[Infographic] Love PPC? You Should Love Landing Pages Too

Should you’re one of many many entrepreneurs or enterprise homeowners who’ve tried to make use of PPC to advertise your organization, services or products, then it’s possible you’ll be accustomed to the sinking feeling that comes after you spent that $100 pay-per-click freebie from Google AdWords and didn’t get the outcomes you’d hoped for.

You in all probability suffered from one in every of two issues:

  • A poor high quality rating, which suggests you received’t have gotten many clicks in your adverts and your value per click on was excessive.
  • A poor conversion fee, which suggests the those that did get by way of to your vacation spot web page didn’t discover what they have been anticipating.

You possibly can clear up each of those issues through the use of focused, promotion-specific landing pages for your PPC campaigns.

The infographic under introduces the idea, and the article that follows (hyperlink on the backside of this publish) explains it intimately.

Learn the total article about Landing Pages for PPC

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About Oli Gardner

Unbounce co-founder Oli Gardner has seen extra touchdown pages than anybody on the planet. He’s obsessive about figuring out and reversing unhealthy advertising and marketing practices, and his disdain for entrepreneurs who ship marketing campaign visitors to their homepage is famous, leading to touchdown web page rants that may peel paint off an unpainted wall. A prolific worldwide keynote speaker, Oli is on a mission to rid the world of promoting mediocrity through the use of data-informed copywriting, design, interplay, and psychology to create a extra pleasant expertise for entrepreneurs and clients alike. He was just lately named the “The 2018 Marketer to Watch,” within the beneath 46 class, by his mom.