Unprompted: 7 specialized AI tools you need to try

Following up on the favored “Try AI” episode, our three intrepid podcasters deliver extra advertising and marketing AI device evaluations to the desk. By rating them on the Bounce-o-Meter scale (there’s a whole thing behind that), they reveal why some AI instruments deserve high spot in your “Add to My AI Toolkit” checklist, whereas others, nicely, miss the mark.

In the course of the episode additionally they share different juicy tidbits together with:

• Is ChatGPT already on its method out the door attributable to declining high quality?
• Easy methods to present customer support so wonderful that you just’ll get a job supply out of it. 
• Why Google’s new Duet AI assistant might be each thrilling and creepy on the identical time.

Will any of those specialised AI instruments allow you to and your workforce blow your advertising and marketing objectives out of the water? You’ll should listen (or scan by the transcript beneath) to seek out out.

[00:00:00] Pete Housley: Hey entrepreneurs, I’ve two burning questions for you right this moment. The place are you in your AI adoption curve and the place is your organization in your AI maturity curve? I hope by now each of those questions are in your thoughts. And that you’re transferring ahead. In any other case, robots could also be coming on your job. Welcome to Unprompted, a podcast about AI advertising and marketing, and also you. I, after all, am Pete Housely, chief Advertising Officer at Unbounce. And Unbounce is the AI powered landing page builder with sensible options that drive superior conversion charges. We’ve massive information right this moment, and due to our listening viewers, we’ve reached a brand new milestone with over 30,000 downloads. Tremendous thrilling, and we’re comfortable to be constructing this motion.

At the moment is episode eight and we’re reprising a fan fave. At the moment we’re calling our episode Attempt AI—Half Deux, the place we overview a bunch of cool and revolutionary AI instruments. Our first Attempt AI episode has been our most downloaded episode thus far with over 10,000 downloads, and so we thought, we’d deliver you extra instruments and to be sincere, instruments I feel I’m truly going to deploy right here at Unbounce. I’m additionally tremendous excited to deliver again right this moment our very particular visitor, Saba El-Hilo, who’s our SVP of Information and Engineering, who has a extremely good eye, and I would add, an additional stage of scrutiny for our AI device overview. However earlier than we deliver on our visitor, I wish to introduce my co-host right this moment. At the moment I’m joined by one among our future leaders at Unbounce Banafshe Salehi. Banafshe is one among our content material creators and a copywriter who has greater than seven years of expertise in content material and model from B2C to companies and now the world of SaaS. She is a inventive strategist by and thru, engaged on conceptualizing advertising and marketing campaigns, white papers, multimedia initiatives, and so forth. However I’m hoping and assuming that within the final week or two, Banafshe has performed the position of AI researcher. Banafshe, welcome to the present as my co-host and what’s in your AI thoughts nowadays? 

[00:03:06] Banafshe Salehi: Thanks a lot for having me, Pete. You positively flatter me an excessive amount of. I’ve to say I’ve been loving adopting the AI researcher persona. So for me, you realize, like I’m a content material creator and artistic and I’ve this secret obsession with popular culture. So it’s been actually attention-grabbing to see all of my pursuits intersect within the present author strike, truly. So we all know that Gen AI has taken over advertising and marketing, it’s taken over our lives. ChatGPT has been utilized by just about everybody I do know, however one of many attention-grabbing locations that gen AI is exhibiting up, it’s throughout the present SAG actors/writers strike. So when you haven’t heard about this, that is basically a dialogue of AI between the Display Actors Guild and the Alliance of Movement Image and Tv Producers and now it’s one of many longest working strikes in Hollywood, which is loopy. As expertise is form of advancing and creators are confronted with the truth that some AI instruments are gonna be taking on their jobs, perhaps, actors are involved about their digital likeness changing them, and writers are involved about shedding their credibility to issues like ChatGPT. So now they’re attempting to form of acquire again that authorized and artistic management. And to me that’s actually inspiring as a inventive. And I feel it’s gonna present up in all of our careers sooner or later or one other. And I feel that future is nearer somewhat than additional away. So, I’m actually impressed by that in the mean time. 

