is an internet analyst turned development hacker, optimization lunatic and entrepreneur.
He based the largest analytics and optimization weblog within the Netherlands and speaks at many optimization occasions world wide.
After beginning worldwide award-winning optimization agency On-line Dialogue 5 years in the past, he went on to change into the CEO of Testing Agency, an company that can assist get you out of your A/B testing funk and make your corporation extra worthwhile.
And he has loopy hair 🙂
Peep Laja
CRO skilled, entrepreneur, worldwide speaker, author, editor, convention organizer, father. Peep Laja is the most efficient marketer I do know.
He based the conversion company Markitekt, runs the superior conversion weblog ConversionXL and is internet hosting his personal superb optimization occasion (Conversion XL Live) this March. Plus, he’s my co-judge on Web page Fights, the place he likes to get a bit bloody in his touchdown web page critiques.
Nicely-known for his tell-it-like-it-is no-BS method, he instructed CTAConf attendees final yr which A/B mistakes they were probably making and what to do about it.
This yr he’s again, speaking superior A/B testing with a few of the different evidence-based specialists talked about above.
@peeplaja is a badass. Trying ahead to grabbing a beer with him tomorrow on the @unbounce brewery crawl. #CTAConf
— Brian Forrester (@rBrianForrester) September 12, 2014
Bart Schutz
Chief Psychology Officer, Passionate Persuasion Psychologist and Cerebral Conversion Champ are just a few titles that describe Bart Schutz.
He’s one of many few worldwide main voices on methods to affect client behaviour on-line.
I noticed him communicate in Berlin final yr and it was superior. His slide deck was sensible, as was his potential to narrate absurd analogies to conversion psychology.
Furthermore, he’s a psychologist and one of many few shrinks who has a sensible method to combining CRO and psychology.
Brooks Bell
Brooks Bell has been performing A/B exams for purchasers for over a dozen years now, and is a champion of persuasion, psychology, design and data-informed design.
She’s thought-about an trade chief on the subject of testing, having begun earlier than most individuals even knew what testing was. She speaks at conversion-related conferences internationally, and employs a crew of twenty-two testing specialists!
Not gonna lie, I’m fairly jealous of that crew.
Michael King
Michael King is an tremendous energetic and passionate speaker with an impressive resume.
He’s additionally a badass rapper. Take a look at this video the place he freestyles about random objects within the crowd whereas blindfolded.
Want I say extra? Take a look at what he has to say about CRO:
Optimization means numerous issues to lots of people. To me it means getting probably the most out of each single greenback we put into advertising efforts. Let’s flip up the dial in your ROI.
Joanna Lord
Joanna Lord is the VP of Advertising at Porch, the house community. Previous to that she served as CMO at BigDoor and VP of Development Advertising at Moz. She’s an skilled in model advertising, acquisition fashions, engagement techniques and retention advertising that drives enterprise development. She’s a worldwide keynote speaker on all issues digital.
Did I point out she takes one of the best style mirror selfies?
Joanna was on our Full Stack Marketing Panel and was a crowd favorite.
This yr, she’s again together with her personal session the place she’ll deep dive into precisely methods to domesticate a testing tradition.
Ryan Engley
Ryan is our fabulous MC, and other people looooooove him! Because the host of all of Unbounce’s Unwebinars, he’s a most wonderful speaker and one of the best moderator I do know.
I wasn’t an enormous fan of panels earlier than final yr. Ryan has a particular approach of producing thought-provoking discussions bringing probably the most actionable and related recommendation out of the panelists.
He’ll be on stage all through the day, and he’ll in all probability be rocking some critically cool threads too.
Why ought to I come to Name to Motion Convention 2015?
Nicely that’s an amazing query. Right here’s my reply in a single breath:
It’s probably the most actionable conversion convention you’ll attend this yr. In one of the lovely cities on earth. You possibly can go bungee leaping with me and different audio system. The venue is gorgeous. Joanna Wiebe is talking. There can be a celebration on a ship. We curate probably the most dynamic and revered audio system and matters from probably the most various corners of the conversion world. Wil Reynolds is talking. You possibly can swing by the Unbounce workplace to fulfill the crew. There can be a beer tour – do you know that Vancouver is about to overhaul Portland because the craft beer capital of North America? We’ll have a panel that includes the world’s foremost A/B testing specialists. Did I point out conversion video games and prizes? We’re flying in all the greatest conversion audio system from Europe. There can be one other afterparty. We’re Canadian, so meaning we’re good. And we apologize so much. Sorry. We’re donating $5 to charity for each point out of “touchdown pages”. Really I haven’t run that by the CEO but. We analysis each speaker to ensure they’re distinctive. Joanna Lord is talking. It’s in Vancouver. You’ll study new issues about touchdown pages, copywriting, e-mail advertising, PPC, conversion psychology, superior A/B testing, conversion charge optimization processes you’d by no means considered and the compulsory “a lot, far more: adopted by three dots…
Carry a buddy. Carry two.
I’ll see you there!
