The History of Content Marketing [INFOGRAPHIC]

By Amanda Durepos on July twentieth, 2016 in Content marketing

Lately, the thrill round “content material advertising and marketing” has grown. Content material marketing-specific jobs are arising all over the place. Greater than ever, companies perceive that with out a detailed content material technique, they’re pretty much as good as useless.

Take a look at this steep slope from Google Tendencies:

However content material advertising and marketing isn’t new. Definitely not as new as this graph would recommend.

Companies have been producing content material to create hype and want for his or her options for a really very long time. What’s new is the know-how and channels we use to distribute this content material.

Content material advertising and marketing has a wealthy historical past, and the parents over at Content Marketing Institute have put collectively this gem to inform the story (BTW, they even made a documentary too).

All of it begins in 1732 with a person you’ll have heard of: Mr. Benny Franklin.

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About Amanda Durepos

As Unbounce’s former weblog editor, Amanda Durepos curated and crafted content material to assist entrepreneurs be higher at their jobs. When she wasn’t managing the editorial calendar for the Unbounce Weblog, she was wrangling inner and exterior subject material specialists, serving to them educate different entrepreneurs in an entertaining and actionable means. You may follow her on Twitter however she’s largely simply making puns.