How are you going to make your advertising movies pleasant whereas nonetheless reaching your small business objectives?
On this episode of the Call to Action podcast, Unbounce’s Dan Levy talks to Jennifer Pepper (Unbounce’s Buyer Success Content material Strategist) about this difficult job. They dive deep into the significance of a data-driven strategy to video advertising campaigns, and share some tried-and-true storytelling strategies that’ll give your movies that additional kick.
Hearken to the podcast
Hear on iTunes.
Choose Stitcher? We got your back.
Talked about within the podcast
Learn the transcript
On this episode: Stephanie Saretsky chats with Felix Cha, Unbounce’s Videographer. Then, Dan Levy, Unbounce’s Content material Strategist, interviews Jennifer Pepper, Unbounce’s Buyer Success Content material Strategist.
Stephanie: Hey podcast listeners, only a heads up we will probably be taking a break from the podcast subsequent Wednesday, July 1st, because of holidays within the US and Canada. You may count on one other episode to be posted on Wednesday, July eighth. Now, onto the present!
[theme music]
Stephanie: Each video marketing campaign wants to begin with a purpose. An enticing idea simply isn’t sufficient. For instance, when Felix first began at Unbounce on the Buyer Success crew, one among his first duties was to make a advertising explainer video for our web site. It was a enjoyable video that showcased our workplace, our superior buyer success crew, and Unbounce’s nice options. But it surely by no means noticed the sunshine of day. Right here’s why.
Felix: The fascinating factor was that it tried to focus on not simply our present clients but additionally goal the brand new clients, new prospects, in addition to really showcase how pleasant we’re and the way good of a buyer assist crew we now have. And since that video had approach too many messages, it was attempting to say three various things. On the similar time, it didn’t bear in mind who we have been attempting to focus on, after which additionally it didn’t bear in mind our positioning assertion.
It didn’t even get printed. In order that was a giant studying expertise as a result of I had spent about two or three months making this video, and it was just about carried out. And it’s nonetheless sitting there able to be rolled out. I ought to have considered what this video ought to have been within the first place after which how the messaging ought to have been crafted as a substitute of sort of moving into like, “Oh, I believe we want a video on our web site and this ought to be the messaging and we are going to goal these audiences and so they’ll like it.”
Stephanie: As a result of Felix was his video via a Buyer Success lens – you understand, make all the pieces as pleasant as attainable – he received a bit carried away with the totally different messaging and overpassed the advertising purpose. So Felix took this lesson to coronary heart and his subsequent movies for product characteristic launches had extra refined messages and a bigger affect.
Felix is now on our artistic crew so we’re tremendous excited to have the ability to work with him on extra advertising options. However with a brand new division comes new duties.
Felix: I sort of realized okay, I actually gotta begin making use of information. As artistic individuals, we sort of are inclined to not consider knowledge as a lot; we simply take into consideration the way it’s gonna look, how is it gonna really feel, how is it gonna have an effect on our viewers. However I’m attempting to find out how Unbounce’s advertising really works and the way it’s been doing and the place we’re going to really higher perceive okay, how can movies or something I make contribute to the campaigns. In order that’s like the brand new problem. As a result of I don’t have a advertising background; I’ve been simply making movies alone a number of the time. And to really attempt to be taught what advertising is and the way we are able to take knowledge and classes from these campaigns and produce it again into the artistic a part of it’s – it’s a brand new problem but it surely’s actually thrilling.
Stephanie: I’m Stephanie Saretsky and that is Name to Motion, Unbounce’s podcast about doing advertising higher. On this episode, we’re tackling a conundrum that it appears a number of entrepreneurs are dealing with: getting began on producing cool and pleasant video advertising that additionally achieves tangible enterprise objectives. Fortunately, we knew simply who to speak to.
Jennifer: I’m Jennifer Pepper and I’m the Content material Manufacturing Supervisor for the Buyer Training crew.
Stephanie: Unbounce’s Content material Strategist, Dan Levy, spoke with Jen in regards to the significance of information pushed video advertising and the totally different strategies of video storytelling that she wrote about in a put up for the Unbounce weblog: “Don’t Bother Using Video on Your Landing Pages Unless You’re Doing These 5 Things.”
Dan: Video advertising, eh?
Jennifer: Oh, yeah.
Dan: What’s the take care of video advertising?
Jennifer: It’s sizzling, Dan, it’s sizzling.
