The Ultimate Holiday Email Marketing & Landing Page Guide

Eggnog and rum, chestnuts and open fires, turkey and cranberry, e mail advertising and touchdown pages: there are some issues which might be higher collectively.

Did I lose you at e mail advertising and touchdown pages? Nicely, pour your self a vacation drink and let me clarify.

As a marketer, you recognize that e mail is among the most impactful advertising instruments in your stack. In 2015 alone, 25.1% of Black Friday ecommerce gross sales came from email marketing and over one-third of vacation consumers say they used retailers’ emails to keep track of deals.

However e mail advertising is only one half of a profitable marketing campaign. These emails want to guide someplace…

A touchdown web page is the perfect vacation spot on your e mail advertising marketing campaign as a result of it focuses your customer’s consideration on a single conversion purpose. This lack of distractions may imply the distinction between a bounce and a sale.

Utilizing e mail advertising and touchdown pages collectively is thus the right combo to drive extra gross sales — it’s the spiked eggnog of selling and conversion techniques.

Could we pour you a glass?

Run high-converting campaigns utilizing e mail and touchdown pages

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About Amy Wooden

Amy Wooden is a former author and editor at Unbounce. She beforehand labored as an editor at a nationally printed well being and wellness journal, the place she discovered about the advantages of vitamin D and em-dashes. She enjoys consuming tacos, studying graphic novels and binge-watching television collection on Netflix. However principally consuming tacos. Discover her on Twitter: @phoenixorflame