Content material advertising isn’t precisely a brand new advertising method, nevertheless it’s seeing huge progress in 2012, with new and modern methods to advertise model consciousness and construct buyer retention.
From articles and social media to knowledge visualization corresponding to infographics, manufacturers are utilizing these strategies to leverage their advertising efforts and create a wider attain. Huge identify firms are staying forward of the sport with content material advertising, whereas startups who’re specializing on this space, are getting off to a quick begin.
Duplicate low high quality content material is changed by genuine, branded, shareable content material in the major search engines. Google initiated this alteration with its current Panda replace, forcing content material farms out.
On this infographic by BlueGlass Interactive, an web advertising company who lately acquired Voltier Digital, a digital advertising company specializing in content material advertising, you’ll discover details about the ability of content material advertising.
Should you favored this graphic, you may take pleasure in our assortment of marketing infographics.
