One look at your Fb feed – anybody’s Fb feed – will make it clear that folks love on-line movies. And entrepreneurs ought to love them too. They’re partaking, they’re entertaining, they’re informative and, most significantly, they will convert.
Final week we shared a few of our favorite landing page videos. However how do you measure whether or not your movies are resonating with their meant viewers? And the way do you create good, humorous and profitable (discover I didn’t say viral) movies with out breaking the financial institution?
Our pals Kristen Craft and Dave Cole at Wistia answered these questions and extra in a very superior Unwebinar aptly named “Increase Your Landing Page Conversions With Video” (sure, it even launched with its personal touchdown web page video – so meta). Extra particularly, the webinar coated:
- Why to make use of video in your touchdown web page
- Easy methods to add a video layer to your conversion funnel
- Quick video vs. lengthy video engagement charges (seems even anticipating how lengthy the video is can have an effect on engagement
- Electronic mail advertising with video (we’re speaking severe conversion lifts)
- Easy methods to use the information out of your movies to optimize conversion charges (A/B testing, heatmaps – you’ll be able to’t simply deal with play depend
- Why on-line video is about viewers progress and discovery
- Easy methods to get began with video (with some nice recommendations on inexpensive and easy-to-use instruments – together with your individual smartphone)
On the finish of the webinar Kristen and Dave took questions from the viewers however couldn’t get to all of them. So that they supplied to reply a number of extra by way of – how else? – on-line video. Try their follow-up video on the prime of this submit.
Nonetheless need to know extra? You may contact Kristen and Dave by way of Twitter – @thecrafty and @mrdavidjcole.
In case you missed it, right here’s the webinar in full:
