The fact is there are a ton of reasons why your Google Ads aren’t converting. But the good news is that most of them have easy fixes you […]
How to create a landing page without a website
What is the difference between a landing page and a full website? Both a landing page and a full website require three things: Compelling content Effective design Clear […]
10 insurance landing page examples to generate quality leads
That’s where insurance landing pages come in. In this guide, we’ll explore everything you need to know about insurance landing pages, including: Use cases and ideas for building […]
Funnel testing 101: How to optimize your funnels with A/B tests
Understanding how your conversion funnel works and ensuring it’s optimized at every stage is crucial for driving growth. A/B testing elements throughout your funnel—or funnel testing—is a powerful […]
How to analyze A/B testing results: A simple 6-step guide
A/B testing analysis tends to get glossed over in a ton of how-to guides, if it gets covered at all. But this is a crucial part of your […]
A/B testing for pricing: How to experiment with pricing in 2025
Setting the right price for your products and services can be tricky. Too low, and you won’t turn a profit; too high, and potential customers might turn to […]
How to calculate statistical significance for your A/B tests
Understanding what statistical significance is and why it matters is key for getting the most out of your CRO efforts—but diving into the deep end of statistical analysis […]
12 benefits of A/B testing: Why you need to test in 2025
Understanding the basics of A/B testing So, first things first: What is A/B testing? In its simplest form, A/B testing (aka split testing) is when you compare the […]
The ultimate guide to ecommerce A/B testing: Expert tips, tools and examples
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by […]
How to use landing page sales funnels to convert more visitors
TABLE OF CONTENTS Josh Gallant Josh is the founder of Backstage SEO, an organic growth firm that helps SaaS companies capture demand. He’s a self-proclaimed spreadsheet nerd by […]