Dan: I’ll rephrase that for you. Video is, I really feel like, one among this stuff that all of us have the sense we ought to be utilizing extra in our advertising as a result of we all know the stats about engagement and that YouTube is the second largest search engine after Google. But it surely’s additionally sort of costly and a bit sophisticated and time consuming. So how do entrepreneurs know whether or not it’s price investing in video?
Jennifer: Properly, it’s undoubtedly a special medium to get proper for many manufacturers however experimenting along with your viewers and your content material is the important thing to getting began. So lots of people assume they need to get in on the online game, but it surely’s solely actually price investing in when you’ve discovered the plan for content material creation – so what you’ll create and for who – and have an understanding of the way you need your movies to contribute to guiding individuals alongside the advertising funnel.
So ideally, you can begin with creating one to 2 to 3 movies on the prime of your funnel. After which after you’ve distributed these movies strategically the perfect you possibly can, you observe up by reviewing the engagement knowledge for this primary set. So that you don’t need to create a ton of video sequence of 18 movies solely to seek out out that they’re not likely resonating. So that you’ve received to begin small however you additionally must have the instruments in place to begin measuring engagement, which, for entrepreneurs, that’s gonna be a video advertising platform.
However after some time of making movies, you sort of need to calculate the general ROI on the content material. And to do that, you’re going to have a look at whether or not you’re making extra money again than you’re spending on producing the property within the first place. So take the quantity of gross sales attributed again to video conversions and divide it by the amount of cash spent to create the video.
Dan: That’s a very good reply. However let’s take a step again possibly, for a second.
Jennifer: Certain.
Dan: One of many issues that you just say within the put up is that it’s essential to outline what your purpose is earlier than even beginning the idea for the video. You really wrote a couple of video advertising marketing campaign by the corporate Vidyard that transformed at 33 %. So might yo inform us about that marketing campaign and the way they approached it from the bottom up?
Jennifer: Certain. So at Vidyard we have been writing articles on a regular basis to get our message on the market, like many startups. However once you write about the identical story on a regular basis, you begin to marvel: okay, how can I scale this message extra successfully and is there a content material asset that I could make as gross sales enablement in order that we are able to use this message on a regular basis on a much bigger scale?
Dan: Proper. Sorry, we must always simply make clear that you just have been at Vidyard earlier than Unbounce.
Jennifer: Yeah. So we made a strategic video marketing campaign in regards to the two sorts of individuals we have been at all times writing about and for. So the video is about what occurs to a marketer who posts movies blindly and hopes that they do properly versus a marketer who’s tremendous sensible about the place she distributes her video and is simply extra strategic.
So we wrote this “as soon as upon a time” sort story about Submit-and-Pray Pete and Strategic Sue that may communicate on to our viewers of B2B entrepreneurs who weren’t actually certain what to do with their movies. And regardless that movies don’t at all times have a strategic objective as of late, we’re a startup and we wanted the content material we created to assist us with lead era month over month. So we determined the video needed to have a much bigger objective for lead viewers to finish extra of a significant motion in order that they needed to enter our funnel by some means.
So on the finish of the video, the narrator tells you that the primary character within the story is an actual marketer, not only a cartoon, and this name to motion prompts the obtain of a case examine about this precise marketer – one among our clients. In different phrases, the video leads viewers to succeed in the tip of the content material to have interaction with much more content material that speaks to the center of the funnel. Does that make sense?
Dan: Sure. So on this case, the marketing campaign itself was tutorial within the sense of distinguishing between the kind of marketer who begins the video marketing campaign with a method in place versus the one who simply type of thinks if we construct it, they’ll come. But it surely was additionally itself a marketing campaign that had a “lead you in” part to it.
Jennifer: Completely. So we ended up discovering that those that transformed have been fairly top quality as a result of the video served as a technique to qualify their curiosity. So if we get you to observe a two-minute video and then you definately obtain a case examine, you’ve gone via two actions and it’s seemingly that you just’re extra otherwise you’re price a name otherwise you’re attempting to determine what our enterprise really does, you understand?
Dan: So the purpose of the marketing campaign was what, to generate a specific amount of leads or to get individuals to observe a specific amount of the video?
