Sort of Touchdown Web page: Click Through
Supply: Glow.com
Constructed Utilizing Unbounce: No
Touchdown web page parts
- Video: The first earlier than/after picture switches to a professionally shot video after a number of seconds. Usually I don’t like auto-play, however on this case the quick pause is nice and the video performs like an actual industrial.
- Repeated CTA’s: With lengthy pages you must repeat the CTA all through the web page. They’ve achieved an ideal job of splitting the web page up into bite-size (or screen-sized) chunks – every with it’s personal CTA.
- Interactive space: Half approach down there may be an interactive ingredient the place you possibly can rollover a map to see location primarily based testimonials.
- Product hero shot: Proper on the backside is a properly photographed show of the product they’re promoting, which reinforces the shopping for want with a “right here’s every thing you get” shot.
- Context of use: Images are proven all through the web page exhibiting the product in use (making use of the skincare remedies, earlier than/after pictures).
- Perpetual CTA: One other bonus for this lengthy touchdown web page is the floating CTA within the bottom-right nook, which strikes as you scroll (not proven in screenshot)
Screenshots
Here’s a collection of closeups of the web page. Click on on the photographs to enlarge them.
The earlier than/after photograph fades to a video industrial after about 5 seconds, then returns to this picture on the finish.
You may see that every part of the web page has been designed to work virtually as a standalone “display sized” touchdown web page, with it’s personal images, profit statements and CTA.
The testimonials have been positioned into an interactive space for a heightened sense of engagement. They’ve cleverly included references to totally different cultures for example how their product will work for everybody. It additionally makes the web page much less cluttered because the testimonials are on demand, permitting them to make use of extra content material within the house.
The closing shot illustrates how a lot stuff you’ll get by buying the product.Why I Like It
| CTA Design | The colour of the CTA is constant all through, and isn’t used on another ingredient on the web page, serving to to make it clear that every button is related in objective. |
| Skilled Design | The design aesthetic could be very clearly beauty associated – which is able to talk with the meant viewers in a short time. The selection of palette displays the “pure” theme. |
| Repeated CTA | It’s necessary to reiterate your name to motion on an extended touchdown web page. |
Last Ideas
They’ve used the dreaded exit popup as an interruption advertising and marketing approach whenever you attempt to depart the web page – together with a dwell chat window. I typically frown on the usage of such methods as they confuse guests and may come throughout as spammy, however they’re identified to assist enhance conversion charges so on the finish of the day it’s a commerce off between model values and the underside line.
On the very least it’s one thing to check to see to what extent it improves conversions. This can assist you to make a thought of determination in regards to the inclusion of such methods.
What do you assume?
Tell us your ideas on this touchdown web page within the feedback beneath.