[00:04:55] Pete Housley: Effectively, I feel that’s such a superb thought starter for right this moment’s dialogue as a result of we do speak about our robots coming for our job, and clearly there’s a craft on the market which might be threatened and will additionally have an effect on the quantity of jobs within the writing group. Alright. So Banafshe, as a author and a content material creator your self and somebody who was additionally, you realize, delicate to AI, the place are you personally in your AI adoption curve?

[00:05:29] Banafshe Salehi: For me, I feel I form of fall within the center. Actually, once I was confronted with ChatGPT and different Gen AI instruments, I used to be form of thoughts boggled to start with, ’trigger I used to be like, oh my God, this can be a big proportion of my position. How am I gonna compete with this device? It’s a lot sooner than me. It’s gonna spit again outcomes like 10 occasions sooner than I ever might. However as soon as I acquired round to enjoying with it, I feel it got here to some extent the place I used to be like, okay, ChatGPT is nice when you wanna create content material quick. Nevertheless it doesn’t have that human perspective. It doesn’t have that stage of creativity {that a} author can deliver to the desk. So for me, I’d use it to start with to form of like see the place I might go along with it if it might encourage issues for me. So I’d say once I first began utilizing ChatGPT, I used to be round like 25%. And now I feel a little bit of my inventive ego is concerned as nicely. Like I wanna show myself and see if by adopting extra form of refined gen AI instruments, I might get higher outcomes or set myself aside from the competitors as nicely. However I’m inquisitive about how these instruments that we’re gonna be speaking about are gonna have an effect on that perspective. If I’ve a extra specialised device in my nook, I would really feel extraordinarily in a different way about it.

[00:06:59] Pete Housley: All proper, let’s shift gears slightly bit and what we attempt to do in every episode is simply reprise a few of the tales within the information. And right this moment we’ve kind of discovered a couple of tales that actually are about usually what’s taking place with AI adoption. So my first information story, and I really like the massive sources. I really like when credible media retailers or the massive 5 consulting firms give you a perspective. So McKinsey just published their state of AI in 2023, and their findings, truth not opinion, is that roughly a 3rd of pros in tech and communications and 1 / 4 in enterprise, together with finance and authorized, are commonly utilizing Gen AI of their work. Now, simply suppose once we began this journey 4 or 5 months in the past, there was no state of affairs that firms had been at one third or 1 / 4 of adoption of their work and beneath that, and form of notably, most organizations report efforts to reskill human employees with AI somewhat than change them. Saba, why don’t you simply give us slightly little bit of an summary about reskilling, as a result of we’ve talked about immediate engineers, however inform us slightly bit about how your workforce may be re-skilling to embrace AI.

[00:08:33] Saba El-Hilo: Yeah, nice query. So I don’t know if it’s as a lot as re-skilling as training across the instruments and simply the merchandise are popping out and how one can use them along with your present roles and jobs. So for us, for instance, the engineering workforce is basically enthusiastic about Microsoft’s Co-pilot inside GitHub, proper? So we’re going forward and giving our engineers and builders the instruments to see what are the impacts are gonna be on the job and the way it’s going to extend velocity and improvement happiness.

[00:09:07] Pete Housley: That’s nice to listen to. And I’m seeing examples all through our group of AI adoption and AI studying and AI examine. Banafshe, what have you ever acquired for us when it comes to within the information? 