Jennifer: So mainly it was a lead gen marketing campaign so we have been attempting to get extra individuals within the prime of the funnel. So the content material could be very excessive contact, I suppose. It’s not – you will be virtually anyone and get one thing out of the video but it surely was focused towards a B2B marketer; someone with advertising automation in place and a advertising stack that was fairly subtle. So we solid a large internet however then it will get I suppose extra slim as you undergo the video. And then you definately notice okay, it is a marketer; you’re both otherwise you’re not keen on how she was doing all these nice issues with video, and then you definately’re going to obtain the asset to seek out out what that particular person in actual life really did.
Dan: Very cool. So it solid a large internet when it comes to the schooling and consciousness half however there was nonetheless like a really strict deal with producing certified leads via the marketing campaign as properly.
Jennifer: Sure, completely.
Dan: Cool. So like every other a part of a advertising marketing campaign, even an e-mail or weblog put up or a touchdown web page, what units aside a advertising video from a house film or one thing is that it must comprise some type of name to motion. Do you’ve got any tips about crafting a profitable video name to motion, or CTA?
Jennifer: Yeah. So that you’re gonna need to maintain your CTA aligned with the viewer stage in your funnel. So if it’s a prime of funnel video, possibly have the CTA result in a subsequent step within the discovery section as a prospect. If it’s a mid-funnel video, take into account if it’s persuasive sufficient to immediate a extra significant motion like a trial or a demo at this level. So again to our marketing campaign, it was very prime of funnel however then it led to – so it was very discovery section however then it led to a case examine. So you possibly can actually gauge that the leads that you just soak up from that marketing campaign are extra certified as a result of they’re keen on a case examine. So you possibly can type of arrange the next step within the funnel. Does that make sense?
Dan: Yeah. No, completely. So possibly are you able to paint a bit extra of an image of what the CTA was, like what the button stated, for instance?
Jennifer: Certain. Really, I’m actually embarrassed as a result of on the touchdown web page it stated “submit,” which we by no means say to do. It’s a horrible factor to do.
Dan: In your protection, you weren’t at Unbounce but so that you didn’t know higher.
Jennifer: No. Really, instance for B2B manufacturers that need an efficient CTA, you possibly can take a look at what Salesforce Advertising Cloud’s content material does with their movies. In order that they’ll create stuff to immediate you on to the subsequent piece of content material. So say in the event that they’ve carried out an e book, for instance. They make a mini video trailer in regards to the content material of the e book to immediate you then to go obtain it. So the tip of the video on YouTube incorporates an annotated obtain button, which ends up in the e book touchdown web page the place you may get the report. And that is tremendous intelligent as a result of the e book’s launch date comes and goes however a video trailer retains the evergreen content material helpful to a model as a result of you possibly can launch it over and again and again in your social channels. However it may possibly stay on YouTube as a result of it’s pointing individuals again to your web site.
Dan: Proper, and the CTA doesn’t essentially must be on the finish of the video, proper? It might be wherever relying, I suppose, on the instrument that you just’re utilizing for video?
Jennifer: Completely. So some video advertising platforms have a characteristic in-built the place you possibly can have a pop-out CTA, for instance. So that you don’t at all times must assume end-of-video CTA as a result of there’s no assure that somebody’s gonna even get to the tip. However you need to use one thing like a pop-out CTA so when you’re going to say a product, possibly it’s a product demo however they’ve seen half the video and possibly they’re satisfied. You may have some slide-out on the aspect that claims, “Hey, like already offered? Try the demo,” or I don’t know, one thing however they will click on and go discover.
Dan: I really like the honesty of “Already offered.” It’s like, “Already offered; need to cease watching this video? Simply click on. Simply click on already.”
Jennifer: “You carried out? Good.”
Dan: I need to speak somewhat bit about storytelling. And I do know storytelling has turn out to be one other a kind of buzzwords that’s buzzing round advertising circles over the previous few years. However in terms of video, story actually is essential. How are you going to use story to drive individuals towards that decision to motion?
Jennifer: Yeah. Everybody talks about video tales however the energy of a narrative is whether or not it may possibly evoke any emotion. So I’ve discovered it sort of shocking that it doesn’t even actually matter which emotion you decide as a result of all of them sort of work. So you can also make individuals really feel delighted or you possibly can go away them feeling anxious, however you simply need them to really feel one thing on account of watching your content material as a result of this helps immediate the all-important subsequent motion.
Dan: Even when it’s horrible.
