The HiPPOs Have Left the Building… A/B Testing is Back

Okay, positive. HiPPOs don’t know what they’re speaking about. And A/B testing is superior. Made you suppose although, proper?

Bye bye HiPPOs. We’re going again to actual experimentation and statistical evaluation.

Conversion Tip: By no means Imagine a HiPPO

An enormous Hippo-sized thanks to the a whole bunch of people that submitted their inquiries to our fake panel of HiPPOs. Most of it’s best to have acquired an e mail with a extremely focused piece of subjective recommendation, fastidiously constructed by our excessive synthetic intelligence engine.

Apparently although, whereas HiPPOs are nice at being opinionated, they’re not excellent at sending e mail… (in different phrases, a couple of of the emails didn’t get by way of – we used a private e mail server).

With that in thoughts, we’d wish to recap a number of the funnier questions and a random choice of HiPPO solutions for you in celebration of April Fools Day…

The High 10 HiPPO Questions & Solutions

Nameless from the Hippopotamus…

1. Ought to I put a pork chop on my homepage?
HiPPO: Stick a bunny on it.  Everybody loves animals.
2. What’s the which means of life, and the way can I exploit A-B testing to search out out?
HiPPO: The one time you have to be listening to the phrase “testing” is when a roadie is organising a mic for Aerosmith.
3. I feel growing the dimensions of my “submit” button will enhance conversions, how large ought to or not it’s?
HiPPO: Usually you’re higher off if the button takes up not less than 50% of the web page width.  Not together with margins, in fact.  And in the event you’re utilizing a serif font it needs to be 60%.
4. If I construct my web site solely with the colour orange, will I get the highest rating for my class in Google?
HiPPO: Look, Google is so good you don’t want to fret about website positioning, simply put up some photos, I’m fairly positive Google can index these now.  Oh, and be sure to put ’em in a Flash slideshow that autoplays.  Everybody loves these.
5. I really feel like my designer wastes loads of time making “fairly” touchdown pages. How can I make his efforts extra environment friendly?
HiPPO: Reverse psychology – that’s the way you trick your individuals into not doing what you don’t need them to do. Get it?
6. How do I lower My Bounce Price oh smart HiPPO??
HiPPO: In case your bounce charge is excessive, it’s best to strive including some Javascript to freeze the web page for two minutes so individuals can’t depart. Yup, that’s why they pay me the large bucks. #IdeasLikeThat
7. Ought to I break up with my boyfriend if he doesn’t need to get married?
HiPPO: Which web page do the purchasers like higher, A or B? pffft… Saddle up and make the choice your self there cowgirl!
8. What number of animated gifs ought to I’ve on my residence web page?
HiPPO: Demographics? This ain’t no demo and we don’t want no graphics. Simply heaps and many hyperlinks to click on on!!!
9. Is it necessary to have a beard if you wish to be taken significantly as a guru?
HiPPO: I feel an image of a scorching babe is healthier.  I don’t know what you simply stated about “viewers” and “attraction”, however even ladies wish to see photos of scorching babes.  I learn that.
10. What’s the most effective textual content for a name to motion button? Additionally why are you so horny? Additionally why does chocolate style so good?
HiPPO: Add “Free” in a couple of random locations on the web page.  No one reads your copy, however “free” will stand out.  And in the event you may make it blink…

Prize for the cutest questions goes to…

  • Who will you marry whenever you develop up? (6 years previous)
  • What’s going to I get for Christmas this 12 months? Trigger I’ve NO thought! (7 years previous)

Thanks for being good sports activities and indulging us after we stayed up late final night time to whip this factor collectively…

— Oli Gardner

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About Oli Gardner

Unbounce co-founder Oli Gardner has seen extra touchdown pages than anybody on the planet. He’s obsessive about figuring out and reversing dangerous advertising practices, and his disdain for entrepreneurs who ship marketing campaign visitors to their homepage is famous, leading to touchdown web page rants that may peel paint off an unpainted wall. A prolific worldwide keynote speaker, Oli is on a mission to rid the world of promoting mediocrity by utilizing data-informed copywriting, design, interplay, and psychology to create a extra pleasant expertise for entrepreneurs and clients alike. He was not too long ago named the “The 2018 Marketer to Watch,” within the underneath 46 class, by his mom.