[00:09:21] Banafshe Salehi: So I got here throughout this article from Vox actually, that’s talking about how is the AI boom already on its way out. So Gen AI clearly exploded onto the scene and had like an enormous quantity of consideration. Everybody was taking a look at it in 2023, however a few of the enthusiasm is form of waning slightly bit. Plainly ChatGPT is shedding customers for the primary time and I don’t suppose any of us anticipated that this early. And there’s stories that the platform’s outputs have gotten much less correct and the standard is form of dropping as we go alongside. And shopper analysis is exhibiting that the brand new AI powered Bing can also be not making the affect that folks had been anticipating. And it’s nothing in comparison with Google’s shares of customers. So it’s actually attention-grabbing to consider as a result of when you concentrate on different tech developments just like the Metaverse or crypto, and the way rapidly they entered into the overall consciousness, they stunning rapidly exited. Additionally, like nobody is speaking in regards to the Metaverse anymore. So there’s this query of, is the AI growth form of on the identical trajectory, or does one thing want to alter right here? 

[00:10:30] Pete Housley: Effectively, it’s attention-grabbing. I feel that on one hand, conversational AI and ChatGPT was actually the tip of the iceberg. It was the popular culture, shopper going through, straightforward to make use of motion that all of us had expertise with, and it in all probability acquired excessive preliminary trial and settling down, however the AI growth is throughout so many extra facets than simply conversational AI and that’s, I feel we’ll unpack slightly bit about that right this moment. Let’s simply segue into once we take into consideration AI or generative AI on it’s by itself. It’s cool, but it surely wants to unravel a particular downside. For entrepreneurs or for enterprise customers. So I do consider these specialised instruments will assist us work smarter to unravel issues. So with that in thoughts, Banafshe, would you be form sufficient to introduce right this moment’s episode and theme?

[00:11:43] Banafshe Salehi: After all. So we’re bringing again Attempt AI child. It’s encore time. So within the last Try AI episode, we reviewed instruments like Anyword, Wondercraft, Munch. However now on this episode, we wanna be masking extra specialised AI instruments that form of are responding to your extra nuanced questions and are in search of nuanced options as nicely.

[00:12:14] Pete Housley: Alright, then let’s introduce our secret sauce right this moment. Saba El-Hilo is our SVP of Information and Engineering. So sensible on so many ranges, and Saba’s profession contains over 10 years of engineering, constructing high performing and revolutionary merchandise. She has deep expertise working with massive information, machine studying applied sciences and net purposes. So Saba, what’s in your AI thoughts nowadays? And I additionally wanna hear about your ideas on Google’s announcement yesterday. What occurred is that Google has unveiled a torrent of AI instruments instantly aimed toward massive enterprise, together with a souped up model of their Duet AI assistant. 

[00:13:02] Saba El-Hilo: Yeah, I imply, I feel that’s high of what’s on my thoughts popping out from yesterday and right this moment. So I don’t learn about you, Pete, however I spend a whole lot of time writing docs, bulletins, placing collectively slide decks, you realize, as a part of the job. So I’ve to say, I used to be fairly rattling enthusiastic about Google’s announcement with Duet AI, which is an AI assistant for his or her product suite. So issues like Gmail, Meet, and Drive, and in line with Google, Duet will begin becoming a member of your conferences, take notes and supply summaries so that you don’t even should go to some conferences sooner or later. Very creepy, but additionally form of thrilling for me, like writing bulletins or placing collectively docs will not be technical, is just not one thing that excites me in my everyday. So I positively search for instruments to assist there. So if Duet might help me consolidate a few of these merchandise that I’m already utilizing, I’m positively on board. I feel it’s gonna be actually, for me, actually attention-grabbing to see how Google is gonna deal with a few of the limitations with the underlying AI fashions. So everyone knows, like these fashions are likely to hallucinate, they’ll return inaccurate information. There’s an entire lot of privateness and information challenges, so, the tech is so new and we’re seeing all these massive gamers like Google and Microsoft simply construct their complete suites and incorporate their complete suites on high of this tech. So it’s like constructing a automobile whereas driving it. So gonna be thrilling to see how that each one performs out.

