A yr in the past, when the six of us sat in a Vancouver restaurant to agree that we had been going to begin our new firm, I began work on a makeshift web site, primarily to reveal our worth proposition and to deal with the beginnings of the weblog you are actually studying. Previous to releasing our first Minimum Viable Product (MVP) we wished to generate some enterprise leads.
Lead gen is all in regards to the prize you give to the supplier of private knowledge, and we wanted one thing (as a good friend and investor typically mentioned to us) to promote the fireplace and never the fireplace extinguisher. That means that we wanted to handle the ache which might naturally result in an enhanced want for the ache aid.
With that in thoughts I corralled the workforce at Jason’s place for a 2 hour brainstorm session, the place I hoped to get sufficient stickies on the wall to create an book value exchanging an e mail for. By the top of the session, we had a number of hundred post-it notes – some nice and a few ridiculous and I headed house to begin writing.
Regardless of fears that this might take every week, I labored all night time and within the morning introduced the workforce with a 27-page PDF of the official Unbounce eBook – “101 Touchdown Web page Optimization Suggestions – An Opinionated Information to Conversion”.
This was our lead gen prize for the previous yr and it served us properly, constructing a buyer record, spreading the model and our data with regards to conversion.
The 1 12 months Anniversary
Trying again on that day the place we did what wanted to be executed to attain a aim, is a fond reminiscence, however at present, on the anniversary of the creation of Unbounce, I’ve determined to take away the shackles of the lead gen type and switch the PDF right into a 5000ft weblog article for everybody to learn with out obstacle.
So right here it’s (barely edited with fewer typos), go test it out:
101 Landing Page Optimization Tips
