[Infographics] How Does the Google AdWords Auction Work? And Using Landing Pages for PPC…

Ever questioned how Google determines your paid search advert place? The infographic under exhibits how the bidding public sale works, together with Advert Rank calculations, Price Per Click on, and the way the all essential High quality Rating can affect your place.

Touchdown Web page High quality Rating

Google recently announced that they’re inserting extra significance in your touchdown pages when calculating High quality Rating. One of many main components is key phrase relevance, which makes it extra essential than ever that you simply use a focused and targeted touchdown web page (moderately than sending advert site visitors to your homepage). The second infographic under – and the accompanying weblog publish on “Landing Pages for PPC” – highlights why try to be creating new touchdown pages for every of your paid search advertisements.

PPC Webinars (that’s speaking video/slideshow stuff)

Anna Sawyer from Trada, additionally ran a cool collection of webinars about optimizing your PPC for the vacation season (tremendous seasonal relevance factors) – plus me & Rick are in one among them.

You want these? Share ’em on Twitter. I’d admire it.

— Oli Gardner

About Oli Gardner

Unbounce co-founder Oli Gardner has seen extra touchdown pages than anybody on the planet. He’s obsessive about figuring out and reversing dangerous advertising and marketing practices, and his disdain for entrepreneurs who ship marketing campaign site visitors to their homepage is known, leading to touchdown web page rants that may peel paint off an unpainted wall. A prolific worldwide keynote speaker, Oli is on a mission to rid the world of selling mediocrity through the use of data-informed copywriting, design, interplay, and psychology to create a extra pleasant expertise for entrepreneurs and prospects alike. He was not too long ago named the “The 2018 Marketer to Watch,” within the underneath 46 class, by his mom.