Pay attention up! We’ve obtained a brand new weekly characteristic right here on the weblog and I’m tremendous excited to share it with you.
Right now we’re launching Unbounce’s first podcast, which we’re naming Name to Motion (identical to our awesome conference).
Each week, we’ll ask one of many good entrepreneurs who writes for our weblog to take us behind the scenes and clarify how one can apply the information they shared of their weblog submit to your advertising campaigns. You may count on pleasant anecdotes, actionable tales about advertising wins and fails, and unique gives for advertising instruments, occasions and assets.
Search for a brand new episode each Wednesday right here on the weblog, and subscribe in iTunes so you’ll be able to hear on the go.
On as we speak’s episode
On the debut episode of Name to Motion, we delve into the world of pay-per-click advertising, which generally is a bit overwhelming for those who’re simply beginning out. To get off to a strong begin, it by no means hurts to look to veteran entrepreneurs who’ve already finished their time within the PPC trenches.
We communicate to Elizabeth Marsten, Vice President of Search at Portent, Inc. about her recent blog post on the frequent errors that entrepreneurs are making with their PPC campaigns.
Within the interview, she explains why PPC advertising and on-line courting have extra in frequent than you may assume.
When Elizabeth first met her future husband, she was disillusioned when his bearded mug didn’t fairly line up together with his babyfaced Match.com profile pic:
Elizabeth’s husband, pre and post-beard.
Equally, along with your PPC campaigns, in case your advert doesn’t line up along with your touchdown web page, then potential prospects will really feel confused and misled. And if they’ve a bizarre or complicated “first date,” they’re most likely not going to provide your marketing campaign a second probability.
Tune in to study…
- Why it is best to ditch poor performing key phrases in your PPC campaigns.
- Why it is best to care about when your prospects are looking for your resolution (and the way it can assist you place smarter bids).
- What Italian meals supply can let you know concerning the intent of your prospects.
Take heed to the episode
Pay attention on iTunes.
Assist us out!
For those who loved the podcast and have a minute, please rate and review us on iTunes for an opportunity to win some sweet prizes.
We’d actually love to listen to what you assume – and it gained’t harm our iTunes rating, both.
Talked about within the podcast
P.S.: For those who liked this episode and are itching for extra, you don’t have to attend till subsequent Wednesday! As a particular deal with, we additionally dropped episodes two and three.
