Page Fights was born within the spring of 2014. The idea was easy: get your touchdown web page torn aside reside by CRO consultants… or watch it occur to others from the consolation of your individual desk.
Each month, conversion fee optimization heavyweights Oli Gardner from Unbounce and Peep Laja from ConversionXL Google-hanged with a visitor choose to participate within the sacrificial slaughtering of user-submitted touchdown pages.
Moderators Tommy Walker and Georgiana Laudi stored the present flowing and the rambunctious judges underneath management, till it was time for viewers to vote on (and crown) that month’s touchdown web page champion.
The hour-long episodes resulted in a ton of witty banter, typically brutal suggestions, nice quotable moments and hilarious viewers participation on Twitter:
#pagefights pic.twitter.com/P7knYRYGOs
— Dustin J Bromley Esq (@DustinJBromley) November 21, 2014
However regardless of all the general public humiliation and disses, spectators discovered a metric ton about A/B testing, conversion fee optimization and touchdown web page optimization greatest practices.
It was an epic discussion board for touchdown web page critiques and studying, however all good issues should come to an finish. At present, we’re saying goodbye to Web page Fights.
However not with out going at it one remaining time.
Within the finale, we clarify why Web page Fights goes away, share a few of our favourite moments and skim among the meanest feedback our viewers left us. Oh, and in probably the most epic faceoff ever, Peep Laja and Oli Gardner fully brutalize one another’s personal firm’s pages.
Distilled knowledge from 12 epic episodes
In case you’re mourning the lack of Web page Fights, we wish to go away you with a reminder of every thing we discovered within the 12 episodes that aired. Right here’s a fast and soiled guidelines of the highest 19 errors that cropped up many times:
- The web page has poor attention ratio.
- The decide in type causes friction.
- The unique value proposition isn’t clear – you’re not explaining what differentiates you from the competitors.
- There are a number of provides in your web page or it lacks congruence.
- Your provide lacks clarity: the touchdown web page doesn’t clarify what you do or what prospects are opting in for.
- The web page is too short or too long to present prospects the information they should convert.
- The copywriting is stiff, too salesy, or out of order.
- The copy focuses on your online business somewhat than the customer’s ache factors – it doesn’t proceed the dialog in your prospect’s head.
- Your copy is rife with meaningless superlatives.
- You’re not addressing all of your prospects’ objections.
- The testimonials appear faux or the web page in any other case lacks credibility.
- The headline lacks message match with the CTA or advert that sends site visitors to the web page.
- The decision to motion doesn’t contrast with the remainder of the web page.
- The headline or copy fails to concentrate on the benefits.
- The hero shot doesn’t present context of use.
- Your web page lacks directional or scroll cues.
- Your pages aren’t mobile-friendly.
- Your pages have technical points (take a look at, ya goof!).
- Your landing page video doesn’t complement the remainder of your web page.
In case you’re craving extra LPO recommendation, you possibly can at all times take a look at the full archive of the recordings, or learn up on our recaps. They’ve received touchdown web page optimization data bombs for days and days:
And a remaining shout out to our Web page Fights contributors and viewers, who endured many a brutal quip and tweeted so many actionable insights that it made our ears bleed:
My takeaway from this month’s #PageFights up to now. You possibly can’t underestimate the significance of readability and sending a transparent message.
— Christopher Griffith (@thechrisgriff) August 8, 2014
Helpful rule of thumb: “In-field labels work with 1-2 fields, with extra, go together with high of the road” – @peeplaja #PageFights
— Aviva Pinchas (@in_a_pinch) September 19, 2014
“Scan your touchdown web page copy & learn the headline and subheads out loud. See in the event that they work on their very own w/o physique copy.” Nice tip! #pagefights
— Krystal Profitt (@Krystal_Faye) May 16, 2014
Hear this level repeating quite a bit: ensure your web page exhibits how your answer & service is differentiated out of your opponents. #PageFights
— Emese (@egaal) July 11, 2014
Good design with out readability of worth = unhealthy touchdown web page etiquette #PageFights
— Wilton (@WeenJeem) July 11, 2014
Critically, you guys are the very best.
All is just not misplaced
Don’t be unhappy that Web page Fights is over.
I imply, we’re unhappy too. However we’re additionally glad to have discovered a lot.
So go!
Take what you’ve discovered from the general public humiliation of others and get to constructing among the highest-converting landing pages the world has ever seen.
Peace!