Available in the market for a advertising and marketing convention that’s completely immersive and genuinely actionable?
The sixth annual Unbounce Call to Action Conference (CTAConf) is developing quick (September 25 to 26!), and we’re tremendous excited to share all the small print of this 12 months’s “Increase Your Advertising and marketing IQ” agenda. Be taught from 20 unbelievable audio system sharing their suggestions, insights, and hard-earned advertising and marketing know-how whereas tucking into scrumptious meals, making nice connections, and taking within the magnificence Vancouver has to supply.
We all know there are quite a lot of advertising and marketing conferences on the market. However CTAConf is the one one with a radical roadmap for prime IQ advertising and marketing—the type of advertising and marketing your rivals will want they’d achieved.
We’ll dive into six core components of selling IQ: design (spatial means), copywriting (language means), knowledge and analytics (mathematical means), course of (reminiscence), human facets and personalization (emotional intelligence), and find out how to carry these all collectively (strategic pondering).
Every session displays one or a number of of those facets—a framework impressed by the aspects of conventional IQ. And for those who’re excited by rolling up your sleeves for some hands-on studying, we’re additionally internet hosting an optionally available day of selling workshops the day earlier than CTAConf kicks off (extra on these under)!
What to Anticipate
- Twenty extraordinary audio system who will not be simply thought leaders however practising entrepreneurs who actually know their stuff. No fluff, no panels, and no recycled content material.
- A one-track, “all-inclusive” expertise from the soft seats and world-class venue of the Queen Elizabeth Theatre to gourmand meals vans, wholesome snacks, events, and extra.
- Over 1,000 fellow entrepreneurs prepared to combine, mingle, and study with you in lovely Vancouver, BC!
The CTAConf 2019 Agenda
This 12 months’s audio system have been chosen for experience in a single (or a number of) of the six components of high-IQ advertising and marketing, modern approaches to their craft, and sensible expertise. Have we talked about they’re all superior audio system and general nice folks, too?
Plus, one stage means one monitor. You gained’t have to decide on between periods and miss out on half the insights you paid for—simply seize a snack, sit, and eat up each morsel of data.
Right here’s a glimpse of what you’ll study. For the complete agenda (and to seize your tickets now for 15% off), head to the CTAConf site and use the promo code “CTAConfMarketingIQ” upon checkout.
Machine Studying for Entrepreneurs with Britney Muller, Senior website positioning Scientist at Moz
The most important bottleneck in Machine Studying/AI is folks such as you with area experience and nice concepts! Assist your business innovate by attending this Machine Studying (ML) crash course. You’ll stroll away with a foundational understanding of ML, the instruments essential to implement ML fashions, and the arrogance to think about methods through which it may be utilized that will help you with on a regular basis work.
What you’ll study in Britney’s session:
- How machine studying is changing into extra accessible to entrepreneurs.
- The best way to use machine studying to unencumber extra time for strategic planning.
- Primary machine studying understanding to will let you consider the following genius utility.
The High 7 Chatbot Advertising and marketing Hacks of All Time with Larry Kim, CEO of MobileMonkey
Messaging is the first communication channel for billions of day by day lively customers, providing monumental promoting potential to entrepreneurs who can grasp conversational advertising and marketing techniques and methods at scale.
Larry will cowl find out how to activate chatbots within the gross sales and advertising and marketing funnel in thrilling new methods, together with find out how to robotically qualify leads whereas simulating person-to-person salesmanship and leveraging crazy-effective psychological affect rules to extend conversion charges from chat advertising and marketing.
What you’ll study in Larry’s session:
- The best way to leverage chatbots within the gross sales and advertising and marketing funnel to interact and qualify leads.
- The best way to improve conversion charges from chat advertising and marketing utilizing conversational affect rules.
- The best way to drive tons of site visitors into your chat advertising and marketing funnels.
The best way to Construct Purchaser Personas That Assist You Win Extra Loyal Prospects with Sonia Thompson, CEO of Thompson Media Group
Enterprise is about belonging. The stronger your purchaser personas are, the simpler it’s to ship merchandise, companies, and experiences that make your prospects really feel like they belong with you. However too usually, purchaser personas unintentionally exclude prospects who don’t neatly match into the “mainstream,” inflicting them to go off searching for one other model that serves them higher. This drawback grows extra prevalent as customers grow to be extra various throughout many areas.
What you’ll study in Sonia’s session:
- The best way to deliberately construct inclusive purchaser personas.
- The best way to get extra prospects, significantly various ones, to like your model.
