In case you hear carefully it’s possible you’ll simply have the ability to hear the resounding refrain of “For He’s a Jolly Good Fellow” adopted by a standing ovation, a birthday cake stuffed with candles and Blissful Birthdays for the person himself, Unbounce’s personal Mr. Oli Gardner.
During the last yr he’s shared his insights and ideas, his metaphors and humor, and his uncanny means to make even probably the most boring matter pretty related. So, in honor of Mr. Touchdown Pages’ birthday (Jan. 14) we’re reviewing his finest Unbounce posts of the previous yr.
Editors Notice: Okay, maybe this can be a little self indulgent. However hey, it’s (was) my birthday on Saturday! (Therefore the late posting). I hope you’ll be able to benefit from the humour and my dependancy to metaphor as a lot as I loved writing these posts. Cheers! (to me)…
Why Microconversions are Just Like Dating (Video)
No one however Oli would evaluate micro-conversions to relationship after which use “How I Met Your Mom” for example how proper he’s. Ted Mosby could very effectively be the one different character who stays up late at night time creating such algorithms for all times.
10 Social Media Research Strategies to Inject Your Next Blog Post With “Roids”
Efficiency-enhancing content material is examined on this submit and Oli hits a house run not solely along with his record of content material “roids,” however the place to seek out them. The key’s out and the seller is only a click on away. Are you utilizing any “content material on medication” enhancers in your weblog?
50 Things Every Marketer Must Do Before They Die
Effectively, Mr. Gardner, one other yr has come and gone and you continue to have fairly a bit to do in your very personal bucket record. This record not solely promotes setting objectives, however setting them excessive. A number of favorites: Quantity Six: Write an actual ebook. Quantity 34 and 35: Drunk Tweet and Remorse drunk tweeting. Quantity 49: Each time you rent a marketer, give them this record as a process.
The 12-Step Landing Page Rehab Program (Infographic)
Regardless that he used the notorious Denial isn’t a river in Egypt joke, Oli actually works to assist struggling websites which have hit all-time low work their means again to the highest. The 12-steps present “ah-ha” moments and work as a sponsor to assist forestall relapse into outdated habits.
A/B Testing is DEAD! Ask a HiPPO Instead… and The HiPPOs Have Left the Building…A/B Testing Is Back
It seemed to be a respectable submit submitted the day earlier than April Fools Day. Right here Oli takes a have a look at how the recommendation of HiPPOs (Excessive Paid Particular person’s Opinion) is simply pretty much as good because the perception gleaned from A/B testing. However, alas it was only a nice set-up for an elaborate April Idiot’s Joke. Nevertheless, the faux panel of HiPPOs gave some phenomenal landing-page recommendation.
My favourite Q&A:
“How do I lower My Bounce fee oh clever HiPPO?”
“In case your bounce fee is excessive, you need to attempt including some Javascript to freeze the web page for two minutes so folks’ can’t depart. Yup, that’s why they pay me the large bucks.”
Would You Change Your Name for SEO?
Mr. Touchdown Pages, or Oli, as he’s identified to the remainder of us, takes into consideration altering his authorized title to rank him increased in search engine optimisation. It didn’t actually work for “American Trout Fishing” and prices round $850, nevertheless it does make for a great dialog. Possibly Beyonce and Jay-Z are increasing their empire to ascertain a high-end greenhouse operation?
The MR. MEN Guide to Landing Pages, Conversion & Absurd Metaphors
Effectively executed, birthday boy. Effectively executed! This can be a nice illustration of a forged of characters, good and dangerous, that has taken over the world of touchdown pages. Oli’s love of metaphors and the MR. MEN books has lastly come collectively to create a masterpiece. In case you needed to decide, which character would you be?
Your Landing Page Sucks! Here are 10 Examples That Don’t…
With a presumptive tone that your web page sucks (regardless that he admittedly acknowledges that he hasn’t seen it) Oli takes a have a look at 10 nice touchdown pages and what makes them so nice. He presents some fast recommendations on learn how to make them higher, however general if you happen to comply with his lead, you can also have an amazing touchdown web page.
When CTA’s Attack
With a mind that by no means stops, Oli has taken actual world CTAs (calls to motion) to process, calling out a few of the most in-your-face examples. Every presents an ethical behind its story that transcends the digital world. Our favourite: The FarSide-esq push/pull indicators full with the unique cartoon!
Blissful Birthday, Oli.
It’s with nice hope that your yr brings well being, prosperity and happiness to you and your loved ones. I can solely hope that you simply proceed to deliver to mild extra of your witty commentaries, obnoxious (but, oh so true) metaphors and business-changing concepts.