Jennifer: Oh, yeah. I’ve an instance of that for later, I suppose. However you simply need them feeling one thing on the finish. As a result of the traditional model generic video leaves individuals feeling like, “Okay, I’m carried out with this.” After which they drop off. However when you’ve carried out a video proper, it ought to have individuals pondering, “Okay, what else can I watch from these guys?” Like they appear to know what’s up or they actually resonate along with your message. But it surely’s good to pay attention to what you need your viewers to do. So if you’d like individuals to love your model, you may want them laughing, like with a comedic story angle. However if you’d like them to resonate along with your model, you would possibly need to evoke emotions of empathy and be actually, actually clear and trustworthy.
If you need them to take motion, concern or perhaps a gentle anxiousness is usually a good motivator. So once more, not these optimistic feelings however you can also make them really feel sort of like they’re lacking out on one thing. So whether or not it’s like a brand new service or a pattern, one thing of worth like individuals hate lacking out. So you might additionally make them really feel foolish on account of present errors. So it doesn’t at all times must be a optimistic emotion. However so long as they’re feeling one thing of their intestine, it’s good.
Dan: Proper. So earlier than you set out on that marketing campaign, you’re excited about what the purpose is, but additionally how would you like this piece to make individuals really feel, which is a very fascinating secondary questions, I suppose. One of many emotional triggers that you just point out in your posts is anxiousness, which is I suppose one of many – you understand – possibly extra damaging ones. Are you able to clarify how Adobe stirred up anxiousness in a video of theirs referred to as “Click on, Child Click on”?
Jennifer: So it is a video Adobe did some time in the past and it featured the CEO of an encyclopedia firm who occurs to get knowledge again a couple of advertising marketing campaign that appears to recommend that individuals are shopping for tons and tons of encyclopedias. So that you see him stir the plant into heavy manufacturing of extra of the books and there are large delivery containers despatched out, and it’s fairly epic. However the finish of the video reveals a child with an iPad who’s simply mindlessly clicking the model’s advert again and again like in a banner advert.
Dan: Oh, no.
Jennifer: So the advert ends with a voiceover that asks, “Have you learnt what your advertising is doing?” And it’s nice as a result of nearly all of the audience of entrepreneurs has to marvel, properly, do I do know? Like how do I do know? So it’s a terrific marketing campaign and there’s extra of that set of advertisements that they did which can be simply so good as a result of they only fire up a type of anxiousness. And once they go away you with that, you’re type of prompted to take an motion. You’re prompted to go see a trial of the software program – of their analytics software program. So I believe it’s actually sensible.
Dan: Yeah, on this case the answer is to place them out of their distress, proper? Cool. Let’s speak about metrics for a second. What are a few of the methods to measure whether or not a video advertising marketing campaign is profitable? I’m guessing it goes past views on YouTube.
Jennifer: For certain. So you possibly can put up movies to YouTube however I at all times say that they must level again to your website the place you’ve got a video advertising platform in place monitoring guests’ engagement in your website the place it issues. However you need to search for a video advertising platform that lets you combine with advertising automation, usually, as a result of that is how one can leverage the info to its fullest.
So when it comes to engagement stats, YouTube alone isn’t actually sufficient for entrepreneurs at the moment as a result of it may possibly solely let you know how many individuals are watching; not who’s watching, the place they’re situated, and what different movies they’re searching via in your website. For this data, entrepreneurs sort of have to have a look at video advertising platforms and the way video advertising integrates with different key instruments that they’ve in place. However after releasing your first few movies, you’re gonna take a look at issues like how many individuals are watching complete, the proportion of people that click on via to observe a video, what proportion of a video do they watch earlier than they drop off, what different movies they’re watching in your properties.
So did one video make them one other and even to obtain a useful resource from you? What was their subsequent step and the quantity of content material individuals consumed complete in your website? So which video led to a different one, and so forth and so forth. And you may as well A/B check your touchdown pages to see whether or not movies are literally serving to to steer extra individuals to transform.
Dan: Proper. I maintain speaking about YouTube as a result of that’s typically what involves thoughts once you hear on-line video. However such as you stated, you actually need to host your movies on that devoted touchdown web page. Past A/B testing, what are some causes for doing that, or is A/B testing the reply and I gave it away?