Information-Pushed Empathy: 7 Hidden Sources of Your Guests’ Hopes and Fears with Andy Crestodina, Co-Founder and CMO at Orbit Media Studios
Advertising and marketing is empathy. Digital advertising and marketing is about data-driven empathy. The job is to make use of clues, experiences, and assessments to seek out what our viewers wants and serve it to them rapidly. However the issue is that there’s simply an excessive amount of knowledge on the market. So the trick is to make use of the correct knowledge to seek out the very best insights quick.
What you’ll study in Andy’s session:
- The best way to study what folks consider your model and what they need to find out about it.
- Which of your website’s pages are least satisfying to your guests and why.
- Which info wants you might be ignoring.
The Advertising and marketing IQ Manifesto with Oli Gardner, Co-Founding father of Unbounce
Nice advertising and marketing doesn’t really feel like advertising and marketing. However a lot of what we expertise favors a low-IQ method: emails asking for a 15-minute name, adopted by 5 extra emails “bumping” it to the highest of your inbox since you might need missed it. We didn’t miss it; we merely don’t need it.
The Advertising and marketing IQ Manifesto is a brand new methodology for creating advertising and marketing that issues. It embraces range, selecting further, and being actual, leading to high-converting experiences that respect our viewers’s wants and who they’re.
What you’ll study in Oli’s session:
- The ten guiding rules of a high-IQ marketer.
- The six components of selling IQ and the way they arrive collectively.
- The MIQ Guidelines, an actionable information to clever progress for your online business.
Check out the full agenda that includes all 20 audio system and don’t overlook to make use of “CTAConfMarketingIQ” for 15% off the ticket value.
Plus an Non-compulsory Day of Advertising and marketing Workshops
Earlier than CTAConf even begins, we’re internet hosting a full day of hands-on workshops with Unbounce Consultants. You’ll stroll away with frameworks, fashions, worksheets, mastery of the Unbounce platform, and different specialised, in-depth info to lift the bar in these (completely optionally available) workshops.
Workshops are solely obtainable for convention attendees—upon registration, you’ll obtain a particular URL to order your workshop spot. You’ll want to act rapidly as seats are restricted and have crammed up tremendous quick in years prior.
The workshops are an inexpensive $99 CDN, going down on Tuesday, September 24 at The Sheraton Vancouver Metropolis Centre (which can be our most popular resort choice simply minutes from the principle CTAConf venue).
Construct Your CTAConf Expertise
Do you get just a little nervous earlier than conferences? (I do.) Do you marvel who you may meet, how the venue’s laid out, what and once you’ll be fed, and what to anticipate apart from wonderful audio system? (Additionally identical.)
Once we name CTAConf an immersive expertise, we aren’t kidding. We wish you to really feel completely snug, taken care of, and excited to absorb all the things the convention has to supply—each on and off stage.
A concert-style venue
The Queen Elizabeth Theatre hosts the Vancouver Opera, Ballet, and Broadway Throughout Canada. That’s proper, this stage has seen all the things from a number of CTAConfs to full productions of Hamilton. Anticipate super-comfy seats, an expansive stage with crystal-clear presentation screens, and world-class manufacturing worth.
Breakfast, snacks, and Vancouver’s favourite meals vans
Nothing is worse than making an attempt to study and community once you’re hangry. So we’ve made positive your tummy stays full—and it gained’t be with a dry ham sandwich or depressingly weak espresso.
Journey out into the Vancouver sunshine (yup, September remains to be sunshine season!) and hit up one among seven meals vans. Or go forward and check out all seven—they’re on the home, in any case.
Loosen up, unwind, and join with nice folks
From our informal welcome reception to (severely) enjoyable after-party, you’ll have greater than sufficient alternative to fulfill fellow attendees, make new connections, or meet up with outdated ones over drinks (of the cocktail and mocktail selection) and engaging apps.
Meet our superior sponsors
The CTAConf expertise extends by our sponsors. Every sponsor is planning a secret, distinctive expertise only for you—which suggests we encourage you to enterprise to every of their cubicles.
Would you wish to see your personal firm on this listing? Learn about our sponsorship packages here.
Discover attractive Vancouver
If you happen to’re coming to Vancouver for the primary time—or one among many journeys—you don’t need to miss out on a chance to discover town. From high eating places and museums to out of doors parks and metropolis sights, there’s a ton to see and do.
Check out last year’s roundup of local and visitor recommendations to assist take advantage of your time in our little slice of the Pacific Northwest.
Be a part of Us!
On behalf of the Unbounce workforce, we will’t wait to fulfill you and hope you’ll be a part of us this September! And when you’ve got any questions in any respect, don’t hesitate to succeed in out to us at ctaconf@unbounce.com.
