Right here at Unbounce, 2013 was the 12 months of the webinar. As we defined on the blog and in our final webinar, over the course of the 12 months we have been shocked and delighted to look at our webinars turned our No. 1 acquisition channel. By far.
So within the time-honored December custom of “better of” lists we’ve rounded up the highest 5 marketing webinars of 2013. Not solely did these webinars have tons of attendees and thumbs-up on-line opinions, they offered new and helpful ideas and methods that can assist you optimize your touchdown pages, A/B exams, social media engagement and content material advertising.
Imagine it or not, webinar recordings are arduous to return by, however these 5 are those you possibly can watch time and again.
1. Man Kawasaki’s 10 Ideas for Constructing a Social Media Following
Man Kawasaki is among the net’s most influential advertising thought leaders with greater than 7.5 million followers throughout all his social media channels. What higher particular person to speak about constructing your viewers and sustaining a powerful following than him? Extra particularly, Man will train you:
- That it’s best to return in time (sure, time journey) and begin yesterday. However in all seriousness, he factors out that it’s best to begin constructing your following the second you construct your services or products.
- The significance of segmentation with regards to the completely different social channels.
- Little ideas and trick on the right way to make an excellent social profile.
- How you can curate and hyperlink – what to share and what’s essential.
- How you can cheat – yep, Man will train you the right way to play soiled.
- How it’s best to present restraint and keep away from speaking about your self.
- To reply – if somebody asks you a query, it’s best to reply.
- To remain optimistic or keep silent. Hasn’t your mom advised you, “In case you don’t have one thing good to say, don’t say it in any respect”? Identical goes for social media.
- To repeat your self. And when you don’t imagine Man, the parents at Buffer have elaborated on why you should share your blog post more than once on social media.
2. Past Content material Advertising and marketing: Soar Into Content material Technique
Content material is king, proper? No, it’s not really. Jonathon Colman, former Precept Expertise Architect at REI and present Content material Strategist at Fb, will train you why your content material sucks and the right way to make it higher. You’ll be taught:
- The holistic view of content material advertising – why it’s best to cease specializing in one part (phrases, font, UI, and many others) and consider content material advertising as a common expertise.
- 10 methods to know your content material is simply plain unhealthy.
- Content material advertising options: A set of content material advertising quotes from business leaders, a content material technique lifecycle mannequin and a lesson on the significance of getting a content material strategist in your advertising crew
- A number of widespread instruments of the content material technique commerce.
- The cherry on prime of the cake: Jonathan provides you an excellent listing of 200+ sources so you possibly can continue to learn after the webinar is over.
3. The ten Methods You’re Screwing Up Your Touchdown Web page (And What To Do About It)
“The subsequent time somebody tells you unhealthy design converts higher than good design, punch them within the face.” It was quotes like these that saved folks entertained throughout this one-hour #unwebinar.
Peep Laja is the founding father of conversion fee optimization company Markitekt and the favored weblog ConverionXL. His “tell-it-like-it-is” strategy is simply the robust love that you must enhance your touchdown web page conversion fee.
On this webinar he takes a superb take a look at quite a lot of touchdown web page examples and teaches you the lesser-known errors which can be killing your touchdown web page conversions. Assume you could be responsible of screwing up any of the next? Watch the webinar recording to learn the way to redeem your self:
- You’ve a crappy-looking web page. Design does matter!
- You’re utilizing tacky inventory photographs
- You don’t have any clear worth proposition
- You lack credibility
- You don’t comply with the client thought sequence
- You don’t create compelling CTAs
- 4 different errors it’s possible you’ll not discover, however will after you watch the webinar
4. How We Achieved a Raise of 33% Throughout 11 A/B Checks
How did CopyHackers Joanna Wiebe & Lance Jones obtain a 33% carry throughout 11 startup websites? They centered and examined one factor: The worth proposition headline.
This webinar is concentrated on the significance of your worth proposition, pairing concept with actual A/B take a look at case research. Extra particularly, the CopyHackers delve into:
- What’s a worth prop – or Distinctive Promoting Proposition (USP)
- An evidence about WHY worth prop exams carry out properly
- Understanding motivation versus worth proposition
- Precisely the right way to scorecard worth props
- Dwell teardowns of submitted dwelling web page headlines
- Dwell rebuilds of those self same headlines
5. Prime 10 Methods to Enhance Viewers Engagement on Twitter
This can be a one episode in a three-part webinar sequence through which social execs from each Twitter and HootSuite (and who higher to current on the subject, actually?) dish out some Twitter recommendation to create and promote efficient social media content material.
For instance, do you know that 32% of SMBs are trying, however can’t sustain with regards to social media and on-line advertising?
With that in thoughts, this webinar is geared towards small and medium-sized companies and dives into the nitty-gritty particulars of Twitter. Even when you suppose you’ve conquered social, there could be some small ideas and methods on this webinar that you just’ve by no means considered, together with:
- Sensible recommendation for growing and delivering profitable messaging on Twitter
- How you can optimize your supply for particular viewers segments
- How you can correctly construct and have interaction your viewers
- How you can successfully promote your greatest performing content material
Your Flip!
Now I wish to hear from you…
Let me know within the feedback what you considered these 5 webinars. Did you be taught something? Which one was probably the most priceless? Are there any must-watch advertising webinars from 2013 that I missed?