Jennifer: You’re undoubtedly going to need to check out whether or not movies assist your touchdown pages as a result of the whole objective of the touchdown web page is to steer, and movies occur to be one of the simplest ways, I believe, to persuade somebody of something. In order that they’re inherently persuasive as a result of they often comprise individuals and faces and all of us actually like consuming info in that palatable approach. Unruly discovered that enjoyment of a video asset will increase buy intent by 97 % and model affiliation by 139 %. In order that’s large. And Unbounce discovered with earlier analysis that it may possibly affect conversion by as much as 80 % simply having that video in your touchdown web page. But it surely all is dependent upon whether or not that asset is definitely good.
However the most effective examples of video on a touchdown web page I’ve seen just lately is the instance on Unbounce’s website: Paper Anniversary by Anna V. It’s so good. There’s this woman, Anna V., who sells paper anniversary jewellery. So she makes jewellery for individuals’s first wedding ceremony anniversaries out of paper. However she has a video on the prime of her click-through web page so the touchdown web page results in the place you possibly can go see the precise jewellery items. However the prime of the web page incorporates this video that includes the proprietor of the corporate speaking about how the primary anniversary is so necessary and why males ought to take into account shopping for a paper present, a standard paper present – which means her jewellery – to make it particular. But it surely’s simply such a persuasive video and it’s received excessive manufacturing high quality, which you don’t at all times must have, however that one undoubtedly contributes to a greater expertise. And yeah, it’s best to test it out; it’s actually good.
Dan: I’ll try this. So it’s fascinating. I suppose movies assist reinforce a touchdown web page when it comes to engagement, when it comes to making the sale, I suppose, and persuading them to click on the CTA. Whereas then again, the truth that it’s on a touchdown web page helps the video really convert, proper? As a result of ideally if it’s a correctly designed touchdown web page, particularly with once they have solely that one factor to do, which is click on the CTA both within the video or on the web page itself, which hopefully I suppose are lined up, proper? You don’t need two conflicting CTAs between the web page and the video?
Jennifer: Oh, yeah. The video ought to undoubtedly – when you’re going to incorporate one, it may possibly’t be the video model generic factor that has nothing to do with the supply on the web page. You actually, actually need the 2 of them to be extremely aligned. So don’t simply put your startups explainer video on the touchdown web page; it’s received to be one thing like – when you’re providing a trial, it’s received to be a video explaining why or who possibly would need a trial. So clarify the particular viewers for who you’re after and that approach it offers viewers an opportunity to self-qualify.
Dan: So what occurs after viewers have clicked that CTA in your video or on the web page itself? What’s the subsequent step?
Jennifer: So as soon as individuals trade their contact data on a touchdown web page, it’s your job to ship them to a affirmation or a thanks web page. You may ship them a observe up e-mail permitting them to choose into your model communications, or you might observe up with a name. So one thing alongside the traces of, “Hey, I observed you downloaded our e-book on monkey sweaters. Do you want monkey sweaters? Oh, yeah? What sorts are the perfect?”
Dan: How are you aware I like monkey sweaters?
Jennifer: Precisely. I noticed that you just watched a video as a result of I used to be monitoring on my advertising automation system.
Dan: Oh man, advertising.
Jennifer: Loopy, proper? However this observe up is predicated on a useful resource that they took curiosity in, and it may possibly actually aid you decide somebody’s wants and how one can assist them. So it simply helps lengthen the dialog previous after they’ve adopted via along with your CTA. However it may be an e-mail, too.
Dan: Yeah, even recommend organising triggers to ship emails like as soon as guests have watched a sure proportion of a video. So does that embody of us who didn’t really click on your CTA?
Jennifer: Yeah, so your greatest guess is to succeed in out to of us who’ve watched a minimum of 50 % or extra of a video is what I lean towards. So you possibly can arrange these sorts of triggers in your advertising automation software program however you don’t have to attend for many who solely click on the CTA, mainly. So think about the affect of watching a video on a model website after which even after you’ve dropped off, you get an e-mail in your inbox seconds later a couple of explicit product you have been viewing. That’s precisely what the way forward for advertising is all about; the fitting message on the proper time and the fitting context. I believe it may be fairly spectacular for manufacturers to observe up that approach.
Dan: Yeah, and that’s one other instance of how the video and the touchdown web page reinforce one another as a result of on a web page, individuals click on the CTA once they’re able to click on. However right here you’re saying video is a technique to interact individuals who won’t be able to click on the CTA or won’t have gotten there however have proven a specific amount of intent so you might proceed to market them possibly in somewhat little bit of a softer approach.
