Should you’re one of many many entrepreneurs or enterprise homeowners who’ve tried to make use of PPC to advertise your organization, services or products, then it’s possible you’ll be accustomed to the sinking feeling that comes after you spent that $100 pay-per-click freebie from Google AdWords and didn’t get the outcomes you’d hoped for.
You in all probability suffered from one in every of two issues:
- A poor high quality rating, which suggests you received’t have gotten many clicks in your adverts and your value per click on was excessive.
- A poor conversion fee, which suggests the those that did get by way of to your vacation spot web page didn’t discover what they have been anticipating.
You possibly can clear up each of those issues through the use of focused, promotion-specific landing pages for your PPC campaigns.
The infographic under introduces the idea, and the article that follows (hyperlink on the backside of this publish) explains it intimately.