[00:14:36] Pete Housley: That’s wonderful to me. I really like the power to make use of conversational AI to drag collectively information units as a result of my expectation of all of my entrepreneurs are that they depend on information to make knowledgeable selections. Not everybody does know how one can form information, however they could know how one can ask questions on what information would clear up. And so we’re seeing that Google is basically stepping as much as this concept as nicely. Alright, Banafshe, inform us the way it works. What are the foundations of our device overview right this moment and what do you want Saba and I to speak to our viewers? 

[00:15:19] Banafshe Salehi: So basically, based mostly on the first Try AI episode, we had this ranking system referred to as the Bounce-o-Meter. And the place that comes from is that in our first ever episode, we did a advertising and marketing marketing campaign solely based mostly off of AI that was about bouncing elephants. So the Bounce-o-Meter is the system that’s masking three scoring factors. So the primary one is three out of three bouncing elephants. Meaning this device is unbelievable. It’s best to strive it. Proper now it’s hitting all the marks. If it’s getting two out of three, that signifies that we’re intrigued, however we aren’t positive completely. We’d strive a demo, however we’ll see the way it goes after that. If it’s getting one out of three, that signifies that it was in all probability a bit overhyped or perhaps it was only for the sake of the truth that it had AI in it, that it has been overhyped, might be various causes. For good measure, we’ve added zero out of three bouncing elephants. That signifies that we have to discuss to the robotic that made this as a result of we want a refund instantly. 

[00:16:33] Pete Housley: Saba, how would you prefer to kick us off right this moment with our first device overview? 

[00:16:39] Saba El-Hilo: Yeah, let’s do it. So I reviewed ThoughtSpot. So ThoughtSpot is a product that connects on to your information warehouse. In order that might be Redshift, Snowflake, no matter your information warehouse of selection is, after which it lets you ask questions on your information utilizing pure language. So no SQL required. I picked this device as a result of truthfully, when you had requested me a couple of years in the past as a pacesetter, what’s crucial ability? And I’d’ve instructed you, discover ways to write SQL. ‘Trigger you want information, you want to have the ability to make selections based mostly on information and there’s no extra highly effective method apart from getting in there and answering and getting a few of these questions your self. So yeah, join the free trial and so they have a demo information set in there and that you may ask any questions in opposition to. And I’ve to say I used to be actually, actually impressed. Once more, granted, it’s a really small dataset. It’s a really clear dataset. It’s made for the demo, however I used to be capable of ask it every kind of various questions similar to income, product particular questions. What’s neat is all of the responses got here again visualized as a graph and already prepared so that you can add them to a dashboard that you may share with the remainder of the group. So there’s a extremely highly effective pure language engine there that’s permitting you to mainly, in plain English, ask these questions. And within the backend is translating it to SQL on high of the information. It’s very impactful as a result of it’s democratizing. The power for leaders and determination makers to ask questions in opposition to their information, and also you not should depend on an inner analytics workforce to construct these dashboards or provide you with solutions to the questions that you’ve. However with all that, after all, there’s a serious threat of like, what occurs when AI will get it improper? Now you’re making selections on a foul information ballot or a foul dashboard, and apparently sufficient, ThoughtSpot has a disclaimer round that, however I’m intrigued sufficient that I’d truly wanna see how this performs on a big information set and a number of tables the place you need to use their computerized be part of performance. As for the pricing, it actually appears prefer it depends upon the scale of knowledge. So you can be taking a look at $2,500 a month, which isn’t low cost. However you realize, if you’re a pacesetter and a choice maker who desires to get sooner insights and dashboards with out the reliance of a workforce to construct that out for you, I feel this product is unquestionably for you and given all that, I truly give it a 3 bouncing elephants. 

[00:19:03] Pete Housley: Wow. Coming from you, Saba. A 3. That’s massive, massive information and it’s attention-grabbing. Saba, $2,500 a month is quite a bit lower than an information scientist and quite a bit lower than a enterprise analyst. So I’m tremendous excited by this expertise and I’m assuming that we are going to embrace it in a roundabout way, form, or type, whether or not that be by a few of the Google instruments or whether or not that be by this that might sit proper in your uncooked information. In order that was an awesome one. Banafshe, what have you ever been as much as in your AI analysis? 

