The net advertising world is crammed with stuff. I don’t imply crap, although a few of it definitely is. I imply stuff. Phrases, photos, movies. That stuff takes the type of extra stuff. Weblog posts, webinars, ebooks, case research, final guides, how-tos, infographics. Huge stuff, small stuff. Huge stuff made up of small stuff.
We name these items content material. And there’s lots of it on the market. Every two days we create as a lot content material as we did in all of human historical past blah blah blah…
My level is that with a lot content material on the market it’s laborious to know the place to begin and what to belief. And that is very true within the conversion advertising world, the place everybody appears to be spouting the identical buzzwords and finest practices with out taking a step again to consider what all these items actually means.
So in an effort to assist conversion-centered entrepreneurs separate the sign from the noise we’ve created…yup, extra stuff!
The Conversion Advertising Glossary
The Conversion Marketing Glossary is a hub for all of the phrases, ideas, recommendation and assets it’s worthwhile to enhance your conversion charges. Ever have a tough time explaining to a colleague or consumer why your touchdown pages shouldn’t have a navigation bar? (duh, it’s all about Attention Ratio)? Want a cheat sheet for formulating a stable Test Hypothesis to your subsequent A/B check? There you go!
The glossary was designed as a one-stop store for conversion marketing knowledge, that includes explanations of virtually 100 advertising phrases (and counting!), plus useful hyperlinks and movies from advertising consultants like Brian Massey, Joanna Wiebe, Sean Ellis and Oli Gardner.
The Conversion Advertising Quiz
Feeling fairly assured about your conversion chops? You’ll be able to check your nerdiness with the Conversion Marketing Quiz and show simply how sensible you might be.
That is simply section one among what we hope can be a continuously evolving ecosystem so tell us what you suppose within the feedback beneath. Within the meantime, we hope the glossary makes the conversion advertising world rather less noisy and lot extra pleasant. And stuff.