The 23 Principles of Attention-Driven Design

BuzzFeed. Squirrels. Popups. Taylor Swift in a Tesla tickling tuna.

Do I’ve your consideration?

Most likely not, as a result of so many darn issues are competing for it at the very same time. (Like that electronic mail notification that simply popped up within the nook of your display. Don’t have a look at it! It’ll nonetheless be there in a minute, I promise.)

That is the problem entrepreneurs are confronted with on a regular basis and that Unbounce co-founder Oli Gardner tackles head on in his model new 68-page masterpiece, Consideration-Pushed Design: 23 Visible Rules For Designing Extra Persuasive Touchdown Pages.

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Oli has been touring the world for the final 18 months, spreading the gospel about find out how to design superb advertising and marketing experiences that each delight and convert. We lastly persuaded him to sit down down and put his newest analysis, insights and hilarious ramblings into writing.

You gained’t imagine what occurred subsequent.

Spoiler alert: He wrote a superb e-book. Obtain it under to see for your self. It’s completely free and can make you a greater human being. Or at least a greater marketer and designer.

You’ll study:

  • Why Oli has a love/hate relationship with BuzzFeed
  • What occurred when he put his personal mug subsequent to a touchdown web page CTA (trace: it was a humbling expertise)
  • The right way to design a web page with an ideal Consideration Ratio (and while you would possibly need to bend the principles)
  • What John and Yoko can educate you about attention-driven design
  • Why squirrels are jerks. Actually, they’re.

Get Your Free Information to Consideration-Pushed Design

Study the 23 visible rules for designing extra persuasive touchdown pages

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About Dan Levy

Dan Levy is Unbounce’s former content material director, heading up our company-wide content material technique and the superior crew behind it. A journalist by coaching and a marketer by chance, he beforehand served as Editor of the award-winning on-line journal Sparksheet, as a political reporter in Washington and as a analysis assistant on the Berkman Heart for Web & Society at Harvard College. You may comply with his musings on media previous and new on Twitter: @danjl