[00:19:42] Banafshe Salehi: However as a content material creator at Unbounce particularly, I’m engaged on totally different campaigns for various groups on a regular basis, from development to product, to advertising and marketing, to gross sales, and although now we have our personal model type and pointers for our tone of voice and the way clear we wanna communicate and all of that, it is more difficult than you’d suppose to be constant in the best way we wanna place our merchandise and the best way we wanna place our model. That’s once I got here throughout Acrolinx. So Acrolinx is a content material governance platform. They only wish to just remember to have clear and constant content material throughout all your buyer touchpoints. It’s enterprise stage, which does restrict the quantity of people that can work with the product and it is a little more on the expensive facet. You possibly can cowl advert copy, content material libraries, product documentation, and mainly you can even use this product for various groups. If you’re the content material creator and totally different groups are coming to you and being like, are you able to be certain that is model aligned and we’re assembly our tone of voice suggestions, you’ll be able to simply be like, oh, this platform truly has our type information in it, and it offers you alternatives to optimize based mostly on that. So you’ll be able to consider it as a Grammarly for type guides is a quite simple method of placing it. And the best way that it really works is fairly easy too. You simply enter any kind of documentation that you’ve. It might give a Phrase doc, it might be your URL, and it scrapes off the information off of that. And it offers you an concept of the model pointers that you just wanna go for. And you can even set it based mostly in your target market. After which as soon as that’s established, you need to use it to jot down materials and it might probably simply pop into any totally different place you’re writing content material and be like, oh, that is truly not model aligned proper now. And what I actually cherished about it is also that it’s not simply speaking about readability or tone of voice. It’s additionally speaking about how scannable is what you’re writing and in addition how inclusive is what you’re writing. So one other attention-grabbing expertise I had is that I inputted random piece of textual content within the platform, and one of many feedbacks I acquired is that this piece of textual content is unnecessarily gendered. In my complete time as a content material marketer, I’ve by no means seen that present up in any kind of app or AI device and the thought of an moral writing device or like a feminist writing device. I used to be like, that’s my dream. Let’s go. Tremendous excited by that, which brings me to my ranking. I’d give it fairly near a 3 out of three bouncing elephants. Actually cherished it and actually cherished the truth that you get to work inside a content material dashboard just like the content material freak within me was loving that and the plugin is nice too.

[00:22:38] Pete Housley: Okay, my flip. I sat down with our Director of Income Ops every week or so in the past and requested her what she thought the subsequent bastion of AI powered instruments or advertising and marketing automation could be for Unbounce. She unequivocally got here again and mentioned, lead scoring. So with that in thoughts, I began poking round and stumbled throughout a product referred to as MadKudu, the AI powered lead scoring platform, which takes in your first celebration information. And it additionally references various third celebration information instruments. Name them gross sales enrichment instruments, after which makes use of AI to construct a scoring mannequin based mostly on which traits are most carefully related to income for the use instances. It really works in your inbound advertising and marketing efforts. It really works in your product-led development. It really works on account-based advertising and marketing, and it’s actually wonderful for advertising and marketing leaders, advertising and marketing operations, or gross sales. So it ticks off various packing containers. It was slightly costly at, you realize, order of magnitude, about $2,000 a month, leaping as much as about $3,500 a month for the PRO package deal. So I tracked down an AE. His title was Hayden. Hayden. When you’re listening and also you desire a job, monitor me down. You had been completely wonderful. And at Francis, co-founder of MadKudu, I feel you must give this man Hayden, an enormous fats elevate. He had studied my enterprise and he knew that I’ve entry-level month-to-month plans and extra superior and enterprise stage. He additionally knew that we had new trial begins that convert to paying prospects. So he then defined what the hooks of this device does is it takes all your buyer information and it plots out everybody when it comes to their buyer lifecycle, their income, their weeks of engagement. However then it appears at trade and traits. So it scores everybody in your database, it then might help firms determine who their ICP is. That’s your very best buyer profile, and it can’t solely allow you to along with your upgrades on which shoppers have essentially the most potential to be greatest shoppers, but it surely then scores all of your leads in opposition to the primary celebration outcomes that you just even have. So this to me is one thing that I’m so enthusiastic about. It additionally hooks into your massive information system. So for instance, now we have a CDP. We talked about CDPs in a previous episode, however right here we use Phase. After which after all we use Salesforce for our CRM and our gross sales movement. And this device hooks into each of these and actually in lower than 10 minutes, we’d have very, very formed information. So I’m giving three bouncing elephants to MadKudu, and a job supply to Hayden.

