Jen Gordon has produced some nice touchdown web page designs for her iPad app growth firm ACleverTwist. The primary instance here’s a click-through e-commerce template with the purpose of shopping for an iPad app from the iTunes Retailer.
Sort of Touchdown Web page: Click Through
Supply: http://app.ibriteapp.com/ibrite-ipad-application/
Constructed Utilizing Unbounce: Sure
Touchdown Web page Design Components
- Product hero shot: The iPad is the prime focus and the massive graphic with acquainted Apple reflection visible makes it very apparent what the web page is about.
- Context of use video: For instance how the app works, the content material throughout the iPad turns right into a slick video which does a sped up run by way of of making an iBrite image design. Energetic music is used to catch your consideration.
- Testimonials: A sequence of buyer evaluations from Twitter are positioned under the product shot to offer some social proof concerning the app’s suitability for teenagers.
- Ballot: Having a ballot permits participation with out making the consumer depart the web page. It will also be an effective way to collect consumer information.
- Neighborhood: There’s a Fb web page related to the applying which features a gallery of photos created with the iBrite app (by the app developer and clients). This supplies a discussion board to ask questions and work together with the creator, whereas including a follow-up gross sales channel (there’s presently a prize draw to win a $20 iTunes present card which is effectively positioned for the goal demographic).
- Belief image: Proper up prime there’s a giant rosette exhibiting off their finalist spot at an app awards overview. This helps bolster the credibility issue of the app’s high quality.
- Security-net CTA: There are 2 examples of those secondary name’s to motion: the “Tweet this web page” hyperlink may get individuals following you on Twitter whereas having them unfold the phrase, and the Fb fan web page permits repeat publicity to the app for those who determine t develop into a fan.
Why I Like It
| Enjoyable expertise | The music and video collectively hold you very entertained and targeted on what’s being proven. At no level did I attempt to flip the hold forth (though I typically do on websites basically). Because of the considerably mysterious nature of not understanding what the ultimate drawing shall be, you hold round to the top. Nice selection of upbeat classical music and the quick tempo of the animated video. |
| Enticing visuals | Right here, Jen has taken benefit of utilizing the total web page real-estate through the use of a big background picture. Not solely does this provide the final in artistic freedom, however it drastically simplifies the development of the web page. |
| Clear CTA | Regardless of their being a number of hyperlinks on the web page, the first CTA “Obtain from the App Retailer” is effectively differentiated through shade (muted silver in opposition to all the intense colours), and its placement close to the highest of the web page. |
Remaining Ideas
There are a number of too many issues to do on the web page because of the hyperlinks within the Twitter testimonials and the Fb fan web page. Nonetheless, the good thing about the social proof (produced by linking to the true profiles) in all probability outweighs this. It’s additionally pretty unlikely that individuals will click on by way of to the Twitter profiles, as they’re unknown individuals. If somebody does go trying to find validation that the testimonials are real they might be unlikely to search out them they’ll have disappeared from the Twitter streams already.
The aim of the ballot isn’t 100% clear: will the reply with essentially the most votes get created as a brand new instance?
A/B take a look at concept: music autoplay?
Some individuals may be thrown off by music that autoplays. Generally it’s a privateness factor reminiscent of being at work, the library or the time of day requiring quiet. Both means, the primary response of many is to hit the again button when music begins. It might be good to check a model with out the autoplay to see if the click-through charge to the App Retailer is larger. It’s vital on this situation that you’ve got a pleasant large play button (ideally on the display screen of the iPad).
The video does cease for those who click on the display screen (good for many who need to learn the knowledge on the web page with out distraction or noise) – nevertheless it’s not doable to restart the video with out clicking the play button which is partially obscured on the backside of the iPad.
One other A/B take a look at candidate can be to see the effectiveness of eradicating all hyperlinks apart from the first CTA. Though I’m fairly positive Jen has tried a bunch of those concepts already because the web page content material modifications continuously.
One last be aware. It took me a very long time to determine that you just get to attract together with your fingers. This needs to be apparent because it’s a touchscreen iPad – however it would possibly be value explicitly describing this to reinforce the enjoyable issue – notably for teenagers.
Nice job.