Jennifer: Completely. That’s the place the lead nurturing is available in. Yeah, you are able to do a fantastic job of that based mostly on the context of what they watched. So in case your supply could be very particular, you possibly can type of get an concept for what precisely that buyer is keen on.
Dan: Very cool. All proper, so what’s the simplest approach for entrepreneurs to get began with video with out investing an enormous quantity of money and time proper off the bat?
Jennifer: Properly, to get began, take into consideration the questions that your model is in the perfect place to reply. So take into consideration which matters you’re an business chief in and the way you might do how-to video sequence and even interview questions on this explicit subject. So these sorts of how-to movies assist your search rankings for the actual question phrases that you just reply. And when individuals flip to YouTube or Google with questions like “What’s cloud software program?” your cloud software program firm can present up as the reply that has the video subsequent to it, which is inherently extra fascinating to click on on as a search outcome.
However you can begin with three movies and go from there. So work on getting the distribution good as a result of that’ll have an enormous, large affect on whether or not you’re getting the visitors that’s really worthwhile to you. Work on syndicating the content material in articles that you just store out to numerous sources on the net to get the fitting visitors going to these movies is a good suggestion. So if you’re speaking about – you’re speaking to B2B entrepreneurs, let’s say, about one thing very business-specific, you would possibly need to write for Inc.com. Ask the editors, “I need to embody this video. Can I embed it with my embed code?” So then your video advertising platform in your website will be monitoring the outcomes of who’s watching that elsewhere so you may get an concept of the place the visitors is coming from and who that’s and stuff like that. However most retailers will allow you to try this.
Dan: Proper, and possibly they’ll be extra keen to allow you to try this than to embed like a very apparent product-related CTA proper within the article.
Jennifer: Positively, undoubtedly. It’s undoubtedly received to be one thing that their viewers is keen on. So when you make, say, a video infographic – so say you’ve got a static infographic. Possibly you need to make that into extra of an interactive of 1 via video. After which a number of firms will need to capitalize on the analysis that you just did so you possibly can syndicate it with their viewers. However work on capturing the fitting viewers and the fitting channels and getting that engagement metric increased and better. So attempt to cap off the drop off. You don’t need individuals dropping off ten seconds into your movies as a result of then they in all probability weren’t that good to start with.
So you possibly can alter and refine based mostly on the metrics that you just take a look at. So if individuals are dropping off after ten seconds, there’s both one thing not proper about the place you set the video and the viewers that comes with that spot, or there’s one thing flawed along with your video. So you possibly can rework the content material with edits. So you might take out content material that your viewers is consistently skipping over, for instance, after which see how the recut does.
Dan: I like that. These metrics mainly drive you to – they maintain you trustworthy. They drive you to make it possible for the video is definitely good, not simply “adequate.”
Jennifer: You may undoubtedly maintain iterating and ensuring that you just’re catering to your viewers with video, which I don’t assume lots of people do. They assume, “Okay, I made one, it’s not that nice, that’s it.” However there’s additionally nothing flawed about utilizing your webcam or your iPhone to movie, both. You simply want to think about your viewers’s time and you must get the edit proper. So I discover like some individuals assume they want a speaking head for 30 seconds, you understand? However even that, you’ve received to interrupt up with B roll and maintain it fascinating. You simply need to make it possible for your content material delivers probably the most worth attainable.
Dan: I believe that’s what it’s all about, proper? Delivering as a lot worth attainable.
Jennifer: Yup.
Dan: Yup. All proper, properly, I’m gonna go get myself a monkey sweater so I’ll allow you to go.
Jennifer: Wonderful.
Dan: Thanks a lot for taking the time to speak, Jen.
Jennifer: Thanks.
Stephanie: That was Jennifer Pepper. Her title has modified for the reason that time of recording, and she or he is now Unbounce’s Buyer Success Content material Strategist. You could find her weblog put up and this episode’s present notes at unbounce.com/podcast.
So we’re six months into the manufacturing of Name to Motion and we’d actually love to listen to what you assume. Do you just like the format? What do you concentrate on our company? And what do you need to hear extra of? So in case you have a sec, please drop us an e-mail at podcast@unbounce.com.
That’s your name to motion. Thanks for listening!
Transcript by GMR Transcription