Okay, so the subsequent device is named Optimove, and this can be a information advertising and marketing automation platform. This one is nearly like an AI powered CDP. So basically what it does is it takes in your buyer information from all of your channels and journeys, name that an occasion tracker. It’s similar to what our personal CDP would do. It will have all the knowledge, however then what it does, it makes use of that information to foretell future habits and it then has advert serving capabilities. So for instance, it builds insights on the prospect or the advertising and marketing journey. Did they arrive by my net? Did they arrive by the e-mail? What was the message that I served them? What’s their choice for receiving messages? It learns all the touchpoints {that a} shopper is uncovered to and it understands what’s resonating and what’s not. They usually name that Optibot. How excellent for an AI generated insights device. So, what the device can do, and the platform, is provide you with actual time insights. So think about you’re A/B testing and it begins saying, check B isn’t actually working so nicely. Ought to I flip that off? Or, this marketing campaign hasn’t transformed shortly. Ought to I modify the CTA or flip that off? So the thought of mixing a CDP with the advertising and marketing go ahead methods and techniques and implementation is tremendous attention-grabbing to me. So I’m gonna give Optimove two and a half bouncing elephants, and it’s not that it wouldn’t be a 3, however I do see various merchandise within the direct aggressive house right here. Banafshe, do you wanna give it one other spherical? 

[00:28:26] Banafshe Salehi: Yeah, let’s do it. So let’s speak about Search engine optimisation. For some writers, it’s the bane of our existence, however there’s different writers who find it irresistible, who love working inside that construction, who love seeing that tangible outcomes that you just get when you optimize your article for Search engine optimisation, and for me, I positively fall someplace in the direction of the center. So I’d like to have identical to a ready-made Search engine optimisation information to go always. In order that’s once I got here throughout Surfer SEO, which is basically an Search engine optimisation targeted content material intelligence platform. It’s, I feel, an awesome device for Search engine optimisation basically, not simply AI, however as a device in itself. So I went forward and I acquired essentially the most primary plan which sat at round $70 USD, which isn’t too dangerous based mostly on the suggestions that I acquired from it. So the way it works is that you just get into this device and there’s like a phenomenal dashboard that’s a content material and Search engine optimisation dashboard. And it’s actually easy. It has two options. It’s key phrase analysis and content material editor, and they’re fairly interlinked. All you must do is enter a key phrase and also you’ll see wonderful outcomes. So for me, I picked advertising and marketing AI or AI advertising and marketing, and I acquired over 55 clusters of various sorts of Search engine optimisation optimized phrases that I might use. So it was masking something from social media to the best tools for AI copywriting, and it was all interconnected below AI advertising and marketing. So the construction of the clusters was wonderful already, and the quantity of the search you can choose from was insane. It was from 100 plus to 1,000,000 plus, that’s like the quantity of searches that it might cowl. After getting these suggestions, you can actually simply click on on these clusters and the content material editor can provide you headings, title strategies, paragraphs you can write. Even questions you’ll be able to reply in your article and even photographs you can use. So it was a really attention-grabbing method of connecting the 2. And I feel for me that was all the time the blocker. Okay, I’ve all of this Search engine optimisation data, how do I translate it in a seamless method into my content material? And this product actually seamlessly answered that query for me. I actually, actually cherished working with it and I’m so pumped by it that I’m already gonna give it three out of three elephants. I really like this one. It was my favourite for positive. 

