What would you suppose when you wound up on this touchdown web page?
Try a few of the phrases getting used:
“The Subsequent Era of Superior”
“Bleeding edge resolution”
“Age of disruption”
“World class options”
May your BS detector begin going off?
These phrases are superlatives — meaningless filler. The language is flowery (and never in a great way).
And whereas that is an excessive instance, jargonistic, superlative-laden touchdown pages are in all places.
They lack specificity and don’t drive house any message. They aren’t persuasive and their unique value proposition is a blur. They make individuals really feel misplaced — like they simply crawled out of a fallout shelter for the primary time in 35 years.
Wait, the place am I?
The worst half? You could possibly have meaningless drivel in your touchdown web page and never even realize it.
No sweat. We created a Chrome extension that may assist (props to Henneke Duistermaat who impressed this complete thought along with her publish 17 Words to Stop Using on Your Landing Pages).
Right here’s the way it works:
Too late! The dejargonator was not suitable with the newest variations of Chrome and has been faraway from the shop.
