What do bear costumes, “artisanal” moustache wax and defending the grandmas of the world from shady advertising ways have in widespread?
CRO Day, in fact.
On Thursday, September 29, 2016, Unbounce hosted its second annual CRO Day — a full day of on-line occasions for conversion-driven digital entrepreneurs.
The day consisted of 5 webinars, two panels, one Slack workshop, one AMA… and a five-second Touchdown Web page Showdown. And we received among the world’s prime CROs to take part, together with Andre Morys, Tomasz Borys, David Darmanin, Joel Klettke and lots of, many extra.
Some mentionable highlights embrace (however are positively not restricted to):
- Conversion Copywriter Kira Hug sporting a bear costume while answering questions on shady copywriting ways and how one can keep away from them. (Additionally an precise bear tweeting at Kira.)
- Unbounce Co-Founder Oli Gardner crowning the winners of Unbounce’s first ever Touchdown Web page Showdown, the place contestants constructed and optimized touchdown pages for — look ahead to it — moustache wax made out of earwax (yuck!).
- Progress marketer Ben Ratner quoting Ben Parker when being requested about popups: “With nice popups comes nice accountability… simply be sure to’re giving individuals what they need, when they need it.”
- Knowledgeable copywriter Joanna Weibe’s nana rule: If the copy would make your nana purchase one thing that she shouldn’t, then it’s shady and also you shouldn’t write it.
- Prime CRO specialists Talia Wolf, Peep Laja, Karl Gillis and Ben Ratner answering your burning CRO questions, like, “How do you prioritize your A/B experiments?” and “What CRO tendencies within the trade are you most enthusiastic about?”
If it appears like a blast, it’s as a result of it was. Not solely that, it was filled with CRO knowledge. To steal Andre Morys’ analogy, when you had been on the lookout for CRO gold nuggets, look no additional — CRO Day 2016 was a GOLDMINE.
And when you missed CRO Day (otherwise you had been there, however not sufficiently caffeinated), don’t fret — we recorded it for you.
Don’t Miss a Single Nugget of CRO Day Gold
Get the free recordings for all of the occasions!
By requesting these recordings, you may obtain actionable advertising content material from Unbounce and its CRO Day companions.