[00:30:54] Pete Housley: Banafshe, thanks on your Search engine optimisation savvy as a efficiency marketer. When any of my content material workforce come again with that considerate an strategy to Search engine optimisation, it’s music to my ears. And I’m undecided what our listening viewers, what their mixture of direct versus paid visitors is, however our natural and direct visitors at Unbounce is about 65%. And with that in thoughts, then the position of content material advertising and marketing is prime to our advertising and marketing combine and to gaining new prospects effectively. And don’t neglect, now we have not constructed our Search engine optimisation over the past 13 years round AI advertising and marketing. So when somebody like Banafshe comes alongside and makes use of new key phrases like AI advertising and marketing to develop new content material, and I’m assuming you by no means would’ve acquired that quick by yourself, Banafshe. In order that to me could be very, very highly effective, particularly when there’s a brand new class on the market referred to as AI advertising and marketing that we truly wish to anchor ourselves to. That was a extremely good one. Saba, what you bought? 

[00:32:14] Saba El-Hilo: So one other device I took a have a look at is Brand24. It’s an AI social listening device. So that you enter your model or firm title or hashtags and it populates a dashboard for you that listens on mentions or some other social content material on the market that’s related to no matter you place in. So I truly put in Unbounce and put collectively the dashboard. It put it collectively for me inside like minutes. So I used to be truly actually impressed by how rapidly it was capable of index and populate all of that information, and it was getting up to date in actual time. So fairly spectacular tech there. The AI a part of the implementation is within the analytics and metrics. So for instance, they’ve one thing referred to as a sentiment evaluation, which isn’t a extremely new idea. It’s been round for years. It truly wasn’t very correct, and it’s a extremely onerous downside to unravel as a result of particularly whenever you’re simply taking a look at a hashtag, proper? Like somebody might write one thing unfavorable that’s not associated to your model in any respect, after which add a hashtag on the finish. The device identifies that as unfavorable, however on condition that limitation and accuracy, I give this device two and a half bouncing elephants. However when it comes to pricing, it’s truly very, very inexpensive. So hottest plan is at $249 a month. So when you’re a model that desires to have a extremely good deal with on what different individuals on the market are speaking about your model or mentioning it about it. It’s fairly good for that. 

[00:33:39] Banafshe Salehi: It’s actually attention-grabbing Pete and Saba, as a result of that’s how I began my profession truly. So round like a decade in the past or seven or eight years in the past, I used to be very excited about content material advertising and marketing and copywriting, however the closest, most adjoining factor was social media on the time. So I spent many hours a day going by DMs, switching from platform to platform. And I can let you know this device would’ve been extraordinarily useful at the moment. 

[00:34:04] Pete Housley: And that’s what we’re speaking about. These AI instruments are time saving to free you up for the opposite stuff. So when there’s a mechanical process, or a repetitive process such as you simply talked to Banafshe. That is wonderful. Like actually Saba mentioned, you realize, you do your inputs and the information is at your fingertips and now you’ll be able to act strategically and proactively with out having to do this repetitive process. In order that was an awesome level. Alright, deliver us residence, Banafshe with our final device of the day. 

