Create a Case Study that Converts [INFOGRAPHIC]

We’ve a saying at Unbounce: “Put a buyer on it.”

Whether or not it’s a blog post, conference talk and even our homepage, we take each alternative doable to point out how our device helps actual entrepreneurs #dobetter (one other frequent Unbounce phrase).

And it’s not simply because we love our clients. I imply, we do love our clients, however placing a buyer on it — notably within the type of a case research — is a compelling manner to inject social proof into your advertising. And persuasive social proof may be simply the factor to persuade your prospects that they want what you’re providing.

However how does one create a case research that gives social proof and in the end wins you clients?

Our associates at JBH Agency (a UK-based content marketing agency) have the reply: a 34-point guidelines for making a case research that converts. It’ll take you thru the entire course of, from selecting the best buyer to function to choosing a case research format to documenting its affect.

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