[00:34:39] Banafshe Salehi: All proper, let’s shut it out with a subject that I personally am form of conflicted about. So, aggressive intelligence or a aggressive evaluation is one thing that any firm has to do, and when you work inside an company particularly, that’s one thing that I used to be very all deep in. I’m not a spreadsheet woman and I used to be spending full on days and weeks researching totally different manufacturers and opponents and placing collectively spreadsheets, colour coded, to essentially the most minute element about every model. And it was slightly little bit of a time killer for me. So once I was wanting round for instruments that may cowl issues like aggressive intelligence, I got here throughout Crayon. So Crayon is an AI powered aggressive intelligence platform, which I feel is the primary time I’ve personally heard of such a device. So I feel they’re actually tapping into a brand new house available in the market that actually makes use of superior AI to routinely gather details about your opponents. That might be like product launches they’re having, buyer evaluations, and even modifications in management. So it’s utilizing AI to mainly monitor all your opponents. So that could be a full-time job by itself being lined by this platform, and it has a whole lot of cool options inside it too, you get to construct complete battle playing cards with the knowledge that the device is supplying you with, and it routinely updates you on something that’s happening inside your competitor’s world. So it has this device referred to as Compete Hub, which is an actual time stay feed, a dynamic feed that’s exhibiting actually each motion your opponents are taking. And when you get these insights from this platform, you’re capable of like share it very simply by electronic mail, Slack, or export it to CSV for deeper evaluation and reporting. When it comes to pricing, it’s customized, so you must be reaching out for an inquiry. I’d give it two and a half bouncing elephants solely as a result of I’m not within the weeds with regards to aggressive evaluation as a lot, so I wouldn’t personally spend money on it on that stage. But when that could be a predominant process that you’re as much as, I feel it’s an awesome funding. 

[00:36:52] Pete Housley: Effectively, Banafshe, Advertising 101. Elementary desk stakes are know your opponents, and we as entrepreneurs must know each transfer they make on pricing and options and competitiveness. In any other case, how will we defend ourselves? We clearly preserve very, very detailed data about our opponents and that’s run by our product advertising and marketing workforce right here at Unbounce, and I’m undecided how typically they replace it, whether or not it’s quarterly, but it surely appears like on this case we are able to do it in actual time. In order we wind down right this moment, and I strive to consider the episode throughout the episode, our theme right this moment has been specialised AI instruments, and I do consider that’s the place we’re going. I’m going to take it upon myself to see what a specialised device can do for lead qualification, and I stay up for happening that new AI journey to see if we are able to drive superior gross sales outcomes and lead conversions. Saba, what’s your takeaway on right this moment’s episode? 

[00:38:10] Saba El-Hilo: The curiosity remains to be there on a whole lot of the restrictions behind, you realize, these fashions. And what I’m actually inquisitive about is, as we use these merchandise and like demo them as a primary move, actually, actually thrilling and attention-grabbing, proper? Like I feel for me the query remains to be in regards to the more durable use instances and as we combine nearer and like deliver more durable issues to those merchandise and instruments, are they nonetheless gonna be helpful? So let’s throw some actually onerous issues at these instruments and see what occurs. 

[00:38:41] Pete Housley: We might simply rebadge this whole collection and name it Curious AI. Completely. I feel that curiosity must be on the thoughts of all entrepreneurs and good enterprise individuals, and I actually admire you reminding us of that curiosity. How about you, Banafshe, what’s your takeaway right this moment?

[00:39:02] Banafshe Salehi: Yeah, I feel it’s actually attention-grabbing as a result of as we had been speaking about to start with of the episode, I form of reached the tip of my rope when it got here to extra generalized AI issues like ChatGPT, and it was slightly bit regarding that high quality was form of falling by the cracks, and nobody was seemingly caring about that. And I feel the author’s strike was additionally one other instance of that. So, I had this slight second of being a bit extra hopeless in the direction of the inventive profession paths. However I feel now that I’ve performed round with extra specialised AI instruments, I feel there’s a whole lot of worth to having an individual who’s specialised to make use of these specialised instruments. They don’t seem to be that straightforward to select up. They want funding, they want time put into them, and I feel they open up a whole lot of avenues for content material creators like myself. So I feel Pete, we must always change the title of the episode from Attempt AI to Attempt Specialised AI. That’s, I feel, the true title change that should occur right here.

[00:40:00] Pete Housley: Good conclusion. Alright, each. I’ve to let you know that I’m feeling energized. I actually cherished the mental stimulation right here and the banter and the considerate contributions that each of you had. And with that in thoughts, let’s name {that a} wrap. That was Unprompted, a podcast about AI advertising and marketing and also you.